Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
10 Skills of the
PR Pro of Tomorrow
Arik C. Hanson
ACH Communications
arikhanson.com
Format





Skill
Example
Tip
Resource
Skill #1: Advertising
Copywriting
Tip: Brevity. Powerful visuals.
CTA.
Skill #2: Video Editing
Tip: Learn iMovie (take a class at the Apple
store or teach yourself)
Skill #3: Mobile
Tip: Always keep the customer experience in
mind
Skill #4: Content curation
Tools:
• Storify
• PearlTrees
• Pinterest
• Delicious
• Paper.li
• Diigo
Tip: Value/relevance>brand
Skill #5: Analytics
Other tools:
• Facebook Insights
• Tweetreach
• Crimson Hexagon
• Social Mention
Tip: Focus on the analysis,
not the numbers
Skill #6: Optimizing for search
Tip: Optimize for usefulness,
not keywords
Skill #7: Speed to information
Other tools:
• Instapaper
• Pocket
• Cadmus
Skill #8: Programming
Tip: Don’t be a professor—be a translator
Skill #9: Art directing
Tip: Creative visuals win
Tools:
• Instagram
• PicMonkey
• Pinstamatic
Skill #10: Blogger Outreach
Skills
Other tools:
• Blogdash
• Grouphigh
• Alltop
Tip: Research, personalize and set
expectations
10 skills:
• Copywriting
• Video editing
• Mobile
• Content curation
• Analytics
• Optimization
• Programming
• Speed to i...
Questions?
arikhanson.com
@arikhanson
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
Upcoming SlideShare
Loading in …5
×

10 Skills of the PR Pro of Tomorrow

3,298 views

Published on

In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.

Published in: Business
  • My friend sent me a link to to tis site. This awesome company. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! I do no use writing service very often, only when I really have problems. But this one, I like best of all. The team of writers operates very quickly. It's called ⇒ www.WritePaper.info ⇐ Hope this helps!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

10 Skills of the PR Pro of Tomorrow

  1. 1. 10 Skills of the PR Pro of Tomorrow Arik C. Hanson ACH Communications arikhanson.com
  2. 2. Format     Skill Example Tip Resource
  3. 3. Skill #1: Advertising Copywriting
  4. 4. Tip: Brevity. Powerful visuals. CTA.
  5. 5. Skill #2: Video Editing
  6. 6. Tip: Learn iMovie (take a class at the Apple store or teach yourself)
  7. 7. Skill #3: Mobile
  8. 8. Tip: Always keep the customer experience in mind
  9. 9. Skill #4: Content curation
  10. 10. Tools: • Storify • PearlTrees • Pinterest • Delicious • Paper.li • Diigo
  11. 11. Tip: Value/relevance>brand
  12. 12. Skill #5: Analytics
  13. 13. Other tools: • Facebook Insights • Tweetreach • Crimson Hexagon • Social Mention
  14. 14. Tip: Focus on the analysis, not the numbers
  15. 15. Skill #6: Optimizing for search
  16. 16. Tip: Optimize for usefulness, not keywords
  17. 17. Skill #7: Speed to information
  18. 18. Other tools: • Instapaper • Pocket • Cadmus
  19. 19. Skill #8: Programming
  20. 20. Tip: Don’t be a professor—be a translator
  21. 21. Skill #9: Art directing
  22. 22. Tip: Creative visuals win
  23. 23. Tools: • Instagram • PicMonkey • Pinstamatic
  24. 24. Skill #10: Blogger Outreach Skills
  25. 25. Other tools: • Blogdash • Grouphigh • Alltop
  26. 26. Tip: Research, personalize and set expectations
  27. 27. 10 skills: • Copywriting • Video editing • Mobile • Content curation • Analytics • Optimization • Programming • Speed to information • Art directing • Blogger outreach
  28. 28. Questions? arikhanson.com @arikhanson

×