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Bus 620 week 2 assignment industry forecasting
1. BUS 620 Week 2 Assignment Industry Forecasting
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forecasting
Week 2 Assignment
Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare,
PC or Telecommunications). Using the PESTEL analysis from the readings, discuss
and analyze the factors that may impact the industry and the successful
marketing of a company’s product, for example Ford Motor Company over the next
five years. Which factors are perceived to be the biggest weaknesses of the
industry? Which factors play to the industry’s strengths? What are some
opportunities for growth that could be capitalized upon over the next five
years?
Develop a three to four-page paper in the correct APA writing style. Include a
minimum of 2-4 resources; 1 resource must be peer reviewed.