Three of the top marketing brains in the UK, Nicola Anderson - CMO at MyTuror, Paul Cash - Founder at Rooster Punk and Tom Lucus - Partner at Squadron Venture Media discuss topics including: - Stay authentic and stay in your lane! - Don't assume what your prospects need, use this time to talk to your prospects and find out what they need - Don't avoid the elephant in the room, it’s ok to talk about Coronavirus - Use this time to be more creative in how you communicate with your audience - Your customers still want to hear from you! Check out the research we discussed from Ipsos and Savanta.

1. &
In This Together Series
“Showing Empathy in Your Messaging”
Nicola Anderson - CMO @ MyTutor
Paul Cash - Founder @ Rooster Punk
Tom Lucas - Partner @ Squadron Venture Media
hello@salesimpactacademy.co.uk
Marketing Teams
Webinar will be live at
4pm UK Time
presents

2. Q1
How can brands show empathy
and play a positive role in these
challenging times?

3. Know Your Role

4. Stay In Your Lane

5. Q2
Should brands look at
changing their value
proposition?

6. Remember All 7 Ps
in the Marketing Mix

7. Q3
What about providing
meaningful gestures during this
time?

8. ‘Gesture’ Fatigue

9. Q4
As we adjust to the new reality
customers are going to have
different needs. How do you
gather insights without being
intrusive?

10. Q5
If a brand can’t ‘sell’ their
product in the current climate,
what should they be doing?

11. Current Need States

12. Q6
What about your internal
customers? How do you best
support them?

13. Q & A