In this presentation you'll find out all the high level information about the Urban Adventures business and how you can change you life to start doing what you love for a living as an Urban Adventures partner. You'll learn that the start up costs are practically zero and we give you everything you need including websites, payment systems, advice from our peer and professional networks, distribution leading to fast sales and the worlds leading Experiences Brand to have as your own. Most importantly you learn about our values and see if you are a good match to join us. It is a myth you need a tourism background to become a great tour operator of Day Tours, All you need is passion and knowledge of the city you love. We can teach you everything else.

1. How to be a Partner of
Urban Adventures.

3. Important things to know when
considering joining as an Urban
Adventure Partner.

4. What we offer at Urban
Adventures is distribution,
systems, knowledge, marketing,
support, network and a
recognised brand all pointed
towards delivering sales.

5. Our aim is to change the way people
travel by introducing them to passionate
locals with incredible local stories and
experiences to share. We aim to create
quickly profitable and sustainable local
businesses that benefit their
communities. We want people who are
passionate about being the Best.

7. WHO makes a great UA partner:
Our default position is anyone with
passion but some specific user cases
include:
- Tour Guides
- Indigenous and Community groups
- Small Private Tour businesses
- Career changers, especially from
hospitality
- Artists, musicians and bloggers

9. Results & Growth: Group revenue rose
60% YOY in 2014
The above graph charts the group’s revenue
growth, YOY since inception in 2009.

11. The Top Line Value to you:
• Website – full online ecommerce site and tour management
system purpose built for Tours and Activities
• Professional Representation at major trade fairs
• Quick and Free Access to major distribution channels (no
work for you to do here)
• Network sales from Brand awareness
• Professional and Peer Network for ongoing ideas, support
and advice
• Professional Brand with added benefits to make you an
Employer of choice for guides.

13. The most IMPORTANT point, as an
Urban Adventures’ Partner:
You don’t ‘operate for’ Urban
Adventures or ‘on behalf’ of Urban
Adventures.
You ARE Urban Adventures. You
are creating your own brand new
UA business which is part of a
global Network.

15. What do we value?
Our values are critical
to us. If you can’t live
by these, then I’m
afraid that’s the end of
the conversation.

17. Togetherness
Is the essence of being part of
a Network. We share
knowledge and sales for the
benefit of each other.

19. • Our strength lies in our ability
to make word of mouth about
Urban Adventures
a global phenomenon.
• You must commit to
recommending the next
destination down the line and
other UA destinations to
passengers
We are a network
Recommend your Neighbor;
Get reviews

20. The UA product test
• We’re not about boring history
tours.
• Consider a travellers
experience in a city – day 1 & 2
they race around crossing off
sites. You could look after them
in the evenings (food) or
perhaps think about what they
might do on day 3?
• So design your tours with the
concepts to the right at the front
of your mind!

21. Designing your product
• You should devise your tours with efficiency (and originality) in mind.
• For example, in Year 1 we recommend:
b
Tour 1 Tour 2 Tour 3
Morning Afternoon Evening
One guide to run all
itineraries across the day
Opportunities to upsell passengers
through the day to increase trip fill.

22. Fun
• Our facts are fun
• We have fun
• Our tours are fun
• Our passengers are fun
• Witty, cheeky, bold
• Fun is at the core of our experiences
• We don’t make fun of others
Whatdowemean?

23. Whatdowemean?
• The UAPs and guides are passionate
locals
• We have the best local knowledge
• We care about the local people and
the environment
• We are the backstage pass to the
destination
• People can call and search us locally
Local

24. Whatdowemean?
• Book where, when and how you want,
we have a great range of destinations
and booking solutions
• We respond quickly to requests and
bookings; free sell
• Small groups mean we can go where
others can’t
• Our local knowledge gets us access to
places you couldn’t find yourself
Accessible

25. Whatdowemean?Value
• We have money back guarantee and
we make up for our errors
• We know the best value in town and
pass this onto our customers
• Our trip is the best thing you will do in
the destination
Recommendation (30%)Actual tour (40% of value) Post tour (30%)
Given in the itinerary
delivery
Matching customer’s
personal interests to
destination knowledge
Recommending the next
destination and making it
easy to book

26. Whatdowemean?
• We are flattered by imitators, but we never
ever copy ourselves
• Our tours are unique, different & authentic
• We swim in the fun, not drown in the facts &
figures
• Our tours get to the heart of a destination
• We never have big groups
Original

27. Whatdowemean?
• Our experiences are unforgettable
• We remember to sell the destination down
the line
• Our tour is the lasting memory of the
destination visit
• Feedback is invaluable! We remember to ask
for reviews
• The stories we tell are re-told at dinner
parties around the world
Remember

28. Brand Business Model:
Live these values in every interaction.
Without exception, success occurs
where these two concepts intersect.
Introduce the Brand, have it visible, Get
reviews & recommend the next destination

29. What do we need to do?
We need to create value
Every guide, on every tour should use their
expert local knowledge to give each customer
recommendations, for after the tour.
We both have to work hard
And chase every sales opportunity to make
the business successful.
If you don’t want to sell locally, this is not the
business for you.

31. v
v
v
All our product is unique to us
We don’t wholesale other product.
You would need to create something
unique to contribute.
v
v
We sell on a free-sell basis
No minimum numbers to depart.
It’s the cornerstone of our distribution
and means low admin and low barrier to
conversion.
v
v
Maximum 12 passengers per tour
Small groups make us unique and give us
access to people and places others can’t go.
Build itineraries with this strength in mind
v
We require UA branding on
all departures
We don’t co-brand. All aspects that
are customer facing are always
Urban Adventures.
Eg. Emails, signatures, clothing.
Our product

33. Creating the Best. Day. Ever. = Value
Tours need to be ‘on
Brand’. If your tour is
totally original then it
can’t be compared
directly on price. We
don’t want any tour –
we want an insight
into what the guide is
passionate about.
Running these tours
should be a joy for
the guide. Watch a
short video on
creating a UA Tour.
http://youtu.be/g9h3apsn--Q

35. Your contribution to marketing
In order to help us market your
destination we need information, stories,
news and especially images.
is how we tell our story.

37. Questions or comments? Ready to discuss
the business model and pricing?
Contact the Urban Adventures General Manager
today to start your UA journey tomorrow
tony@urbanadventures.com