Ten Lessons Learned from Launching a Crowdfunding Campaign
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Shefali Billon, Director, Marketing & Communications Bizworld.org Twitter Handle: @ShefaliBB
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Ten Lessons Learned from Launching a Crowdfunding Campaign
- 1. 10 Lessons Learned from Launching a Crowdfunding Campaign Shefali B. Billon Marketing and Communications Director BizWorld.org
- 2. What is Crowdfunding? Crowdfunding for social causes is quickly gaining in popularity. These sites are redefining how NGOs, non-profits, and student organizations raise money for events and charitable causes - Salvador Briggman, crowdcrux.com
- 3. Why Run a Crowdfunding Campaign? • Engage current supporters with reward tiers • Attract new donors for your cause • Raise public awareness and attention of your brand • Attract corporate sponsors • Market-test project ideas • Hot topic and getting a lot of media attention!
- 4. Lesson #1 • Be clear on your goals for crowdfunding Match your campaign length to your fundraising goal • Try to raise at least ½ of your funds from your supporters ahead of time
- 5. Lesson #2 Research crowdfunding sites that fit your organization Use sites like crowdcrux.com, nolo.com, forbes.com/sites
- 7. Lesson #3 Match your campaign to your target audience – Crowdfunding is popular among Gen X and Gen Y
- 8. Lesson #4 Create a communications project plan that manages all the moving parts
- 9. Lesson #4
- 10. Lesson #5 • Be succinct in your key messages – Use video and invest – no longer than 2 minutes – Use a combination of graphical styles • Create compelling copy – Utilize any keywords in your text – State your goal upfront – Use a specific hashtag for this campaign to measure results
- 13. Lesson #6 • Create a tactical communications plan one week out – Have a few key supporters “pre-seed” your campaign – 3 days out – send our “teaser” emails and social media tweets and posts on what’s about to happen – 2 days out – use a combination of email, phone calls, social media tweets and blog posts – 1 day out – send last day emails
- 14. Lesson #7 • Engage your ambassadors early – Provide them with social media tweets and posts ahead of time – Ask them to help spread the word
- 15. Lesson #8 • Engage in incentives as rewards for donations – Match your incentives to the audience – Make sure you have the capacity to provide the incentives
- 16. Lesson #9 • Be sure to thank all your supporters and share your results! - Newsletters - Blog posts - Emails - Website
- 17. Lesson #10 • Run a lessons learned to find out what worked and did not
- 18. Questions?
- 19. CONTACT US: www.bizworld.org 1-888-424-9543 311 California Street, Suite 750, San Francisco, CA 94104 FOLLOW US: facebook.com/bizworldorg twitter.com/bizworldorg
Editor's Notes
- Comment on size of organization Work styles for ex. There are sites for more creative types, international funding possibilities,
- Comment on size of organization Work styles for ex. There are sites for more creative types, international funding possibilities,
- -are you planning to create a video? They are very compelling What are your marketing and donation strategy ideas? How will you engage social media?
- -are you planning to create a video? They are very compelling What are your marketing and donation strategy ideas? How will you engage social media?
- -are you planning to create a video? They are very compelling What are your marketing and donation strategy ideas? How will you engage social media?
- Invest in strong video production
- Invest in strong video production
- Invest in strong video production
- - Donor ambassadors, supporters, volunteers, etc.