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Magazine Past Paper Questions

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Magazine Past Paper Questions

  1. 1. Past Paper Questions<br />Ownership/Institutions<br />Technology/Digi Media<br />Distribution Techniques<br />January 2009<br />Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.<br /> June 2009<br />How important is technological convergence for institutions and audiences within a media area which you have studied? <br />January 2010<br />“Media production is dominated by global institutions which sell their products and services to national audiences” To what extent do you agree? <br />June 2010<br />What significance does the continuing development of digital media technology have for media institutions and audiences? <br />January 2011<br />Discuss the issues raised by media ownership in the production and exchange of media texts.<br />
  2. 2. Magazine Topics to Research and Study<br />The issues raised by media ownership in contemporary media practice; <br />The importance of cross media convergence and synergy in production, distribution and marketing; <br />The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; <br />The significance of proliferation (rapid increase or spread) in hardware and content for institutions and audiences; <br /> <br />The importance of technological convergence for institutions and audiences; <br />The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; <br />The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. <br />
  3. 3. SYNERGY <br />How one media area feeds off another and depends on it. Together they produce a stronger market force. e.g Apple and ipod need the link with the music and television / film industry to offer music and video in itunes / video. This also benefits music and film industry. A SYNERGETIC relationship.<br /> <br />This is also an example of media industries increasingly coming together. CONVERGENCE!!!<br />
  4. 4. Terminology<br />Niche vs. Mass audience or market<br />Convergence<br />Synergy<br />Portfolio<br />Consumers<br />‘Prosumers’ (a term coined by Future Publishing – Total Film as a rival magazine as ‘young men or young-at-heart men’ who are very technologically involved and know about the latest technologies)<br />Circulation<br />Revenue<br />Demographics – the physical ways that people can be categorised (age, gender, location, ethnicity)<br />Psychographics – the personal attitudes and beliefs people can be grouped together by (tastes, views, interests, hobbies [e.g. SciFi/Music/Film interests])<br />Target audience<br />User-submitted and generated content<br />Subscriptions<br />Interactivity<br />Multimedia<br />Distribution<br />Multiplatform <br />Hard copies<br />Mode of address<br />Print media/online media<br />Active/passive consumers<br />

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