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Dreamforce To You
RVP & Country Manager, Finland
@poutiainen 
Petteri Poutiainen
#DF2U@SalesforceFI
The Fourth Industrial Revolution
2nd Industrial Revolution
Electricity1st Industrial Revolution
Steam
3rd Industrial Revolution
Computing
4th Industrial Revolution
Intelligence
1700s 1800s 1990s Today
#DF2U@SalesforceFI
#DF2U@SalesforceFI
#DF2U@SalesforceFI
Every Customer Is Connected
Source: "State of the
Connected Customer,"
Salesforce Research,
October 2016.
#DF2U@SalesforceFI
Customer Crisis
The Fourth Industrial Revolution

is creating a customer divide
59%
Companies lack Fourth
Industrial Revolution
capabilities
Your

Customer
Your

Company
Source: World Economic Forum.
#DF2U@SalesforceFI
Global
Shapers
Customer
Innovators
Technology
Disruptors
Trailblazers
Drive customer success in the Fourth Industrial Revolution
#DF2U@SalesforceFI
Our Core Values
In the business of making

the world a better place
“Only a life lived for others
is a life worthwhile.”
- Albert Einstein
#DF2U@SalesforceFI
Putting Our Values into Action
2.3M+ Volunteer

Hours
1-1-1 Model
Grants$168M+ 32K+ Nonprofits

& Education
1% Equity 1% Product1% Time
#DF2U@SalesforceFI
Customer Success Platform

for the Fourth Industrial Revolution
#1

B2C & B2B
Platform
EINSTEIN


COMMUNITIES
COLLABORATION
MARKETING
SERVICE SALES
INDUSTRIES
COMMERCE
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
Stephanie Herrera
Co-Founder, PepUp Tech
#DF2U@SalesforceFI
Trailhead
Empowering Trailblazers with skills for the Fourth Industrial Revolution
4M
Badges earned
EINSTEIN
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
Skills Assessments
Points & Badges
Learning Paths
Skills Graph
Community
Credentials
Jennifer Lee
Salesforce Business Consultant
John Hancock Financial Services
#DF2U@SalesforceFI
my
#DF2U@SalesforceFI
Introducing myTrailhead
Trailhead with your brand and content
NEW
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
Christine Chapa
Salesforce Admin, 

Congregation Emanu-El
Trail Maker
Trail Mixer
Trail Checker
Trail Tracker
Profile
my
#DF2U@SalesforceFI
Introducing myEinstein
Now Einstein is even smarter with bots, prediction builder, and vision
EINSTEIN
NEW
Bots
Prediction Builder

& Smart Fields
Discovery
Vision
Language
Chris Hansen
Group Director - IT Deployment,
Coca-Cola
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
#DF2U@SalesforceFI
EINSTEIN
Introducing myLightning
Your apps, themes, flows, and components declaratively
NEW
Lightning Flow
Lightning Theming &

Design System
App Builder with

Dynamic Pages
Components
Bolt
Bob Bird
Sr. Manager, Salesforce Operations,
T-Mobile
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
#DF2U@SalesforceFI
mySalesforce (mySalesforce1)
Your branded app in Google Play or the App Store
EINSTEIN
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
Lightning App Builder
Listing Wizard
Theming
Process Builder
Lightning Components
Home Depot inHome Tool
Liezele Dizon-Tosco
Salesforce Admin, 

Ronin Dev Squad
#DF2U@SalesforceFI
Introducing myIoT
IoT now native in the Salesforce Platform
NEW
EINSTEIN
Integrated IoT & CRM
Real Time Events
Low Code 

Orchestration
Business

Rule

Automation
Nana Zomen
IPO CE Innovation & Incubation Team,
Schneider Electric
TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT
SALESFORCE PLATFORM
EINSTEIN
#DF2U@SalesforceFI
Salesforce and Google Strategic Partnership
Announcing
Google Analytics 360
Customer insights in Salesforce
for smarter engagement
G Suite
Increase productivity with 

Salesforce and G Suite
Google Cloud Platform (GCP)
Salesforce available on GCP
+
#DF2U@SalesforceFI
What’s next?
Salesforce goes Slush Basecamp Helsinki
Meet us there, 30 nov - 1 dec @Telakka 8 May 2018
Dreamforce
25-28 September 2018
#DF2U@SalesforceFI
Platinum sponsor
Gold sponsors
#DF2U@SalesforceFI
Agenda of the day
12:30
Welcome and opening keynote with
Petteri Poutiainen, Tiffani Bova and special guests from Fluido, Telia & KONE
14:00 Break and Expo
14:30
Blazing the trails with special guests from
Finnair, Veho, F-Secure & HappyOrNot
15:45 Break & Expo
16:15
Closing keynote with special guests from
Kasvuryhmä, McKinsey & Company & Aalto yliopisto
17:15 Networking & Expo
#DF2U@SalesforceFI
The fun way to learn
Salesforce
trailhead.salesforce.com
@SalesforceFI
Follow us
#DF2U@SalesforceFI
#DF2U@SalesforceFI

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Welcome & Opening Keynote, Petteri Poutianen, RVP & Country Manager, Salesforce

  • 1. Dreamforce To You RVP & Country Manager, Finland @poutiainen  Petteri Poutiainen #DF2U@SalesforceFI
  • 2. The Fourth Industrial Revolution 2nd Industrial Revolution Electricity1st Industrial Revolution Steam 3rd Industrial Revolution Computing 4th Industrial Revolution Intelligence 1700s 1800s 1990s Today #DF2U@SalesforceFI
  • 5. Every Customer Is Connected Source: "State of the Connected Customer," Salesforce Research, October 2016. #DF2U@SalesforceFI
  • 6. Customer Crisis The Fourth Industrial Revolution
 is creating a customer divide 59% Companies lack Fourth Industrial Revolution capabilities Your
 Customer Your
 Company Source: World Economic Forum. #DF2U@SalesforceFI
  • 8. Our Core Values In the business of making
 the world a better place “Only a life lived for others is a life worthwhile.” - Albert Einstein #DF2U@SalesforceFI
  • 9. Putting Our Values into Action 2.3M+ Volunteer
 Hours 1-1-1 Model Grants$168M+ 32K+ Nonprofits
 & Education 1% Equity 1% Product1% Time #DF2U@SalesforceFI
  • 10. Customer Success Platform
 for the Fourth Industrial Revolution #1
 B2C & B2B Platform EINSTEIN 
 COMMUNITIES COLLABORATION MARKETING SERVICE SALES INDUSTRIES COMMERCE TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN Stephanie Herrera Co-Founder, PepUp Tech #DF2U@SalesforceFI
  • 11. Trailhead Empowering Trailblazers with skills for the Fourth Industrial Revolution 4M Badges earned EINSTEIN TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN Skills Assessments Points & Badges Learning Paths Skills Graph Community Credentials Jennifer Lee Salesforce Business Consultant John Hancock Financial Services #DF2U@SalesforceFI
  • 13. Introducing myTrailhead Trailhead with your brand and content NEW TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN Christine Chapa Salesforce Admin, 
 Congregation Emanu-El Trail Maker Trail Mixer Trail Checker Trail Tracker Profile my #DF2U@SalesforceFI
  • 14. Introducing myEinstein Now Einstein is even smarter with bots, prediction builder, and vision EINSTEIN NEW Bots Prediction Builder
 & Smart Fields Discovery Vision Language Chris Hansen Group Director - IT Deployment, Coca-Cola TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN #DF2U@SalesforceFI
  • 15. EINSTEIN Introducing myLightning Your apps, themes, flows, and components declaratively NEW Lightning Flow Lightning Theming &
 Design System App Builder with
 Dynamic Pages Components Bolt Bob Bird Sr. Manager, Salesforce Operations, T-Mobile TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN #DF2U@SalesforceFI
  • 16. mySalesforce (mySalesforce1) Your branded app in Google Play or the App Store EINSTEIN TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN Lightning App Builder Listing Wizard Theming Process Builder Lightning Components Home Depot inHome Tool Liezele Dizon-Tosco Salesforce Admin, 
 Ronin Dev Squad #DF2U@SalesforceFI
  • 17. Introducing myIoT IoT now native in the Salesforce Platform NEW EINSTEIN Integrated IoT & CRM Real Time Events Low Code 
 Orchestration Business
 Rule
 Automation Nana Zomen IPO CE Innovation & Incubation Team, Schneider Electric TRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIOT SALESFORCE PLATFORM EINSTEIN #DF2U@SalesforceFI
  • 18. Salesforce and Google Strategic Partnership Announcing Google Analytics 360 Customer insights in Salesforce for smarter engagement G Suite Increase productivity with 
 Salesforce and G Suite Google Cloud Platform (GCP) Salesforce available on GCP + #DF2U@SalesforceFI
  • 19. What’s next? Salesforce goes Slush Basecamp Helsinki Meet us there, 30 nov - 1 dec @Telakka 8 May 2018 Dreamforce 25-28 September 2018 #DF2U@SalesforceFI
  • 21. Agenda of the day 12:30 Welcome and opening keynote with Petteri Poutiainen, Tiffani Bova and special guests from Fluido, Telia & KONE 14:00 Break and Expo 14:30 Blazing the trails with special guests from Finnair, Veho, F-Secure & HappyOrNot 15:45 Break & Expo 16:15 Closing keynote with special guests from Kasvuryhmä, McKinsey & Company & Aalto yliopisto 17:15 Networking & Expo #DF2U@SalesforceFI
  • 22. The fun way to learn Salesforce trailhead.salesforce.com @SalesforceFI Follow us #DF2U@SalesforceFI