The green supply chain revolution is a attempt to attain equilibrium of the demand and supply of Indian vegetable market , which will help indian government to have a control over vegetables price. The model can be implemented with coordination of different govt. agencies which will ultimately helpful for producer to end user i.e. from farmer to consumer by having product at government prefixed daily price which eliminate the interference of middle man from the entire supply chain .

1. By
Nayan Kamal Sinha
M.A( Eco),Dip in Rural Mgt, Dip in
Logistics, Dip in Transport Economics
Mgt
Phone: 9434016923, 9735515005

2. The green supply chain revolution is a attempt to
attain equilibrium of the demand and supply of
Indian vegetable market , which will help indian
government to have a control over vegetables
price. The model can be implemented with
coordination of different govt. agencies which will
ultimately helpful for producer to end user i.e.
from farmer to consumer by having product at
government prefixed daily price which eliminate
the interference of middle man from the entire
supply chain .

3. Contents.
• Objective
• Green Supply Chain Flow chart
• Involvement of different departments
• Selection of area
• Method of Purchase
• Purchase price fixation
• Introducing of Green Card
• Mode of transportation
• Lead time
• Introducing of Green train /Green Van
• Collection Mechanism
• Packaging
• Moving warehousing ( inventory, placement, loading and unloading.etc)
• Green Mother warehouse
• Distribution pattern and methodology,
• Reverse logistics
• E-networking and use of ERP
• Objective
• Green Supply Chain Flow chart
• Involvement of different departments
• Selection of area
• Method of Purchase
• Purchase price fixation
• Introducing of Green Card
• Mode of transportation
• Lead time
• Introducing of Green train /Green Van
• Collection Mechanism
• Packaging
• Moving warehousing ( inventory, placement, loading and unloading.etc)
• Green Mother warehouse
• Distribution pattern and methodology,
• Reverse logistics
• E-networking and use of ERP

4. Objective
• Minimization of price differentiation of vegetable
at different location.
• Elimination of middle man from Indian vegetable
supply chain.
• Control over vegetable inflation.
• Generating of new area of employment.
• Reduction of wastage at surplus producing area.
• Improvement of the National Economic Growth.
• Optimum Utilization of Bank A/c under the
scheme of PRADHAN MANTRI JAN DHAN YOJNA.

5. Green Supply Chain Flow chartGreen Supply Chain Flow chart
The Name of Pilot Project-“ KHET SE RASOI TAK”
• Farmer > Green Van > Packing>green
wagon > End station>Mother green Warehouse >
Green Shop or direct door delivery to end
customer.
• Loading and unloading included

6. Involvement of different departmentsInvolvement of different departments
Direct involvement
• Indian Railway
• District/ Block/ Rural administration( State Gov.)
• Block/ District agriculture office.
• Green WAREHOUSE dept. ( New department
working under Ministry of agriculture and
Railway)
• Department of horticulture may be merge in this
new department.

7. Involvement of different departmentsInvolvement of different departments
Indirect involvement
• Nationalized Bank.
• Local administration
• Local Panchayat

8. Selection of area
• Area of purchase should be finalized by
District agriculture/ horticulture office and
also research and analysis method ( may be
utilized of 3rd
specialized party).
• Important factors - Population, road/ rail
connectivity, distance of nearest market,
Horticulture productivity qty and quality wise,
Previous 3 years output,

9. Method of PurchaseMethod of Purchase
• Purchase from farmer of selected village through
Green Van.
• The Collection time will be 6 am to 10 am every
day.
• Green van should have one weighing machine
connected with token provider automatic small
machine.
• Green Vegetable quality as per green rules
( Approved by gov.)
• Purchase Process – at the time of purchasing of
green vegetables.

10. • Report to farmer’s farm or selected area >
provide the purchase price list>Check the
quality ( As per guide line) and freshness ( Not
more than 6 Hrs) > Weighing and take farmer
green card and swipe the card on token
provider automatic machine> Printout of
token handed over to farmers> Farmers will
get money within 24Hrs through linked
registered bank a/c.
Method of PurchaseMethod of Purchase

11. Purchase price fixationPurchase price fixation
• Price fixation by Local bodies Block development
officer/ co/ Panchayet Head , final rate should be
approval by DM.
• Vegetable price will be reviewed twice of the week.
• The recent purchase price list circulated by Green van
and copy to be pasted village panchayat office, primary
school, village post office and one copy also pasted at
the village chawk
• Try to advertise price list micro level due to possibility
of price hidings .
• Through SMS to registered mobile green card holder.

12. • Fixation by Horticulture dept and Agriculture
department with the help of 3rd
party agencies.
• Green employee should be aware regarding
quality of different vegetable through proper
training.
• Green office circulated one and clear standard
rule and regulation regarding quality .
Purchase Quality StandardizationPurchase Quality Standardization

13. Elimination of middle manElimination of middle man
• Farmers will get right price of his vegetable
without any intermediate deduction ( DALAL
COMMISSION) through our bank A/c in 24
Hrs after transaction.
• No cash transaction allowed
• This is the best utilization of opened bank A/c
under the scheme of PRADHAN MANTRI JAN
DHAN YOJNA.

14. Mode of transportation
• Primary Transportation – farmer to Rly station
through Green Van(Green Van should be on
contract basis rate per kilometer)
• Secondary Transportation – Rly station to
metro city Green Warehouse through Train
and Van
• Tertiary Transportation – Mother warehouse
to Customer( Door Delivery) – Through Van

15. Lead time
• Total lead time will be count from collection of
vegetable from farmers to receiving time at
mother warehouse .
• Lead time must be less than 24 Hrs of vegetable
decay time.
• The decay time lead to freshness of vegetable
and it depends upon the types of vegetable.
• For analysis of decay time of different vegetable
with the help of horticulture and supply chain
specialist and accordingly circulated.

16. Introducing of Green Wagon /Green
Van
Introducing of Green Wagon /Green
Van
• Introduction of Green Wagon ( A/c) attached with
train.
• Wagon should attached with train.( No. of Wagon
depends upon market)
• The decision of attachment of wagon with the train
will be decided by only department of Rly and
agriculture or Strategic planner of the project.
• Green wagon shape and size as per standard and
maximum carrying capacity and inner interior should
be support vegetable warehouse system .
• The color of wagon and Van should be Green.

17. Introducing of Green CardIntroducing of Green Card
• Every farmers will get one “GREEN CARD” containing unique
identification no and also connected with bank A/c(As per
requirement statement of green card will be provided by officials)
• Registration of green card required from the first time transaction.
Farmers should fill the “ Application form for green card
registration” with appropriate documents eg, Bank account details,
Aadhar card/ Election Card, Ration cads, mobile no etc.
• SMS alert service will be provide of every green card holder and
nominal charge on the Yearly basis.
• At the time of registration green officer should along with all facility
of documentation , they can use tab ( Use the bank account
opening in 5 minutes like process).
• For first time pilot project - Green volunteers will registered” Green
Card” without any purchases transaction, after proper
advertisement/announcement by Govt. of India .

18. PackagingPackaging
• The durability of the vegetable depends upon
the packaging quality.
• All the packaging process will be on contract
and rate including unloading from Green van
and loading to Green wagon within the fixed
time frame. The rates and packaging material
out to be depends as per types of vegetable.

19. Green Mother warehouse…..Green Mother warehouse…..
• Introducing the new concept fully air-
condition “ Green warehouse” in every
metropolitan city .
• The establishment and area(sq.ft.) of green
warehouse should be based on research and
analysis method by 3rd
party specialized
agencies.

20. Moving warehousingMoving warehousing
• At the time of departure from origin station ,
if Space available then intermediately station
can be utilize this space .
• Through ERP all intermediately Rly station are
able to visible Green Wagons inventory ,
accordingly they make plan for optimum
utilization.

21. Distribution pattern and methodologyDistribution pattern and methodology
• Establishment of fully air conditioned Green Warehouse .
• Distribution of Veg. to direct end customers by Gov. Green
shop, Door delivery service( Utilization of Green Van) and
Govt . approved agencies.
• E- selling ( door delivery)- One day advance purchase For
next day door delivery on line booking will be closed at
1900 Hrs on previous day.
• Door delivery time - Every Morning 6 am to 10 am and
evening 4pm to 9 pm
• Shop time – 6am to 10 pm ( 1pm to 3pm closed)
• Launching of Gov . Green website for purchasing of fresh
vegetable and developed the “Green Mobile Apps”.

22. Sale price fixationSale price fixation
• Vegetable price revision oncein twice day at 2nd
day 10.30pm and same to updated in green
website accordingly system will be captured.
• For Green shop through green van new price list
circulated .
• These are following factor for price fixation e. g..
Fixed and variable cost, previous year same week
price, Minimum price differentiation of vegetable
at different nearest location, Govt. policy,
Political situation, etc……….

23. Reverse logisticsReverse logistics
• This is for Railway transportation – The green
office/ department will arrange the inter state
and inter city movement of vegetable from
one place to another place by strategic
networking of route to utilize the space and
on time movement of vegetable to minimize
decay time.

24. E-networking and use of (Enterprise
resource planning)
E-networking and use of (Enterprise
resource planning)
• Inventory should be Centralized connected
with mother warehouse.
• Purchase , Inventory, warehouse, Shipping and
Distribution in one system.
• The inventory control system should be rely
upon barcodes and radio-frequency
identification tags to provide automatic
identification of inventory object

25. Contd..Contd..
• The inventory management should be inventory label
follows with QR code.
• Use of smartphones to keep track of inventory count and
movement.
• System should be useful especially in field service operation,
employee needs to record inventory transaction or look up
inventory stock in the field.
• Document automation can be designed to assist in the
creation of electronic documents. Major concern is taken for
e-commerce, Internet/Online order , Bulk order window.
ERP,WMS,TMS, Legacy middleware are the most useful
software packages can be used to produce electronic
documentation.

26. T