The document provides instructions for BUS 499 Week 10 Assignment 5 - Capstone. Students are asked to: 1) Research a publicly traded company and analyze how its mission, vision, and stakeholders impact its success. 2) Evaluate the five competitive forces affecting the company and create a SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. 3) Recommend a strategy for the company to leverage its strengths and opportunities while minimizing weaknesses and threats, and outline a communications plan to share the strategy with stakeholders.

1. BUS 499 Week 10 Assignment 5
– Capstone
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BUS 499 Week 10 Assignment5 – Capstone
Select a publiclytraded corporation for which you would like to work or are currently working.
Research the corporation on its own Website,the public filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml),in the University’s online databases,and any other sources you can find.
The annual reportwill often provide insights thatcan help address some of these questions.
Write eight to ten (8-10) Pages paper in which you:
1. Determine the impactof the company’s mission,vision,and primarystakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impactthe company.
3. Create a SWOT analysis for the companyto determine its major strengths,weaknesses,opportunities,and
threats.
4. Based on the SWOT analysis,outline a strategy for the companyto capitalize on its strengths and opportunities,
and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm mayuse to maximize its competitiveness and
profitability.
6. Outline a communications plan the companycould use to make the strategies you recommend above known to al l
stakeholders.
7. Select two (2) corporate governance mechanisms used bythis corporation and evaluate how effective they are at
controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make atleastone (1) recommendation for
improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impactthese
efforts (or lack thereof) have on the company’s bottom line.Provide specific examples to supportyour resp onse.
10. Use at leastseven (7) quality references.Note:Wikipedia and other Websites do notquality as academic
resources.