1. THE SEVEN CHARACTERISTICS OF
EXCEPTIONAL P-R-E-S-E-N-Ters
CHARLES COTTER
NETWORKING AND DEVELOPMENT EVENT
KWALATA LODGE
4 OCTOBER 2014
https://www.linkedin.com/pulse/seven-habits-highly-effective-presenters-
charles-cotter?trk=prof-post
2. DEFINITION OF “PRESENT”
• Gift (noun)
• Tense of Time (in the moment)
• Delivery (verb)
• Present-able (adjective)
3. REALITIES OF BEING A TRAINER
• All trainers share a learning motive.
• All fundamental definitions of learning include, “….change in
behaviour.”
• Trainers operate/trade in the following asset-based currency:
Knowledge (brokers)
Business Intelligence
Intellectual Capital and Property
• To remain strategically competitive and relevant in a cut-throat
industry and dynamic market, trainers need to position themselves
as Thought Leaders.
• Summary: Learning, Changing and Leading?
5. THE SIGNIFICANCE OF PRESENTATION-
BASED, LEARNING INFLUENCE
• Presentations and presentation skills become
the trainer’s primary vehicle and driver to
exercise and expand their learning-fueled
influence
• Trainers are facilitators and conductors of
learning
• So how do trainers optimize their learning
influence and impact?
7. PRESENTATION OVERVIEW -
FUNDAMENTAL QUESTIONS
• What makes a memorable presentation?
• What are the characteristics of an effective presenter?
• What are the habits of a highly effective presenter?
8. CHARACTERISTICS OF A GOOD
PRESENTER
• Good eye contact
• Confident manner
• Interesting voice
• Appropriate pace
• Knowledge
• Enthusiasm
• Imagination
9. SECRETS OF A GOOD PRESENTATION
• Clear objectives
• Logical structure
• Complementary/Supportive Visuals
• Thorough and proper preparation
• Correct pitch
• Opportunity for questions
10. PRESENTATION ICEBERG
• PUT IT ACROSS (PIA) – Delivery
• PUT IT TOGETHER (PIT) – Planning and
Preparation
11. THE SEVEN CHARACTERISTICS OF
EXCEPTIONAL P-R-E-S-E-N-Ters
• P URPOSE-DIRECTED AND DRIVEN
• R ELENTLESS RESEARCHER
• E NGAGING
• S TRUCTURED AND SYSTEMATIC, YET SPONTANEOUS
• E NERGIZING
• N URTURING
• T ARGETED AND TAILOR-MADE APPROACH
12. PURPOSE-DIRECTED AND DRIVEN
• Purpose provides direction and focus to the
presentation – navigational “GPS”
• “Train towards outcomes, measure against outcomes.”
• Value of meticulous planning and preparation – “Boy
Scout” mentality
• Lesson/Presentation Plan (with defined learning
outcomes; interventions and activities)
• Sign-posting
13. RELENTLESS RESEARCHER
• Master scientific research methodology and process
• “Validity + Reliability = Credibility”
• Foundation that offers value-adding, business
intelligence
• Conduct a proper audience analysis
• Objective: Delivery of a captivating, meaningful and
riveting presentation, thereby enhancing the audience
recall and retention
17. ENGAGING
• Establish and maintain a connection and rapport with audience
• Promote active learning and participation
• Demonstrate empathy, sincerity and compassion
• Connect both intellectually (minds) and emotionally (hearts) with
audience
• Adopt the appropriate tone
• Avoid the engagement conspirator and nemesis – TECHNOLOGY
• Objective: Facilitate commitment and involvement from audience to both
the learning process and content
22. STRUCTURED AND SYSTEMATIC, YET
SPONTANEOUS
• Role: To simplify and clarify complex and abstract concepts
• Apply the Pareto principle:
Structured and Systematic methodology (80%)
Spontaneous (20%) – latitude for improvisation and off-the-cuff learning -
anecdotal story telling
• Establish a logical and coherent flow of information
• “Don’t present to impress, present to be an agent of effective
communication.”
• “Tell the audience what you going to tell them (preview); tell them
(overview) and tell them what you told them (review).”
• A-I-D-A
24. ENERGIZING
• Role: To monitor, regulate, channel and sustain energy levels –
personal and audience
• Evocative and emotive presentation
• Enthusiasm and Positivity
• Re-route and/or re-direct negative energy into positive outlets
• Sustainable and Re-newable sources of energy
• Passion should be your high octane fuel
• Presenters have to be switched on and stay “in the zone”
25. NURTURING
• Role: Capacitator
• Sensitive and Accommodating
• Learner needs based and style-oriented
• Respectful and Tolerant of learner diversity
• Responsible, but also learner-responsive
• Talent and skills development-oriented – strike a balance between
nature and nurture
• Mission: “To convert and transform learner’s raw talent and latent
potential into refined performance excellence.”
26. TARGETED AND TAILOR-MADE
APPROACH
• “Avoid a one-sizes-fits all approach – customization is
King/Queen.”
Accuracy
Brevity
Clarity
• “Be on point and to the point”
27. SUMMARY
• In order to achieve the 3I’s, Impact;
Involvement and Influence, presenters need
to apply the 3P’s:
Process-
driven
Purpose-
driven
People-
driven