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OS Accelerate London - 09/16/15


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Presentations from our osAccelerate event in London UK by Mark Brincat, CTO of The Economist and Steve Tanner, Systems Analyst at the World Trade Organisation.

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OS Accelerate London - 09/16/15

  1. 1. World Trade Organization Steve Tanner - IT Systems Analyst
  2. 2. Drupal in an International Organization. Too good to be true? Spoiler: no
  3. 3. Based in Geneva, Switzerland World Trade Organization
  4. 4. Approximately 700 employees 161 Member Countries World Trade Organization
  5. 5. What Do We Do? Trade Negotiations Implementation and Monitoring
  6. 6. Dispute Settlement Building Trade Capacity What Do We Do?
  7. 7. How did Drupal arrive?
  8. 8. Why?... Seemed secure. ‘Free’. Widely used. Urgent need to move. Why not?...
  9. 9. Drupal is a free and open-source content-management framework written in PHP and distributed under the GNU General Public License (Wikipedia).
  10. 10. “It’s OK for teenagers in their bedrooms - but not for serious projects.”
  11. 11. Credibility Issue?
  12. 12. Seems not...
  13. 13. 4 weeks later...
  14. 14. Our Drupal Sites Standards and Trade Development Facility (STDF)
  15. 15. STDF Seeks to improve sanitary capacity in developing countries which in turn supports sustainable economic growth, poverty reduction, food security and environmental protection.
  16. 16. STDF Challenge: We needed to integrate a large document library allowing in-document / faceted searching.
  17. 17. Apache Solr with Drupal Solr Module Solution...
  18. 18. Our Drupal Sites Enhanced Integrated Framework (EIF)
  19. 19. EIF Supports LDCs to be more active players in the global trading system by helping them tackle supply-side constraints to trade and develop sustainable export growth
  20. 20. Challenge: We needed a section of the site restricted to certain login based roles EIF
  21. 21. Drupal Roles and Permissions Solution...
  22. 22. Trade Facilitation Agreement Facility (TFAF) Our Drupal Sites
  23. 23. TFAF Facility to help LDCs implement Trade Facilitation Agreement: ‘Removing red tape’ across customs borders.
  24. 24. Challenge: After TF agreement was reached we were asked to develop a website rapidly as a public resource. Needed to be trilingual:: English, French and Spanish. TFAF
  25. 25. Internationalization modules & organizational learning Solutions...
  26. 26. Cultural Adjustments
  27. 27. No Throat To Choke..
  28. 28. The Power of Community Drupal is open source software maintained and developed by a community of over 1,000,000 users and developers. 31778 free modules (source:
  29. 29. Drupal 8 core has over 2700 contributors. source: drupal-8 The Power of Community
  30. 30. DrupalCon
  31. 31. Useful Things We’ve Learned Champions / supportive management essential Be willing to experiment - it’s free after all! Modular nature has allowed increasingly rapid and accurate project management.
  32. 32. New ways and a new language. Git repos Tar ball Chaos suite Blocks vs Panels
  33. 33. Useful Things We’ve Learned Auditability. Important when we implemented a link to Active Directory. Victims of our own success.
  34. 34. Useful Things We’ve Learned The world is changing (has already changed?) We work with developers who know nothing else.
  35. 35. Thanks! Any questions?
  36. 36. Latest Open Technology Projects Digital Transformation
  37. 37. • A brief look at the Economist. • How is the Economist changing to enable digital transformation ? • What part do Open Source Technologies play in this enablement ? What we will cover
  38. 38. • Smart – Our readers turn to The Economist to make sense of the forces that shape our future. • Trusted –The Economist is relied upon as a filter of world affairs. • Bold – Founded to defend free trade, The Economist is not afraid to advocate for positive change. • Global – The only publication with a dedicated section covering every region in the world, every week. • Well-written – Readers value The Economist’s distinct style of intelligence and wit What Sets the economist apart?
  39. 39. We are the antidote for information overload: We distil news into a ‘finish-able’ package. The Economist Newsletter The Economist App Global Business Review The Economist Espresso Two editorially- curated newsletters every week. They highlight the best of print and online. Weekly international news and business publication, offering clear reporting, commentary and analysis. Starts with 10 articles a month followed by a singular daily news analysis read – a known investment of time. The lean-back, immersive experience of print. It offers audio recording and digital enhancements. On Demand access to views, insights, blogs and events. A morning briefing that tells you what’s on the global agenda in the coming day.
  40. 40. • In 2010 we migrated our website to Drupal 6 and enabled a platform to deliver all our content, comments and interactive. • In 2014 we enabled our first daily offering called Espresso powered by Drupal 7 for its content and a native offering on iOS and Android. • In 2014 we delivered The World In using a combination of Drupal 7 and the Pug Pig framework to deliver our experience. • In 2015 we delivered Intelligent Life using again a combination of Drupal 7 and the Pug Pig framework • In 2015 we delivered our first multi-lingual offering. Global Business Review delivering content in Chinese and English powered by Drupal 7. We are no stranger to Open Source Technologies…
  41. 41. • Inflexible and slow to change resulting in a reduced ability to grow our reach. • Data in siloes providing missed opportunities in targeting our audience and getting understanding of our customer • Aging landscape making it difficult to get resources on the ground to effect change • A lot of re-work making development and product delivery slow • Tightly coupled resulting in complex deployment reducing the ability to introduce new features. Now we face some challenges towards digital transformation ?
  42. 42. We focused on our culture…
  43. 43. We embraced the following strategy Be Cloud First Buy Commodity and Build Innovation Cross Functional and Product Centric Agile Mindset Value and Data Driven
  44. 44. • We embraced the Cloud, transitioned our core website to AWS and are actively building our new digital platforms with Cloud First in mind • We have focused our development efforts in areas that enable innovation and looking at SasS to enable commodity driven requirements • We focus on iterating, testing and learning. We look at experimenting, building MVEs and MVPs and use data to drive our decisions and evolution. • We transformed our teams into cross functional teams lead through in house product development. We transformed our culture Be Cloud First Buy Commodity and Build Innovation Cross Functional and Product Centric Agile Mindset Value and Data Driven
  45. 45. We started our journey….
  46. 46. Sales Introduce Grow Mature Decline Withdraw We became Product Centric and Iterative Experiment Iterate MVP
  47. 47. • The Economist Online includes a range of content and interactive features. • But this is not the only content platform…. • World In • Intelligent Life • Espresso • Print Publication • Debates…. Our Current Content Platform
  48. 48. Better Global UX Faster Load Times Search Engine Indexability Free Progressive Enhancements Easier Code Maintenance What are we trying to achieve ? • More people reading more articles • Leading to more subscription conversions • Increased advertising inventory • Plus a better content system on which to build new products
  49. 49. • Our first experiment in Node, React and Isomorphic JS • An average page load of 1.5 seconds down from 7 seconds to see content above the fold. • 46 page requests on the first load, an average of 8 on subsequent requests, down from over 350 requests • A nearly seamless experience when browsing the site We became Component based
  50. 50. • Small autonomous services that work together, can be scaled and released independently with different teams potentially using different languages across different locations. We Introduced Microservices Autonomous Modelled around the business domain Small, does one thing, and does it well Owning build and deployment Integrates via well-known interfaces
  51. 51. We embraced GOLang Performant •Go should be able to maintain connections with thousands of users from a single instance, without exhausting available memory. Non Blocking •The Go runtime ensures that any one goroutine isn't blocking the others. Code is written in a synchronous style while being fully non- blocking. There is no need for callbacks, so there is no "callback hell." Scalable •Go has one straightforward model. It multiplexes onto OS threads (like Erlang), and stacks grow as needed. Concurrency •Atomic Channels to reinforce that you should share memory by communicating, instead of communicating by sharing memory. GO makes it very easy to implement concurrent, scalable solutions without race- conditions Compilation •JVM-based languages are saddled with slow startup times. This doesn't just affect auto-scaling and server restarts. It can also be crippling in development. •Go applications compile quickly and launch immediately.
  52. 52. From Idea to Production • Automate as much as possible • Rapid feedback loop • Version everything • Introduced tooling to support speed. We Embraced CI and CD Version Control Start with API Build ImageProvision Execute • Team • JIRA and Confluence • Slack for Team Communication • Tools our Build Pipeline • We use GIT for source and configuration • Jenkins to support CI • GOCD for CD • RPM for GO binaries • NPM for Node binaries • Packer for Image Creation • Consul for Service Discovery • Salt for Configuration Management
  53. 53. Product 1 C D A B Product .. n C E A B Externals Blog Comments ImagesPrint Micro Services API Content Repository REST/JSON PHP/Drupal Front End Experience CCI Other Our Content Platform Transformed
  54. 54. What are we trying to achieve ? • We can start testing our new experience by bringing the platform to a subset of our consumers enabling us to test, learn, adapt and improve our experience. • We are able to deliver content to different content aggregators and mobile applications increasing our reach. • We are able to build products using these components and focus only on building what we need different for the product. Speed to Market is increased • We will have a continuous delivery mechanism to deliver our platforms enabling us to release more often and get value earlier.
  55. 55. But we are not stopping there…
  56. 56. We are transforming our customer platform. • Current subscription management tool is not flexible for digital subscription management • Current marketing and eCommerce tool is not flexible and costly to add new features (time and money) • Current access control platform outdated, near impossible to maintain, unpredictable, data unreliable • Tough integration with other systems / apps
  57. 57. Call Customer Care Compare Offers Talk to Friends Review offers Interact with Banner Ads & search Evaluates Offers Evaluate Evaluates choices, products, prices, offers and discounts Clicks & reviews Hits Reg Wall Registers Hits Paywall Decides to Interact Past Experiences Continue exploring articles OFFLINE Place order with Call Center Get Confirmation Email Adjust, Upgrade, Manage - Call Self Service Account Share experience Interact Decides to buy or try Content & newsletters Personalization & relevance Buys Purchase and gets access ONLINE Buy Get access Activate & Get access Engage Use and Share Experience Decides to BuyShould I renew ? Get Confirmation Email Consume Looked at the Customer Experience
  58. 58. What are we looking to achieve ? • Improve the digital customer journey • Deliver cross platform integration of customer, their products, marketing pages, eCommerce, data analytics • Accurate master data which we own • Reduce cost of digital subscription management • Improve marketing opportunities
  59. 59. A Best of Breed Approach Login BI Customer Hub Fulfillment Tagging Omniture tracking Content consumption DMP Circulation & Activation Data Warehouse Media Data Warehouse Finance GL feed BillingMarketing CMS A&E Email Mulesoft powering our cloud service bus enabling process orchestration and integration Salesforce becoming our central hub for customer data putting the customer at the heart of our platform. EZPublish enabling our Marketing Offers and Online Acquisition Journey. Gluu providing our Identity and Access Management. Zuora enabling subscription and recurring billing.
  60. 60. What will the platform give us • More choice for subscription types • Seamless cross-platform device access • Accurate access control • Wider payment options • Deeper self-service capability • Improved Product Portfolio capability • Rapid landing page / offer template setup • Synchronize rather than reconcile data • And much more…
  61. 61. • We have transformed our culture and strategy to enable digital transformation. • We enabled continuous integration so we can iterate, adapt, test and learn • We embraced a best of breed approach to our technology landscape focusing on buying commodity and building innovation • We continue to embrace Open Technology where appropriate to enable our digital capability. In Conclusion