2. www.sti-innsbruck.at
About
• Founded 2008
• Vancouver, Amsterdam
• “We help destinations to find people who are passionate about the
experiences that they offer and to communicate in a way that
consumers want to listen”
• Digital Marketing Agency with focus on tourism and its roots in social
media
• 5 main areas:
- Education
- Implementation
- Products
- Research
- Strategy
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5. www.sti-innsbruck.at
Facebook Products – Social Media Contests
• “A Social Media Contest enables you to engage with and attract a digital
audience to your brand.”
• 3 Types:
- Sweepstake
- Photo Contests
- Video Contest
• User Engagement Monitoring:
- Statistics
- Conversion Tracking
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6. www.sti-innsbruck.at
Facebook Products – Landing Page CMS
• Create custom content to increase quality of fan engagement and
conversation
• http://www.youtube.com/watch?
feature=player_embedded&v=OL9gg82eWuA#!
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7. www.sti-innsbruck.at
Facebook Products – Postcard & Souvenir App
• Postcard App: “…The Postcard App enables destinations to upload
images that are automatically turned into virtual postcards. Fans can
send those postcards to their friends, reinforcing your brand while
creating dynamic engagement.”
https://www.facebook.com/ThinkSocialMedia?sk=app_319842449278
• Souvenir App: “Every destination has iconic items associated with
their region. The Souvenir Application enables your Facebook Fans to
give those items to their friends as virtual gifts. A fun and simple way to
reinforce your brand while creating fan engagement on your pages.”
https://www.facebook.com/ThinkSocialMedia?sk=app_311918728062
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