Intelligent Marketing Revolution
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The document discusses intelligent marketing and Salesforce's marketing platform. It introduces Salesforce's tools like Journey Builder, Data Studio, and Advertising Studio that allow companies to understand customers, engage across channels, and personalize experiences. Trailblazers from companies like Hotels.com discuss how they use these tools to drive customer success. The presentation promotes Salesforce's ability to power intelligent marketing and take customers on a trusted data journey.
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Intelligent Marketing Revolution
- 2. Marika Kohonen Senior Account Executive, Marketing Cloud
- 4. Daniel Pell SVP Marketing Cloud, Salesforce
- 5. Forward-Looking Statements This deck contains forward-looking statements about our business. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include -- but are not limited to -- risks and uncertainties associated with the company’s anticipated acquisition of MuleSoft, Inc., including when and whether the transaction closes, the company’s ability to successfully integrate MuleSoft’s operations, realize expected synergies, realize the expected benefits of the transaction at all or within the expected time period, maintain business and operational relationships, and bear significant transaction costs; risks associated with the effect of general economic and market conditions; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the competitive nature of the market in which we participate; our international expansion strategy; our service performance and security, including the resources and costs required to prevent, detect and remediate potential security breaches; the expenses associated with new data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights, including the anticipated acquisition of MuleSoft; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships and investments; our ability to successfully integrate acquired businesses and technologies, including the operations of MuleSoft; our ability to continue to grow and maintain deferred revenue and unbilled deferred revenue; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy and import and export controls; the valuation of our deferred tax assets; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws, including the U.S. Tax Cuts and Jobs Act, and interpretations thereof; uncertainties affecting our ability to estimate our non-GAAP tax rate; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors related to our outstanding convertible notes, revolving credit facility, term loan and loan associated with 50 Fremont; compliance with our debt covenants and capital lease obligations; current and potential litigation involving us; and the impact of climate change. Any unreleased services or features referenced in this deck or any other press releases, decks, presentations, or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications or securities should make their purchase decisions based upon features that are currently available. Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at www.salesforce.com/investor.
- 6. 1700’s 1800’s 1990’s TODAY 2nd Industrial Revolution Electricity1st Industrial Revolution Steam 3rd Industrial Revolution Computing 4th Industrial Revolution Intelligence The Fourth Industrial Revolution
- 7. Trailblazers are Leading a Marketing Revolution Word of Mouth Marketing Mass Marketing Digital Marketing Intelligent Marketing
- 8. By 2020 10 devices per person 7B digital assistants Technology is Redefining Consumer Expectations
- 9. The Customer Experience Gap Your Company Your Customer Source: "State of the Connected Customer," Salesforce Research, October 2016 of consumers will switch brands if a company doesn’t personalize communications to them 52% Siloed Data Siloed Channels Siloed Departments
- 10. And Marketers Face Some Key Challenges In navigating the path to Intelligent Marketing 58% agree the blurring of departmental boundaries makes it harder to progress professionally 59% of marketing and advertising teams share a common budget + Building Leaders without Silos, European Study of 800 Executives, March 2018 Advertising 2020 Report 2018 74% plan to advertise on voice-activated digital assistant channels Career Progression Ads + Marketing Converge New Channels Emerge Advertising 2020 Report 2018
- 11. Trailblazers in Marketing Drive customer success in the fourth industrial revolution Customer Innovators Technology Disruptors Global Shapers Fredrik Herrström Head of Sales & Marketing IT Nynas Emelie Hammarberg Salesforce Administrator DevCore AB Martin Allen Senior Director, Global Customer Marketing Hotels.com Lee Daly Program Manager, Global CRM Hotels.com Jesper Klang CRM Specialist St1 Verity Crush Director, Global CRM Hotels.com
- 12. The Trailblazer Path to Intelligent Marketing Know everything about your consumer Engage across the entire consumer journey Personalize everywhere with artificial intelligence
- 14. Anders Gustafsson Regional Sales Director, Marketing Cloud
- 15. World’s #1 Marketing Platform Deliver personalized consumer engagement at scale World’s #1 Marketing Platform Data Studio Journey Builder Advertising Studio Social Studio Mobile Studio Email Studio Verity Crush Director Global CRM, Hotels.com DMP Interaction Studio SALESFORCE PLATFORM IOT HEROKULIGHTNINGEINSTEIN INTEGRATIONTRAILHEAD ANALYTICS APPEXCHANGE 12B Salesforce records syncing every day of consumer data 43PB
- 16. 75% of consumers expect a consistent experience everywhere Connect across marketing, sales, service & communities with Journey Builder Distributed Marketing Create, then share branded journeys for email, mobile and ads marketing use cases Community Journeys Drive community engagement with new activities and events Journey Templates Easily create journeys for the most common marketing use cases
- 17. Real-time Offer Management Ensure consumers receive the next best action or offer when it matters most Journey Orchestration Coordinate interactions across owned channels for seamless, connected experiences Lifecycle Insights Visualize how consumers flow across channels and lifecycle stages with Interaction Studio, powered by Thunderhead Real-time contextual engagement on every channel
- 18. with Salesforce DMP, Data Studio & Advertising Studio Putting data to work to create relevant experiences & advertising 10x Average ROI for DMP in the first year 47% Higher engagement with advertising powered by CRM Journey Builder Advertising Empower direct marketers with Facebook advertising Einstein Segmentation Analyse trillions of events to find high-value audiences Data Studio Data sharing platform built with trust and transparency
- 19. with Salesforce Take customers on a trusted journey beyond GDPR Partnership with you To enable you to comply and enhance your data governance Training & Communications Industry-leading resources to help your GDPR journey Product Enhancements across Salesforce Ensuring Salesforce complies as a data processor across the Customer Success Platform www.salesforce.com/gdpr 45% of marketers say GDPR will benefit consumers* * https://dma.org.uk/research/dma-insight-gdpr-an-opportunity-for-change
- 20. Announcing
- 21. The Trailblazer Path to Intelligent Marketing Know everything about your consumer Engage across the entire consumer journey Personalize everywhere with artificial intelligence
- 23. Alexandra Rodriguez Regional Vice President, Salesforce for Advertising
- 24. + Email & Mobile Advertising Social Harnessing AI to personalize every interaction Hotels.com is a Trailblazer Verity Crush Director, Global CRM Lee Daly Program Manager, Global CRM Martin Allen Senior Director, Global Customer Marketing