1. Sub sector: Rice
1. Situation:
Crop production is the main sources of food and cash of these regions. Average cropping intensity is
183% of the regions however cropping intensity and crop diversification is highest in Bhola. Both Kharif II
and winter season is suitable for crop production but difficult in Kharif I due to draught and salinity.
Cropped areas in the regions are Cereals- 71.64% (Amon- 52%, Boro- 11%, Aus- 9%), Pulse- 15.34%,
Spices and Fruit- 3.79%, Oil seed crops- 4.68%, Vegetable- 1.76% and Tuber crops- 1.43%).
Table- 8: Yield gap between existing and recommendation practices:
Name of crop Average yield (ton/hac)
Farmer practice Recommended practice
T-Amon 2.5 4
Boro 4 5
(Source: Technical study report on crop production system and technology in the regions (Bar, Bho, Pat, Noa, Lax)
by identifying constraints and opportunities under MIDPCR, June 2008)
Yield gap is due to low quality seed, use local variety, week crop management practices and in
appropriate harvesting time and techniques. Natural rain irrigated T. Amon is the main crop in the
region. 50% local varieties are used in Amon cultivation. The boro cultivation is significantly hampered
due to lack of irrigation possibilities, soil and water salinity, however land uses is increasing for HYV both
in Amon and Aus. Research identified that BRRI 47 is suitable for Boro and BRRI 41 and BRRI 44 for
Amon season as saline tolerant varieties. Considering the experiences and technical study report
conducted by DAE, the RED targeting the potential upazilla for implementing market development
interventions for the growth of paddy market and increase the income of paddy producer. These are
2. Objectives for working in the sub sector:
• Increase yield
• Improve availability of HYV and hybrid rice seed
• Increase farmer’s income
3. What has been done and impact so far:
In last Boro and Amon season the team facilitated demonstration for growing HYV rice (BRRI 47, BRRI
41, BRRI 44 etc.) through linking DAE, BADC and seed producing companies. Farmers got higher yield
compare to traditional rice cultivation practices. They also preserved seed and sold to the neighbor
farmer for growing the HYV rice particularly BRRI 47.
The RED team facilitated the following activities with the rice value chain actors, so that farmer can get
access to input market, increase land productivity and finally income:

2. Activities # of events # of framer attended Outcome
Linkage workshop with
producer, buyers, input seller
8 238 Benefited farmer: 182 (Gr. farmer -
51, Non gr. farmer- 131)
Preseason planning workshop 9 260 Land coverage: 2844 decimal
Facilitated demonstration 16 16 Production increased: 2-5 kg/decimal
Informal meeting with
producers
12 382
• Develop rice seed seller and connect with BADC and rice seed producing company
4. Future strategy for reaching the target beneficiaries (High importance)
In the project areas the RED team will mainly target the amon season but low emphasize on boro
season rice cultivation.
Farmer Upazila Land coverage Yield Cost
1050 Noakhali: Sadar, Companygonj and
Ramgoti
Bhola: Borhanuddin and Lalmohon
Barisal: Muladi and Bakergonj
234 hectors increase yield
3 kg per
decimal
reduce
production cost
2-3 Tk/decimal
It is expected that each farmer will cultivate rice in 33 decimal land, and through the interventions the
additional income will Tk. 1732500 (Av income will increase Tk 50 per decimal, total land coverage 140
hectors/34638 decimal, increase productivity 3 kg/dec and decrease cost Tk3/dec )
Specific activities to support the strategies:
• Provide direct assistance to the rice producer (training, linkages, demonstrations, market visit)
• Linking with BRRI and DAE facilitate demonstration to improve knowledge on appropriate use of
seed increased yield.
• Facilitate linkage with BADC, seed producing company and local seed sellers for availability of
quality seeds
• Facilitate collection point for direct access to the regional wholesalers, big buyers and feed
manufactures for increase selling price at farm gate.
• Linking the farmer with DAE facilitated seed preservation project
5. Scale up strategy (secondary importance)
• Involve private seed company (Supreem seed , Metal seed etc.) for extending amon rice seed
distribution channel up to the hat bazaar
• Linking with BRRI, BADC and DAE for multiplication and distribution of HYV amon seed
• Develop seed producer and selling to the company
6. Constraints matrix:
Areas Constraints Interventions

3. Input market • Lack access to better quality HYV seed
(BRRI 41, BRRI 44 & BRRI 47)
• Farmers lack knowledge about HYV
rice cultivation techniques
access to HYV seed technical know how
Main Intervention areas are available of HYV seed BRRI 47, improve production technology
7. Activity plan:
Activity Subject Total Year wise activity distribution Responsi
bility
Year 1 Year 2
Ba Bh Pa No Ba Bh Pa No
Primary focus:
1. Access to
quality
HYV seeds
Organize linkage workshop between rice
producer, BADC dealer, company for getting
HYV seed
24 4 5 4 4 3 4
Organize training for rice farmer on
cultivation techniques of HYV and Hybrid
rice (C:B ratio analysis) and seed storage
20 4 3 4 3 3 3
Preseason planning meeting 20 3 3 4 4 3 3
Promote demonstration on performance of
HYV rice followed by FFD
12 3 3 3 1 1 1
8. Activity Budget:
Activity Cost/b
atch
Part/
batch
Y1 (Jan- Dec 2011) Y2 (Jan-Dec 2012) Total
batch
Total cost
batch T. part T. cost batch T. part T. cost
Marketing training 23,000 20 12 240 276,000 8 160 184,000 20 460,000
Linkage workshop 4,575 25 12 300 54,900 12 300 54,900 24 109,800
Demonstration & FFD 2,500 100 6 600 15,000 6 600 15,000 12 30,000
Preseason planning
meeting
500 30 10 300 5,000 10 300 5,000 20 10,000
Promotional activities 20,000 5 100,000 5 100,000 10 200,000
Impact study 25,000 1 25,000 1 25,000 2 50,000
475,900 383,900 859,800
9. Monitoring Indicators:
• # of farmers directly involved with project activities
• Area under improved cultivation
• Increase productivity
• Name of the improve/new technology and # of participants using those technologies
• Enter in to the new markets
• Reduced cost (production, postharvest losses, carrying cost etc)
• Increase product selling prices
• Increase income