1. Look at your home and work. Discuss any minerals that you use on a regular basis (what minerals and how you use them). If you cannot find any that you do use, look up and discuss some everyday uses for minerals. 2. The hydrologic system purifies water in nature. Find way that humans mimic this system to purify the water that we use. 3. We hear a lot about climate change and global warming. Do some research on how global warming is affecting the glaciers present today and how that can affect us now and in the future. 4. How could scientist have found similar life forms from the same Mesozoic era on different continents? 5. What is the Ring of Fire? Where is it located and why is it the way it is? 6. 7. Catastrophism was the prevailing theory as to why the earth looked like it did in the 1600’s and 1700’s. Talk about what the theory was, why it was popular and why we know better today 8. 9 10 11 12. Your book says that air pressure exerted on top of a small desk exceeds 11,000 pounds. Talk about air pressure, what it is, how it is measured, what factors affect it, and why it isn’t crushing everything. 13. 14. 15. 1. Look at your home and work. Discuss any minerals that you use on a regular basis (what minerals and how you use them). If you cannot find any that you do use, look up and discuss some everyday uses for minerals. 2. The hydrologic system purifies water in nature. Find way that humans mimic this system to purify the water that we use. 3. We hear a lot about climate change and global warming. Do some research on how global warming is affecting the glaciers present today and how that can affect us now and in the future. 4. How could scientist have found similar life forms from the same Mesozoic era on different continents? 5. What is the Ring of Fire? Where is it located and why is it the way it is? 6. 7. Catastrophism was the prevailing theory as to why the earth lo oked like it did in the 1600’s and 1700’s. Talk about what the theory was, why it was popular and why we know better today 8. 9 10 11 12. Your book says that air pressure exerted on top of a small desk exceeds 11,000 pounds. Talk about air pressure, what it is, how it is measured, what factors affect it, and why it isn’t crushing everything. 1. Look at your home and work. Discuss any minerals that you use on a regular basis (what minerals and how you use them). If you cannot find any that you do use, look up and discuss some everyday uses for minerals. 2. The hydrologic system purifies water in nature. Find way that humans mimic this system to purify the water that we use. 3. We hear a lot about climate change and global warming. Do some research on how global warming is affecting the glaciers present today and how that can affect us now and in the future. 4. How could scientist have found similar life forms from the same Mesozoic era on different continents? 5. What is the Ring of Fi ...

1. 1. Look at your home and work. Discuss any minerals that you
use on a regular basis (what minerals and how you use them). If
you cannot find any that you do use, look up and discuss some
everyday uses for minerals.
2. The hydrologic system purifies water in nature. Find way that
humans mimic this system to purify the water that we use.
3. We hear a lot about climate change and global warming. Do
some research on how global warming is affecting the glaciers
present today and how that can affect us now and in the future.
4. How could scientist have found similar life forms from the
same Mesozoic era on different continents?
5.
What is the Ring of Fire? Where is it located and why is it the
way it is?
6.
7. Catastrophism was the prevailing theory as to why the earth
looked like it did in the 1600’s and 1700’s. Talk about what the
theory was, why it was popular and why we know better today
8.
9
10

2. 11
12. Your book says that air pressure exerted on top of a small
desk exceeds 11,000 pounds. Talk about air pressure, what it is,
how it is measured, what factors affect it, and why it isn’t
crushing everything.
13.
14.
15.
1.
Look at your home and work. Discuss any minerals that you use
on a regular basis (what
minerals and how you use them). If you cannot find any that
you do use, look up and discuss
some everyday uses for minerals.
2.
The hydrologic system purifies water in
nature. Find way that humans mimic this system to
purify the water that we use.
3.
We hear a lot about climate change and global warming. Do
some research on how global
warming is affecting the glaciers present today and how that can

3. affect us now and in the
future.
4.
How could scientist have found similar life forms from the same
Mesozoic era on different
continents?
5.
What is the Ring of Fire? Where is it located and why is it the
way it is?
6.
7.
Catastrophism was the prevailing theory as to why the earth lo
oked like it did in the 1600’s and
1700’s. Talk about what the theory was, why it was popular and
why we know better today
8.

4. 9
10
11
12.
Your
book says that air pressure exerted on top of a small desk
exceeds 11,000
pounds. Talk about air pressure, what it is,
how it is measured, what factors affect it, and
why it isn’t crushing everything.
1. Look at your home and work. Discuss any minerals that you
use on a regular basis (what
minerals and how you use them). If you cannot find any that
you do use, look up and discuss
some everyday uses for minerals.
2. The hydrologic system purifies water in nature. Find way that
humans mimic this system to
purify the water that we use.
3. We hear a lot about climate change and global warming. Do
some research on how global
warming is affecting the glaciers present today and how that can
affect us now and in the
future.

5. 4. How could scientist have found similar life forms from the
same Mesozoic era on different
continents?
5.
What is the Ring of Fire? Where is it located and why is it the
way it is?
6.
7. Catastrophism was the prevailing theory as to why the earth
looked like it did in the 1600’s and
1700’s. Talk about what the theory was, why it was popular and
why we know better today
8.
9
10
11
12. Your book says that air pressure exerted on top of a small
desk exceeds 11,000
pounds. Talk about air pressure, what it is, how it is measured,
what factors affect it, and
why it isn’t crushing everything.
Marketing – Consumer Buying Behavior
Writing Assignment #1 –Market Segmentation & Consumer
Research

6. Topic---Sephora
This paper examines research on marketing segmentation and
consumer behavior. Consumers are segmented into four
categories including: 1) geographic, 2) demographic, 3)
behavioral/benefits sought and 4) psychographics…Important
FYI - demographic factors often tend to be top of mind
predictors or explanations of shopping patterns – but, please do
not stop your research there…you must also analyze the other
three categories in order to determine the complete “picture” or
“story” of your ideal target consumer. This paper
CHALLENGES you to examine current research on market
segmentation and consumer behavior and also encourages you to
use shopping data from secondary sources such as the MRI
Reporter Database, Claritas/Segment Explorer, Hoovers, VALS,
etc.
Your paper should begin with a title page that includes the title
of your paper. The content portion of the paper should be 3 to 4
pages maximum and should include four headings that are
bolded and underlined: Introduction with a clear/action-oriented
thesis statement; Research Findings;
Conclusion/Recommendation and Works Cited. Use page
numbers as well. You need to choose a specific demographic to
analyze first...Examples:
· 1) You could analyze the differences of how a car company,
(like Buick) segments and targets 30-something Millennials
· 2) You could do a similar analysis of how Mercedes Benz
segments and targets Baby Boomers between the ages of 55 and
65
· 3) Analyze how “Brides/Grooms To Be” are
segmented/targeted before and after the wedding by companies
such as “Macy’s and TheKnot.com”;
· 4) Analyze how pregnant mothers are targeted/segmented
before, during and after childbirth by companies such as
BabiesRUs, Amazon.com and BabyCenter.com;
· 5) You can even choose something controversial if you’re so
inclined i.e. how poor communities are targeted/segmented by

7. fast-food chains; or how children are targeted/segmented by toy
companies, cereal brands, soda brands, etc.
· Please note, there is a ton of demographics to choose…All
topics must be pre-approved by me (Professor).
(label out the “Introduction” section )In the introduction, clarify
the focus of the paper and develop a thesis statement on the
value and potential usefulness of your findings, meaning how
will marketers use your findings for predicting and/or
explaining a specific consumer behavior(s). The introduction
should engage the reader and describe what the paper will
address. In other words, what are you trying to prove to the
reader via your findings and conclusion/recommendation? The
thesis should be towards the end of the intro and should directly
state: “This paper will prove how…or show how…or
demonstrate how…”
(label out the “Research Finding” section)In the findings
section, make sure you reflect on your findings and integrate
this new knowledge in your own words/interpretation, do not
regurgitate information from the articles (this is not a book
report). You need to synthesize your research and defend your
position as if you were a marketing consultant. You should also
identify areas of agreement in past research and areas of
disagreement or controversy, if relevant to your topic.
(label out the “Conclusion” section)In the
Conclusion/Recommendation section, clarify whether or not
your hypothesis is supported via your research findings. Define
demographic generalizations and state whether or not you used
these in your own research and if they proved valuable or not.
Finally, provide the client with ideas of how to use your
research findings to make effective marketing/CB decisions that
would impact the brand currently and/or in the future.
In the Works Cited section, you must include at least one
academic journal source, at least three other legitimate industry
sources and one data base source. The “Works Cited” page
should be a separate page from the rest of the document. Cites
should be numbered to correspond with the references you make

8. throughout your paper. Each cite should be single-spaced and
separate cites should be double-spaced – do not use indents.
To learn about recent research on market segmentation and
consumer behavior, particularly the demographics of age,
gender or race/ethnicity, access the Business Source Premier
database available through the Temple University library
website and locate at least one relevant academic
articlepublished since 2005 and at least three legitimate
industry/trade sources, published within the last three years,
from the internet, Paley library, print media, etc., Make sure
these sources are legitimate, accurate and current. FYI,
Wikipedia, US Weekly, and the National Enquirer are not
legitimate sources. Relevant examples of academic journals
include Journal of Consumer Research, Journal of Marketing,
Journal of Consumer Behavior, Journal of Retailing, Journal of
Consumer Marketing, Journal of Consumer Affairs, and Young
Consumers. Examples of legitimate industry/trade sources
include Advertising Age, Forbes.com, NYTimes.com, WHYY
radio, The New Yorker, etc.
Writing Style
Adopt the tone of a marketing professional writing a report for a
colleague or client. Use structured business-like style. The
introduction captures the reader’s interest, introduces the topic,
and expresses the main idea/thesis of the paper. Each section of
the body of the paper is constructed of well-organized
paragraphs that open with a topic sentence and provide
supporting details and evidence. The paragraphs in the body of
the paper include closing statements that explain why the
information is important and/or the implications of the research.
The conclusion summarizes the key findings and re-states the
main idea or thesis. Do not number the title page, but number
the rest of the pages. Double space, use one-inch margins and a
12-point, sans serif font such as Tahoma. Use APA style for
referring to sources/cites within your paper and in your
reference list.

9. 1