#The Deming Chain Reaction# by SN Panigrahi Dr. W. Edward Deming Chain Reaction explains how quality improvements can impact bottom line, help companies Stay in Business, Increase Profits, Benefits Society. Reducing costs through process improvement, and at the same time improving productivity and product effectiveness allows a company to benefit from the positive chain reaction, Dr. Deming explained. The chain reaction lets you reward workers as the company prospers, instead of seeking to prosper on the backs of workers.