1. Market framework for Soyabean (Draft copy)
Soyabean Sector Strategy (vision, purpose, strategy,
interventions, target, outputs):
1. Vision, purpose, strategy and outcomes
Vision:
Reduce poverty and improve income & livelihood to produced case crop of Soyabena (both women
and men), traders, landless and women heads of households of the southern coastal chars region.
Purpose:
• Improving market facilities and the terms of access for rural men and women to markets
• Increasing the income for ultra poor and women during project period and increasing local
value addition
Considering strategies for implementation:
1. Interventions will focus mainly on high value market opportunities for small char producers
and on build market and economic opportunities, which benefit the entire community
2. Focus on selected interventions which results greater impact
3. Implement interventions in the southern coastal chars region following the PRISM approach
of IDE-Bangladesh.
Expected outcomes:
1. Increase income of 80% of target households (direct and indirect) by 10-15% by improving
access to proper technologies/services/management in the Southern coastal region

2. 2. A total of 90 service providers will improve their capacity by public and/or private companies
and provide better service to the clients in tomato market
3. Cultivating land increase for better employment and gender opportunity of Soyabean
production.
2. Implementation strategy (Constraints, intervention area and interventions)
Constraint-1: Inadequate of quality seed in rural area market
Intervention Area-1 Interventions
1. Improve supply system of quality
tomato seed at the farmers’ level in
remote area.
1.1 Availability of the quality seeds at the rural producers
level
Constraint-2: Lack of Inoculums fertilizer facilities
Intervention Area-2 Interventions
2. Improve access and promote the
low cost Fertilizer(Inoculums) in the
Soyabean production areas.
2.1 Introduce and promote low cost fertilizer (Inoculums)
by Input retailer, DAE and BARI.
Constraint-3: Inadequate communication between producers and output market actors (Traders,
Faria, Bepari, Paikar and processing company)
Intervention Area-2 Interventions
3. Improve linkages 3.1 Create linkages between producers and output market
actors.
3. Potential Partners and primary activities
Intervention area Interventions Primary activities
1. Improve supply
system of quality tomato
seed at the farmers’
1. Availability of the quality
seeds at the producers
level
• Conduct awareness and advocacy campaign
regarding the benefits of quality seeds
• Creates linkage between quality seed dealers,

3. Intervention area Interventions Primary activities
level in remote area. BADC,BARI and Soyabean growing farmers
• Organize linkage workshop for farmer on quality
seed, pesticide and fertilizer
• Set demo on high yielding variety by
/BADC/BARI and DAE.
2. Improve access and
promote the low cost
Fertilizer (Inoculums) in
the Soyabean
production areas.
2. Introduce and promote
low cost fertilizer
(Inoculums) by Input
retailer, DAE and BARI.
• Identify potential Dealer, Input retailer to agree
purchase Inoculums from BINA, Maymenshingh.
• Arrange meeting /workshop to improve linkage
among importer, dealer, BARI, DAE with local
traders to ensure supply and promote of low
cost fertilizers(Inoculums)
• Facilitate Input retailer/dealer/BARI/ DAE to
arrange demonstration used by Inoculums.
• Conduct independent study and arrange
workshop to share the findings among relevant
stakeholders and continue required follow up
3. Improve linkages 3. Create linkages
between producers and
output market actors
• Organize farmer-buyer linkage workshop
• Market price information collection and
dissemination among the MMC, Soyabean
producer and local trader.