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10 Skills of the
PR Pro of Tomorrow
Arik C. Hanson
ACH Communications
arikhanson.com
Format





Skill
Example
Tip
Resource
Skill #1: Advertising
Copywriting
Tip: Brevity. Powerful visuals.
CTA.
Skill #2: Video Editing
Tip: Learn iMovie (take a class at the Apple
store or teach yourself)
Skill #3: Mobile
Tip: Always keep the customer experience in
mind
Skill #4: Content curation
Tools:
• Storify
• PearlTrees
• Pinterest
• Delicious
• Paper.li
• Diigo
Tip: Value/relevance>brand
Skill #5: Analytics
Other tools:
• Facebook Insights
• Tweetreach
• Crimson Hexagon
• Social Mention
Tip: Focus on the analysis,
not the numbers
Skill #6: Optimizing for search
Tip: Optimize for usefulness,
not keywords
Skill #7: Speed to information
Other tools:
• Instapaper
• Pocket
• Cadmus
Skill #8: Programming
Tip: Don’t be a professor—be a translator
Skill #9: Art directing
Tip: Creative visuals win
Tools:
• Instagram
• PicMonkey
• Pinstamatic
Skill #10: Blogger Outreach
Skills
Other tools:
• Blogdash
• Grouphigh
• Alltop
Tip: Research, personalize and set
expectations
10 skills:
• Copywriting
• Video editing
• Mobile
• Content curation
• Analytics
• Optimization
• Programming
• Speed to information
• Art directing
• Blogger outreach
Questions?
arikhanson.com
@arikhanson

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10 Skills of the PR Pro of Tomorrow

Editor's Notes

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