This document discusses how content curation can provide competitive advantages for learning and staying informed. It notes that while there is a lot of available content, finding relevant and recent material takes time and effort that most people are not willing to expend. The document proposes automating content curation based on set rules to filter content and then having relevant items hand picked and shared with context and commentary. Several potential use cases for curation are outlined, including monitoring industry developments, blended learning, social learning, competitor tracking, and customer research. The document promotes automating curation and sharing it where people access information as a way to make curation easier for learning. It invites the reader to an upcoming webinar and provides a link for a free

1. Content Curation
for competitive advantage

2. We all want to learn and stay smart.
But there’s too much content and too little time

3. Curation for Learning:
Finding, filtering and sharing
Recent and relevant content for learners
(so they don’t have to)

4. How do you and your team currently find and curate content?

5. How do you and your team currently find and curate content?
Takes time and effort
Good stuff gets missed
Most people won’t do it
Most won’t share what they find

6. How can we make curation easier for Learning?

7. Bring automation to your curation
Automated Curation
Based on your rules:
Keywords, domains,
Twitter influencers, RSS
Manual curation
Hand picked by you
from automated
briefings and anywhere
on the web

8. Bring automation to your curation
And put it where people want it
Automated Curation
Based on your rules:
Keywords, domains,
Twitter influencers, RSS
Manual Curation
Hand picked by you
from automated
briefings and anywhere
on the web

9. Quick Demo

10. 6 Use Cases For Curation

11. 1. Monitoring Industry Developments
• Curation across multiple sources saves time
• Add value with comments & context

12. 2. Blended Learning: Recommended reading & updates
• Manually curate the most important content
• Add context and commentary
• Set must-read lists ahead of live events

13. 2. Blended Learning: Keep people engaged
• Embed practical content as calls to action: can you apply these?
• Provide regular content, e.g. one tip a day as micro-learning
• Set curation assignments: teams pick top articles and explain why
they’re relevant to our challenges

14. 3. Social learning: Start and sustain the discussion
• Share relevant, controversial content
• Ask for views: risk, opportunity, threat to us?

15. 4. Latest Thinking from Quality Sources
• Whitelist specific sources eg domains/feeds/authors
• Filter by specific topics

16. 5. Competitor Tracking
• What content is your competitor publishing?
• What is being written about them?

17. 6. Customer Research
• Latest news on prospective clients
• View latest articles from all sources or select specific ones

18. Lots More in our Free 93-Page Book
http://blog.anderspink.com/2017/01/content-curation-for-learning-free-93-page-book/

19. QUESTIONS

20. Upcoming Webinar!

21. Many thanks for your
attention!