www.Recaptoday.com - Difference between Content Calendar and Edtorial Calendar.

1. 7.21.2013
Editorial & Content Calendars
Tools from traditional and new media
Thursday, March 20, 2014

2. What’s the difference?
An editorial calendar is an annual plan shared with a wide audience
and the content calendar is a document that tracks the day-to-day
progress of publications on one or more platforms.
✤ An Editorial Calendar highlights overarching themes and special
issues/opportunities for monthly publications to help advertisers
buy relevant space.
✤ A Content Calendar tracks the status and progress of each piece of
content usually at a daily or weekly level.
Thursday, March 20, 2014

3. Examples
✤ 2013 Editorial Calendars
✤ Cosmo
✤ Real Simple
✤ Vogue
✤ MIT Tech Review
✤ Men’s Health
✤ Content Calendar Templates
✤ LightBox Collective
✤ Mozilla
✤ HubSpot
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4. Cosmo
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5. Real Simple
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6. Vogue
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7. MITTech
Review
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8. Men’s Health
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9. LightBox Collaborative
Depth Level - Day, with months tabbed
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10. Mozilla
Includes themes and events at the top, depth level- weekly posts
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11. HubSpot
Includes target personas, CTAs and Keywords, depth level- daily posts
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12. Possible Format
Includes themes, events, expert series and the articles we want on the site to start.
Depth level - Monthly
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