discuss the characteristics of media management Introduction Media and internet management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises. Several features influence the functioning, management models and the environment of the media industry Characteristics of media management There are some characteristics of media management. These are in the following: • The services that media enterprises provide usually take the form of a service package of information and entertainment (content) on the one hand, and advertising space on the other. • Both these partial services are traded on different markets. For the content, the consumer markets are relevant. The advertising spaces, however, are traded on the advertising markets to advertising customers. • Media enterprises do not usually produce all the content that is contained in their service packages themselves. • For that reason, the procurement markets for the content are also important in both the information and entertainment areas. • Furthermore, the procurement markets for content also constitute, to some extent, business markets. • The enterprises can, for example, purchase the complete rights to an event and then resell them in the form of secondary utilization rights. [https://www.slideshare.net/AbdulJawadChaudhry/chapter-3-characteristics-of- media-management] On the other hand we can see some other characteristics of media management. These are given below: Ten top features for better media management

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Question 5: discuss the characteristics of media management
Introduction
Media and internet management covers all the goal-oriented activities of
planning, organization and control within the framework of the creation
and distribution processes for information or entertainment content in
media enterprises. Several features influence the functioning, management
models and the environment of the media industry
Characteristics of media management
There are some characteristics of media management. These are in the following:
• The services that media enterprises provide usually take the form of a service
package of information and entertainment (content) on the one hand, and
advertising space on the other.
• Both these partial services are traded on different markets. For the content, the
consumer markets are relevant. The advertising spaces, however, are traded on the
advertising markets to advertising customers.
• Media enterprises do not usually produce all the content that is contained in their
service packages themselves.
• For that reason, the procurement markets for the content are also important in
both the information and entertainment areas.
• Furthermore, the procurement markets for content also constitute, to some extent,
business markets. • The enterprises can, for example, purchase the complete rights
to an event and then resell them in the form of secondary utilization rights.
[https://www.slideshare.net/AbdulJawadChaudhry/chapter-3-characteristics-of-
media-management]
On the other hand we can see some other characteristics of media management.
These are given below:
Ten top features for better media management

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1. Easy-to-use interface
The impact of an intuitive, navigable, visual user interface in a media management
library is experienced in seconds, but replicated for years. Test your software
before you buy: it should quickly feel like home.
2. Simple upload capabilities
The ingesting of all your media files into your library is only the beginning of your
media management journey. Look for PC and Mac-friendly upload tools that let
you drag-and-drop, upload in batches, and upload from phones and mobile-
devices.
3. Plenty of sharing functions
Unless your purpose is pure media storage, the media assets that you manage must
be quick to share and discuss with colleagues, easy to convert and edit for multi-
use, and easy to share to your website, intranet, Facebook, Twitter, or to send by
lightweight email, lightbox or URL.
4. Powerful search tools
The sophistication of your media library search is a defining element of your
working efficiency. Look for smart metadata systems, advanced search options,
and search tools that will intuit your thoughts.
5. Customizable metadata
The management of your media files should remain at all times in your hands, in
your language, in your choices. A digital media library must give you control of
your folder systems, metadata terms, and metadata conventions.
6. Transparent file histories
Can you track the uses, edits, versions, shares, and download histories of your
files? A quality digital media library will not only show you each of your file’s
uses and users, it will generate on-demand reports of your media’s trail by type,
tag, user and project.
7. Adaptability to your environment

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A new digital media library must complement your existing infrastructure and
workflows wherever possible. The Third Light library, for example, can function
as a file server or online application according to your needs; its plug-in integrate
with your existing software (such as Adobe Creative Suite, Apple Aperture, and
Apple Light room); and its regularly updated tools are built with your Drop box,
Twitter, Facebook, Word Press, and Drupal platforms already in mind.
8. Ongoing training and support
Your digital media library should work straight out of the box. It should walk you
through its tools, hold your hand through decisions, and answer your questions as
they arise. Your support team should do these things too: via email, over the
phone, via webinar, or if necessary, in person.
9. Security as standard
A vital element of managing media professionally is ensuring its security. Whether
your digital media library is housed on-site, or hosted in a private cloud, your
assets should be password protected, encrypted against unwanted attention, and
stored with top-shelf server redundancy.
10. IT-friendly design
As your business grows, so should your media management system. At Third
Light, we actively encourage the adaptation of our developer API to see the
creative ways in which our smart software can easily integrate into client projects.
We welcome feature suggestions and comments, and we are often complimented
by our clients’ IT teams for our clever, clean-design code.
[https://www.thirdlight.com/articles/top-features-for-better-media-management]
Conclusion
Characteristics influence business dynamics for each media type that generates
different strategies. Companies focused on unique creative products—such as
books, computer games, music and movies—implement strategies where the profit
from one product is used to cover the expenses of another product.