In a time rich environment, develop deeper relationships with your prospects and customers using LinkedIn
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Slides from our SIA In This Together Series. Social Selling Guru Daniel Disney webinar. Key highlights: - LinkedIn usage and engagement has been surging over the past month - Lead from the front, if you want people to use LI, you should be demonstrating best practices yourself. - Consider your teams LinkedIn profiles and how well they represent your business. - Use max 3 relevant # which makes your posts more searchable. - 80% of videos are viewed on mute, consider using subtitles.
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In a time rich environment, develop deeper relationships with your prospects and customers using LinkedIn
- 1. & In This Together Series Developing Deeper Relationships with time-rich Prospects and Customers Using Linkedin Daniel Disney - Best Selling Linkedin Author Ben Wright - Founding Sales Coach at SIA hello@salesimpactacademy.co.uk Sales and Marketing Leaders Webinar will be live at 4pm UK Time presents
- 2. Agenda ● Current LinkedIn User Behaviour ● High-Level LinkedIn Best Practice ● Leveraging Video ● Content ● Network Growth ● LinkedIn Messaging
- 3. Current Linkedin User Behaviour ● Users reporting increased reply rates on LinkedIn messages ● More people posting more often ● Change in preferred topic and tone of content
- 4. High-Level LinkedIn Best Practice ● Customer-Focused Profiles ● Consistency ● Led From Top ● Value First
- 5. Leveraging Video ● Video should be used for content and messaging ● Some companies now creating video pods for sales team ● First challenge is overcoming fear
- 7. Content ● Content creates sales opportunities, both inbound & outbound ● Can be used to motivate and reward your sales team ● Can help attract great talent for recruitment
- 12. Network Growth ● Wider number of relationships within your prospect or customer businesses ● Connect with multiple decision makers ● Manage long-term relationships and accounts
- 13. LinkedIn Messaging ● Message prospective customers ● Message existing customers ● Don’t spray and pray ● Hyper-personalise ● Conversational Tone
- 17. Summary ● Build LinkedIn into your strategy ● Encourage consistency ● Value first ● Practice & use video ● Lead by example
- 18. Q & A