Spanish living in Edinburgh (UK) young professional Marketer's Portfolio.

1. Miguel I. Rodríguez Prieto's
Portfolio
Bet for a personal brand

2. B2B Executive
• Fluent English & Spanish speaker.
Improving Italian & Portuguese skills.
• Professional
communication
presentation skills.
and
• Excellent negotiation skills.
• Team player with the ability to work with
& through others.
• Strong ability to build and maintain
effective relationship with clients.
• Question asker to identify exactly what
the clients need.

3. Account Planning
• To develop business plans that
support and to introduce solutions for
strategic issues that impact the
company.
• To conduct organizational reviews to
identify strengths, weaknesses, and
opportunities.
• To create presentations, speeches,
and outlines, performing marketanalysis and monitoring industry
trends and company news.
• To perform and manage sensitive
planning projects, research and
analysis.

4. Creativity
• Self-actualizing.
• Open-ended.
• Severely critical & non-conforming.
• Open minded to new point of
views.
• Risk taker.
• Persistent.

5. Professional Trajectory
laSexta TV, Redkampus, Rocco Restaurant,
Arc-Teixo

7. Rocco Restaurant
Assistant Owner

8. Improving Rocco's social image
• June
2013: The
previous
manager resigned and I was
promoted
to
the
owners
assistant possition.
• I have been in charge of the
service management since that
time.
• My mission laid in the
improvement of our service to
gain better feedback through the
social media because of the
previously less complementary
corporate image management.

9. What was the
outcome?
• Between June and October a
total of 24 comments were
uploaded on Rocco's tripadvisor.
• The balance is shown below:
10 comments
9 comments
2 comments
3 comments

10. Obtaining great reviews also from Spaniards
and Italians!

14. Duties
• To control and measure our clients' Internet campaigns.
• To develop the trade policy.
• To create internal reports on: Competitor tracking,
audiences & television market.
• To establish the price of the different advertising spaces
according to the audiences they reach.
• To analyze the new TV show projects delivered by
independent producers.

16. Projects and Events I was involved in
RedKampus Marketing

17. Citroën DS3 Universitas Tour

18. Citroën DS3 Universitas Tour
• Mechanics: Gaming created with one purpose: To
introduce the new product (DS3) and obtain notoriety
through the Internet.
• Target: Universitary people.
• Objective: To get the participation of at least 134 teams
(made up by 3 members each).

19. Achievements:
• 285 teams participated in the online game which means 855
people were participating and creating brand experiences.
• 19.000 likes on facebook to each game's challenge.
• 3.445 likes were obtained by the teams' facebook profile.
• 40.121 comments on facebook.
• 8.695 non-players interacting with the brand.

20. La Zarzuela Hippodrome's Nights

21. Every year in June and July, La Zarzuela's hippodrome in
Madrid (Spain) organizes each Thursday its summer parties
for the high society. RedKampus was chosen to create an
unique space providing high class nights with:
- A different thematic party each Thursday.
- "The Gourmet Village": A mix of different stands which
provided the most select Spanish tapas and cocktails to
enjoy as aperitif and appetizer before dinner and the races.
-An outdoor terrace where assistants could have dinner and
appreciate Madrid's pleasant nighttime weather.

23. - PokerStrategy.com is an online poker school.
- To award the fidelity of their pupils, they decided to create a trendy event for
their 50 best poker players.
- RedKampus Marketing was elected to participate, in this project, by setting the
event up and recording a sum-up video to be uploaded on their website.
- The objective was simple: To create an attractive event, recording it and post it
on the social media to catch more poker students and increase fidelity with our
current pupils.
-To put into practice the idea, we picked Valencia as the city to host the event
because all of the opportunities it's seashore offered to us: An exclusive party on
a boat with catering and dj, free entrance and drinks on the modern harbor's
clubs, paella lunch in the most famous place in Spain and nights at luxury hotels.

25. First Steps In The Business World
Arc-Teixo (2004 - 2009)

26. Arc-Teixo
Archery Sport Club
Achievements:
- 3 time Galician Champion at Olympic Archery ("Junior" and "Cadete" categories).
-With 15 years old I became the captain of Arc-Teixo's Olympic team.
-Also at the age of 15 I became part of the top leadership as a counselor.

27. Marketing achievements
Re-logoing
Problem with the old logo:
- Did not transmit the identity of an
archery club, it looked more like a
medieval emblem.

28. Objective
• To create a new logo which embraced the plural identity
of the organization: an archery club where all kinds of
archery (traditional, long-bow, olympic and compound)
are practiced.
What was the result?

29. IV Traditional Archery Spanish Championship (2005)

30. Sponsorship

31. Medieval Recreations
Pontevedra, Ribadabia, A Coruña, Betanzos,
As Pontes

33. Advertising & Public
Relations
Complutense, University of Madrid
(2007 - 2012)

34. Universitary A+ Projects

35. Soleite

36. (fictional product)
• Product: UV protector.
• Project
Objective:
To
materialize customer's ideas
into an advertising campaign.
• Client's objective: Introduce
a new solar cream to the
market, gaining notoriety and
distinguishing themselves from
the competition.
• Target: 18 to 40 years old.
Project Developement:
• Research
main
conclusions:
People are not concerned about
using solar protectors and the risks
they take in sun bathing in each of
the different ways they do.
• Spot corpus: A Teaser Campaign
was created to get that notoriety by
playing with the scheme to catch
audience attention.
• A fictitional media plan was
developed to assure the best
coverage within our core target.

37. Soleite's advertising campaign
Teasers' objective: To catch the attention of the audience by introducing some
people eating and drinking the brand's logo without presenting the product on
scene. The slogan, "how do you take it?" was generated to spark interest within our
core target.
Spot's objective: Starting with "doesn't matter how you take it..." and following
with some scenes wherein different people were sunbathing in different ways, after
this the product was introduced and finally upon completion, one last slogan:
"Doesn't matter how you take It, but do It using Soleite".
Teaser 1
Teaser 2
Teaser 3
Spot

39. • Objective:
To
create
a
corporative video for a new
fictitional services company.
• About the company: XXI
century
marketing
agency
specialized in a multi-channel
communication
system
to
provide their clients with the best
strategy to communicate with
their target.

40. More achievements
Freixenet

41. Finalist on the Freixenet 2012
Christsmas' Advertising Conquest
"The esence of each moment"

42. Award presented to me for my
achievement

43. miguelisrael_1989@hotmail.com
07450 782 353
mike.rdgz
Miguel Israel Rodríguez Prieto
@MikeCrunia