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Follow & Tweet Your Questions and Thoughts to
#RECRUITINGARSENAL on Twitter
@Amit2380Kumar
@TimesInternet
@Aadil
@BelongCo
Say Hello to India’s Largest Digital Company
150
Million
30+ 2
Billion
13
Billion
Monthly Users Digital Businesses Visits ...
Times Internet’s Prized Products
India's Most Favoured
News Website -
TimesOfIndia.com
India's largest
business and financ...
TIMES
INTERNET
BELIEVES IN
#CHANGING
THEGAME
Their people are their game changers –
they make them who they are!
They are ...
THEIR MAGIC
APPROACH:
THEIR ARSENAL
Times Internet promises #GameChanging
career experiences for people who’re
willing to ...
What ‘Arsenal’ Stands for
That pride is
driven by
success on the
pitch.
That means
winning
trophies.
It also comes
through...
Pride is driven
by Success on
The Pitch
Arsenal are focussing
on improving their
Positional Play
In that, Arsene Wenger is looking to
emulate bits of the German /...
Success on the Pitch is defined by a Hybrid Recruiting Function
SOURCING OPERATIONS RECRUITING
Market Research &
Analytics...
Winning
Trophies
180% Return On
Investment in
Under 6 Months
Times Internet Scored #GameChanging Hires in
the form of Product Managers from...
Defining a
Style of Play
Arsenal’s Style of Play is what makes them Stand Out!
Times Internet’s Style of
Play helped scale their
Response Rates to over
80% - 4X Industry Average! They had clear candida...
Times Internet’s Style of
Play helped scale their
Response Rates to over
80% - 4X Industry Average! They ensured that they...
Times Internet’s Style of
Play helped scale their
Response Rates to over
80% - 4X Industry Average!
Curate Content from th...
Times Internet’s Style of
Play helped scale their
Response Rates to over
80% - 4X Industry Average! Their Communication wa...
Arsenal’s
Emirates
Stadium
In August 2009, Arsenal
began a programme of
*Arsenalisation* of the
Emirates Stadium.
The intention was to turn the
stadi...
Times Internet
Arsenalized Talent
Acquisition
Secure trust &
buy in of
Leadership
Created an environment
& strategy that b...
When Strategy & Execution Come Alive!
Pride is Driven by The Pitch
Winning Trophies
Defining a Style of Play
Arsenal’s Emi...
Thank You for Tuning In!
Tweet Your Comments
and Questions to
#RecruitingArsenal
How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal
How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal
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How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal

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What goes into making Times Internet India’s largest digital company?

150 Million users. Over 30 innovative businesses. Most importantly, a team of exemplary people who focus on innovation.

It comes as no surprise then that the hiring team at Times Internet lives and breathes a hiring strategy that keeps bringing in game-changers to the company. They recruit, focus and win very much like a beloved football team: Arsenal.

In our upcoming webinar, Times Internet’s Head of Recruiting, Amit Kumar joins Belong’s Aadil Bandukwala to reveal how India’s leading digital product company built its Arsenal of Outbound Recruiting.

Join us as we explore:
How a unique ‘Style of Play’ enabled Times Internet to score 180% ROI in under 6 months
How the company built a hybrid recruiting function that scales and rewards passive recruiting
How Amit and his team Arsenalized their Social Talent Infrastructure

Published in: Recruiting & HR
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How Times Internet built the Arsenal of Outbound Recruiting #RecruitingArsenal

  1. 1. Follow & Tweet Your Questions and Thoughts to #RECRUITINGARSENAL on Twitter @Amit2380Kumar @TimesInternet @Aadil @BelongCo
  2. 2. Say Hello to India’s Largest Digital Company 150 Million 30+ 2 Billion 13 Billion Monthly Users Digital Businesses Visits Minutes Spent
  3. 3. Times Internet’s Prized Products India's Most Favoured News Website - TimesOfIndia.com India's largest business and financial news website - EconomicTimes.com India’s No.1 music broadcasting website - Gaana. com The fan-centric go-to space for cricket on the web and mobile - Cricbuzz India’s largest table reservation service - Dineout
  4. 4. TIMES INTERNET BELIEVES IN #CHANGING THEGAME Their people are their game changers – they make them who they are! They are a bunch of intelligent, cool and diverse people who believe in collaborating and innovating great products for their consumers across the globe. At Times Internet, Innovation and entrepreneurship are second nature! Trust, Respect and Integrity are the driving forces that keep them going.
  5. 5. THEIR MAGIC APPROACH: THEIR ARSENAL Times Internet promises #GameChanging career experiences for people who’re willing to be a part of their journey. For which, they need to have a Recruiting Team that lives, breathes and thrives on creating a hiring culture and process that brings in the A Players that Times Internet needs. There is a method to the madness though. There is focus, followed by staunch execution. The ability to make things happen. Like Arsenal.
  6. 6. What ‘Arsenal’ Stands for That pride is driven by success on the pitch. That means winning trophies. It also comes through their style of play Their magnificent stadium Arsenal Football Club exists to make their fans proud wherever they are in the world.
  7. 7. Pride is driven by Success on The Pitch
  8. 8. Arsenal are focussing on improving their Positional Play In that, Arsene Wenger is looking to emulate bits of the German / Pep Guardiola / Dutch 4-3-3 model where the attacking line in the 4-1-4-1 occupies the length of the pitch, thereby always creating angles and options to pass to.
  9. 9. Success on the Pitch is defined by a Hybrid Recruiting Function SOURCING OPERATIONS RECRUITING Market Research & Analytics Diversity Strategy & Activation Passivity Assessment Digital & Social Footprint Scan Interview Scheduling & Coordination Offer Process & Onboarding Talent Advisor to Hiring Managers Pipeline & Funnel Management Candidate Management & Feedback
  10. 10. Winning Trophies
  11. 11. 180% Return On Investment in Under 6 Months Times Internet Scored #GameChanging Hires in the form of Product Managers from a list of Marquee Companies that are making a dent in the Indian Product Management Ecosystem. ● They knew exactly the kind of talent they were going after. ● This talent was Passive in Nature ● Times Internet relied on Passivity Signal to understand talent landscape & then score ● The Result: 180% ROI in 6 Months and a Talent Pipeline on Steroids.
  12. 12. Defining a Style of Play
  13. 13. Arsenal’s Style of Play is what makes them Stand Out!
  14. 14. Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They had clear candidate personas in mind about the talent they wanted to scout for
  15. 15. Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! They ensured that they delighted candidates at every step of the hiring process
  16. 16. Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! Curate Content from the Social Layer tapping into Broad & Niche Tech Communities Focus on achieving stellar Response Rates via Strategic & Brand Activated Communication Ensuring Prospective Candidates See a Strong Career Path & Have a Delightful Candidate Experience Belong’s Inspire & Engage Module helped their Response Rates Soar to 4X Industry Average – from 20% to 80%!
  17. 17. Times Internet’s Style of Play helped scale their Response Rates to over 80% - 4X Industry Average! Their Communication was aligned to that of their Employer Brand & Business Priorities.
  18. 18. Arsenal’s Emirates Stadium
  19. 19. In August 2009, Arsenal began a programme of *Arsenalisation* of the Emirates Stadium. The intention was to turn the stadium into a "visible stronghold of all things Arsenal through a variety of artistic and creative means", led by Club CEO Ivan Gazidis.
  20. 20. Times Internet Arsenalized Talent Acquisition Secure trust & buy in of Leadership Created an environment & strategy that believes in and rewards Passive Outbound Recruiting Brought down their Agency spend to less than 8%. Equipped their teams with Big Data Social Talent Capability for their Recruiters to source world class talent in house.
  21. 21. When Strategy & Execution Come Alive! Pride is Driven by The Pitch Winning Trophies Defining a Style of Play Arsenal’s Emirates Stadium Hybrid Recruiting Function 180% ROI in 6 Months Scaled Response Rates 4X Arsenalized their Ecosystem
  22. 22. Thank You for Tuning In! Tweet Your Comments and Questions to #RecruitingArsenal

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