This document outlines an assignment for a capstone course that requires analyzing a publicly traded company. The assignment asks students to: 1) Analyze how the company's mission, vision, stakeholders, and external environment impact its success and competitiveness. 2) Create a SWOT analysis and recommend strategies based on strengths, weaknesses, opportunities, and threats. 3) Outline communications and governance strategies to implement the recommendations. 4) Evaluate leadership, ethics, and ways to improve competitiveness and profitability. The assignment must be 8-10 pages and use at least 5 academic references.

1. BUS 499 Week 10 Assignment 5 – Strayer NEW
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Assignment 5: Capstone
Due Week 10 and worth 400 points
Select a publicly traded corporation for which you would like to work or are currently
working.
Research the corporation on its own Website, the public filings on the Securities and
Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the
University's online databases, and any other sources you can find. The annual report will
often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
1. Determine the impact of the company’s mission, vision, and primary stakeholders on
its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses,
opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its
strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you
recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate
how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one
(1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and

2. determine the impact these efforts (or lack thereof) have on the company’s bottom
line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia and other Websites do
not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; references must follow APA or school-specific
format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required page length. The
specific course learning outcomes associated with this assignment are:
Determine ways in which the vision, mission, and stakeholders of a
firm impact that firm’s overall success.
Identify how the six segments of the general environment affect an
industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that
impact the firm.
Analyze the internal environment of a company for strengths
and weaknesses that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Assess the ethical implications related to strategic decisions.
Predict ways in which corporate governance will affect strategic
decisions.
Assess the relationship between strategy and organizational
structure.
Use technology and information resources to research issues in
business administration.
Write clearly and concisely about business administration using
proper writing mechanics.