- TV consumption is up by 30% while TV advertising costs are down 50% - According to ComScore family & education app usage 290% and desktop usage is up 30% - You can win significant share of voice if you keep advertising in a recession - Social media only up 12% but instant messaging is up 49% - Previously 40% of marketing spend was on events, of that budget around 50% is still being spent mostly on digital

1. &
In This Together Series
“Revisiting your marketing mix”
Nicola Anderson - CMO @ MyTutor
Paul Cash - Founder @ Rooster Punk
Tom Lucas - Partner @ Squadron Venture Media
hello@salesimpactacademy.co.uk
Marketing Teams
Webinar will be live at
4pm UK Time
presents

2. Q1
What’s the impact of Covid-19
on media consumption and
marketing channels?

3. Overall Media Consumption Trends
+ 30% + 10-15% - 60-80% - TBC% - 100%+ 20-30%
Sources: BARB, Google Location data, Global / Bauer Radio, Vodafone & TalkTalk traffic estimates

4. Online winners and losers

6. Q2
How should marketeers
review and address this - both
with media and messaging.

7. Is There An Opportunity to Grow
Share of Voice and Market Share?
Source: Ebiquity Viewpoint 2020

9. Q3 Is this a time for brand
building vs lead generation?

12. Q4
What about events? With
cancellations what does this
mean for the spend?

13. B2B marketers state that not
only do face to face events,
trade shows and exhibitions
take up 40% of their
marketing budget, but it’s
also the most effective
channel for lead generation.
How does the Corona
pandemic change things?

16. Q5
How much effort should be
put into short term tactics vs
mid and long term
strategies?

18. The Eisenhower Matrix

19. Q6
Any examples of brands who
have adapted well - and not
so well?

22. www.saveourstartups.co.uk
In this strange and anxious time, we are seeing many examples of companies that are focused on delivering value to their
communities. Facebook, for example, announced a $100 million dollar program to support small businesses in 30
countries last week. Microsoft Teams and Google Hangouts, among many other digital services, are being offered for free.

24. Q & A