The How-To Magazine for Travel Trade Professionals. In this issue, adding slogans to your own images to woo more clients to buy travel from you.

1. THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
NOVEMBER 2014
Add slogans to your images and sell more travel…

2. 4
EDITORIAL
The DESIRE to travel starts early and continues throughout one’s life – are you marketing to Generation Z?
Share your money making ideas in SELLING TRAVEL.
CONTACT
Steve Crowhurst
steve@sellingtravel.net
250-738-0064
www.sellingtravel.net
Publisher:
SMP Training Co.
www.smptraining.com
Contributors
Steve Crowhurst
SELLING TRAVEL is owned and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International Copyright Law. IC TRAVEL AGENT can be shared, forwarded, cut and pasted but not sold, resold or in any way monetized. Using any images or content from IC TRAVEL AGENT must be sourced as follows: “Copyright SMP Training Co. www.smptraining.com” SMP Training Co. 568 Country Club Drive, Qualicum Beach, BC, Canada, V9K-1G1 Note: Steve Crowhurst is not responsible for outcomes based on how you interpret or use the ideas in SELLING TRAVEL.
T: 250-738-0064.
6
Beachcombing Vacations…
8
Wakey wakey! Time to cruise!
10
The My Cloud
12
Going bananas?
14
Fishing trips are our specialty…
16
Are you shelling out too much for vacations?
18
We’ll take you to the edge - where the best views are!
20
We specialize in Aboriginal Tourism.
22
Don’t worry you’ll be able to log on wherever we go…
24
Poem: “I do not know how long we will be together…
26
Come fly with us…
28
We specialize in Gay & Lesbian travel adventures…
30
You want this?
32
Waterways of Europe…
34
Pet friendly hotels? Sure we do that.
36
Come soar with us…
38
We know the BEST sushi restaurants in Japan.
40
Coastal cruises and tranquility…
42
Art gallery tours of the world…
44
Women only adventures…
46
Garden Tours
48
Healing tours of China…
50
At least it’s not on a plane!
52
Ancestry tours… start here.
54
Favourite artists tours.
56
Time to visit your new grandchild?
58
Custom photography tours…
60
Where he flies…
62
Coming soon!
64
We’ll put this much effort into…
66
We’ll help you find your peace.
68
13,000 Images and Videos Lost!
70
Are You On The List?
71
Just Published…
72
The Travel Institute Bookstore
73
The Issuu App and more….
74
Classifieds
Please note that Selling Travel, owned and published by SMP Training Co, is not connected in any way to Selling Travel magazine published by BMI Publishing Ltd., and based in the UK. The latter publication focuses entirely on destination and travel/tourism product training and is circulated solely to the UK and Ireland travel industries. To benefit from this resource visit www.sellingtravel.co.uk and be sure to subscribe.
Attention Suppliers: Advertising in SELLING TRAVEL reaches the serious business-minded travel agent. Promote your products and services using Selling Travel’s unique promotional formula – you write the articles on how to sell your own products offering step-by-step selling tips, tools and techniques that you know have worked for your agency accounts. Full page rates range from $300 to $425 based on number of insertions. Remember, if you can’t sell it to them, they can’t sell it for you!
THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS

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4. The WILL to
IT’S ALL ABOUT YOU… and your camera.
Everywhere I turn, read, sit and ponder the marketing of travel I keep finding new websites, and new apps and new tools that are related to capturing that magic moment that you yourself experience and then share with your clients or anyone else out there in digital land who would appreciate the scene and inquire about going there, where the image was taken.
So for this issue, I am turning the pages into ‘ooh and ah’ pages based on images I have taken and hope to inspire you to create your own ooh and ah digital brochure or magazine with which you can boost your sales. Look for the Issuu.com page where you can publish your own glorious brochure – the basic account is free.
Once you have created and published your glorious and scenic magazine/brochure, you can then, as you well know send it, email it, print it, post it and embed it too. Almost every marketing angle is covered when you have a few wonderful images to share. Your collection could also engage the reader to click beyond that page, land on your website and play the video that’s waiting for them. I’d suggest creating a ‘glorious, scenic magazine / brochure’ after every FAM trip and vacation.
As you will see, I’ve added slogans to my pages that tie into the image somehow. This helps your client make the connection beyond the image which for our purpose is to make a booking. As you turn each page, think how you could use this idea to push market the destinations you would like to feature. Give your clients something to share with their friends on your behalf.
Here’s to your continued success in SELLING TRAVEL.
Best regards.
Steve Crowhurst, CTC, CTM Hon.
steve@sellingtravel.net
www.sellingtravel.net
The How-To Magazine for Travel Trade Professionals
Click on the store icon to opt-in.
Steve Crowhurst, Publisher

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7. Do you like shells? Many of your clients do and where it is allowed, they can be collected.
Showing in this image are a few shells from my own collection – these are known as Moon Snail shells.

9. Do you love to cruise? Of course you do.
Have you taken a few classic images that
you can use? Of course you have.
When an image is spread across two pages
The size helps sell the product much better
than a small image.

11. Via our online program we can help you arrange your flights, tours, cruises and more.
Set up your own My Cloud with us soon.

12. Going bananas?

13. Don’t worry. We’ll take care of your trip to save you going bananas. The only banana you’ll see
is the one in your “Welcome!”
fruit bowl!

16. Are you shelling out too much for your vacations?

17. Let us save you a
few clams…

21. Aboriginal tourism is worldwide
and we can help you visit the most wonderful places…

25. Do you have a favourite poem? Can you match it to an image like this? Sell Poetry Tours, market poetic places, poets too. Deliver a message that inspires travel.

30. You want this? We know where it is,

31. and we can get you there…

51. You can offer reptilian tours
for the client zoologist in the family…
Give away upon final payment is a
game of Snakes & Ladders!

55. Create tours around your favourite artist starting with or finishing at their place of burial.

59. Custom photography tours – tell us where you want to shoot and we’ll set it up for you.

62. Pretty soon!

63. Before you leave… makes sure you’ve travelled everywhere on this planet first.

65. We’ll put this much effort into arranging your vacation no matter where you wish to go or how much you wish to spend.

68. HELP! MY IMAGE IS FADING…
It’s true. My backup departed its mortal coil and left me empty of so many images, videos and creative files. It happened right between clicking and updating. I’m now using BACKBLAZE.

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