This document provides instructions for a week 2 assignment on industry forecasting. Students are asked to choose an industry, analyze factors that may impact it over the next 5 years using PESTEL analysis, and discuss perceived weaknesses, strengths, opportunities for growth. They must write a 3-4 page paper in APA style, citing a minimum of 2 peer-reviewed resources, analyzing how factors may influence the successful marketing of a company like Ford over the next 5 years.

1. BUS 620 Week 2 Assignment Industry Forecasting
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forecasting
Week 2 Assignment
Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare,
PC or Telecommunications). Using the PESTEL analysis from the readings, discuss
and analyze the factors that may impact the industry and the successful
marketing of a company’s product, for example Ford Motor Company over the next
five years. Which factors are perceived to be the biggest weaknesses of the
industry? Which factors play to the industry’s strengths? What are some
opportunities for growth that could be capitalized upon over the next five
years?
Develop a three to four-page paper in the correct APA writing style. Include a
minimum of 2-4 resources; 1 resource must be peer reviewed.