It is commonplace to observe that the influence of non-governmental organizations
has dramatically increased in the recent decades. The understanding of what they
do and their impact on the economy is necessary. NGOs develop a wide range of
activities. In certain cases, they directly provide services such as health care and
education or they subsidize their supply. For providing these services NGOs need
to develop a communication policy.
How to develop a communication policy for non government organization:
Developing a clear and consistent communications policy for our NGO will
contribute to the fulfillment of our annual financial plan. Considering that
contacting donors for general enquiry, updates, and day-to-day clarifications is
vital to our NGO, it is important that the ways in which members of staff make use
of available means of communication is constantly monitored and recorded.
Ideally our office will be provided with a telephone line, fax, and a fast Internet
connection. Accordingly, employees and volunteers will make use of said means of
communication to carry out their daily activities. A successful policy will ensure
that all the communications are made in a cost effective way to cut on unnecessary
expenses.
Given Below the useful tips to develop our communications policy. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the full of author's primary/ own creating/ intellectual property. )
Web & Social Media Analytics Previous Year Question Paper.pdf
Communication policy of a non-government Organisation .pdf
1. 1
Question3. How to develop a communication policy for non government
organization?
Introduction
It is commonplace to observe that the influence of non-governmental organizations
has dramatically increased in the recent decades. The understanding of what they
do and their impact on the economy is necessary. NGOs develop a wide range of
activities. In certain cases, they directly provide services such as health care and
education or they subsidize their supply. For providing these services NGOs need
to develop a communication policy.
How to develop a communication policy for non government organization:
Developing a clear and consistent communications policy for our NGO will
contribute to the fulfillment of our annual financial plan. Considering that
contacting donors for general enquiry, updates, and day-to-day clarifications is
vital to our NGO, it is important that the ways in which members of staff make use
of available means of communication is constantly monitored and recorded.
Ideally our office will be provided with a telephone line, fax, and a fast Internet
connection. Accordingly, employees and volunteers will make use of said means of
communication to carry out their daily activities. A successful policy will ensure
that all the communications are made in a cost effective way to cut on unnecessary
expenses.
Given Below the useful tips to develop our communications policy.
1) General guidelines
Telephone calls should be limited to your local area. In fact, long-distance calls
could be extremely expensive and, often, unnecessary.
State in your policy document that the preferential means of communication shall
be considered the e-mail. Donors and potential stakeholders are normally easily
reachable via e-mail.
In case of long-term working relationships with someone based abroad, make sure
to agree with your partner to communicate via e-mails.
2. 2
Consider asking to existing partners whether you could contact them via Skype. In
fact, it could be quicker to talk to them and, by using Skype you won’t incur in
expensive telephone bills.
If you need to contact a potential donor or collaborator, look up for their e-mail
address and ask, at the end of your mail, whether they would rather be contacted in
other ways to ensure that you are meeting their communications policy. However,
always state that your preferential means of communication is electronic.
Fax should be used to send important documents when electronic submissions are
not possible. Keep the length of faxes at minimum when possible.
2) Monitoring and regulation of the access of staff to existing means of
communications.
Once you clarified the preferential ways in which your NGO shall contact people
and institutions make sure to clarify ways in which the office staff will use the
office equipment.
First of all, it should be made clear that, in general, no private calls shall be made
from the office.
Prepare a form to be placed near the telephone in which each call must be
recorded.
In doing so, you will find it easier to monitor the usage of the telephone line and
also, private calls shall be highlighted and paid for at the end of the month.
If staff needs to make calls when working outside the office, provide them with
credit for their mobile phones or pre-paid telephone cards. In doing so, you will
ensure that nobody is taking advantage of the NGO financial resources.
It is also important that all the electronic communications relevant to ongoing
projects are filed in a shared folder that is made available to everybody in order to
keep all the office updated.
3. 3
Media is also a private organization. Given below how to develop a
communication policy for media organization.
Developing Media Communication Policy
A media communication policy is the “who, what, where, when, and how” the
incident present on the media house. Its most important purpose is to establish
boundaries. Before beginning a media campaign, we should gather our team and
review our goals and objectives.
Then we can answer the following questions:
1. What topics will our administrators cover? If we have multiple team
members covering content to our media, we may decide to have them cover
different topics depending on their background or area of expertise.
2. When are they going to do this? We’ll want to inform frequently and
consistently, so it may be easier to set a schedule (such as Mondays,
Wednesday, and Fridays, for example).
3. What will be the style or tone of the media communication? Applying a
consistent “personality” to the media is part of branding the organization.
Communications on media have to be formal for most businesses.
Sometimes it can be informal.
4. What is inappropriate for the media? What is defined here should be held
as a standard both for the media users (your followers) and the
administrators. Obviously, foul or discriminatory language should be deleted
immediately. However, there may be other kinds of content that you flag as
inappropriate.
5. What happens (and who will deal with) negative feedback? Since
sometimes media use as two-way form of communication, it’s possible that
someone may have something negative to say about your organization,
discussant or your program guest. While it may be tempting to just delete
these phone, addressing the person directly shows respect and concern.
Don’t be afraid to say that you are sorry, and to ask what you can do better
next time.
6. How often will your team meet to discuss and update the media
communication plan? A good communication plan leaves room for
4. 4
changes. It’s important to evaluate what strategies have and have not been
successful, and to update the plan as needed.
Conclusion
Finally we can say that if anyone follow the above guideline he/she can be
developed a communication policy for non government organization and also
media house.