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MATSITI School Leaders Forum, 16 October 2014 
www.matsiti.edu.au/events/leaders
20 years working with Australian principals with 
a focus on quality professional learning and 
leadership development
PAI today 
An independent company with: 
• 9 directors 
• 100 employees / small offices in most capital cities 
• Other major initiatives include: 
• Kidsmatter, Mindmatters, Dare to Lead, palnet, L5 
Framework, Work On
PAI is committed to… 
• working with principals to recognise the value of “many principals, 
one profession” 
• respecting and acknowledging the varying contexts within which 
principals work 
• consultation and working with principals to co-design and develop 
Principal Certification 
• forging collaborative relationships 
• developing Principal Certification as a national response to 
autonomous and accountable leadership practice 
• enabling principals to take responsibility for their own Standard 
• seeking to develop an empirical evidence base
#principalcertification
Why certification? 
The ability to develop a publicly credible certification system is a 
defining credential of a profession. 
Recognition from expert peers is a powerful form of reward for 
professionals. 
Promotion of widespread implementation of 
effective professional practices drives 
nationally consistent recognition of quality. 
Certification is the way most professions drive 
continual improvement in their member’s practice; 
in their own and in the public interest. 
“…if principals don’t 
own their 
profession, then 
others will… we 
need to be a part of 
shaping the future of 
the profession…”
“Finding practical ways to thoughtfully and appropriately assess 
and develop leaders can have an important impact on the quality 
of leadership, and through that, on the quality of education in 
our schools.” 
Goldring, E., Porter, A. C., Murphy, J., Elliott, S. N., & Cravens, X. (2007) 
Assessing learning-centered leadership: Connections to research, professional standards, and current practices. p1 
…the fact that this 
is going to take 
time to get it right 
is not an excuse…it 
is a reason to get 
started…
Vision 
Principal Certification affirms the importance of 
educational leadership and strengthens the unique role 
of principals to improve the quality of learning and 
teaching in schools.
What is certification? 
Australian Principal Certification is formal endorsement 
that a member of the profession has attained a 
designated standard of accomplished practice in 
accordance with profession-developed requirements 
and the Australian Professional Standard for Principals 
(the Standard). 
Australian Principal Certification is recognition of the 
Standard in action.
Principal certification demonstrates the professional 
commitment of principals to the Australian Principal Standard 
and to its operation in Australian schools. It affirms the 
significance of principals taking professional responsibility for the 
recognition and application of those who demonstrate the 
Australian Principal Standard. 
Principals Australia Institute (2013)
The Australian Principal Standard 
The Standard is a public statement that sets out what principals are expected 
to know, understand and do. It is represented as an integrated model. The 
Standard aims to: 
• define the role and unify the 
profession nationally 
•describe professional 
practice in a common 
language 
•make explicit the role of 
quality school leadership for 
the 21st century
Complementary…and different 
Principal Certification Performance Management 
Principal profession Ownership Employing authority 
 Attainment of the Standard 
 Professional learning and improvement 
Purpose 
 Employer requirements 
 Selection and appointment 
 Appraisal and review 
Profession-defined Process Employer-defined 
Assessment of evidence of learning and 
leading a school 
Assessment 
Appraisal of performance aligned to 
employer requirements 
 Evaluation of impact 
 Conducted by peers 
Evaluation 
 Evaluation of performance 
 Conducted by employer 
To the principal profession Accountability To the employer
What’s your purpose? 
http://www.pai.edu.au/Video-gallery/#video2
Assessment & Evaluation Framework 
An Assessment and Evaluation Framework, designed by 
and for principals will encourage demonstrated 
evidence of the Standard in action, and is consistent 
with principals as leaders of organisations, empowered 
to act autonomously and hold themselves accountable 
to the Principal Standard and to each other.
“Our ability to recognise and value 
quality professional work 
depends on our ability to evaluate it. “ 
@Principal_Lead
APPLE criteria 
A professional certification system needs to be valid and 
reliable, gain public credibility and be legally defensible. 
Assessments for certification purposes should reflect the 
APPLE criteria: 
administratively feasible 
professionally acceptable 
publicly credible 
legally defensibility; and 
economically affordable.
Draft certification portfolio wheel
Structured portfolios should 
• be based on what principals normally do 
• reflect the wholeness and seamless nature of principals work, where 
several of the professional practices are always at play 
• allow for evidence against several of the professional practices to be 
shown at the same time. 
Dr Lawrence Ingvarson 2014 
• be authentic and therefore, complex 
• be open-ended, allowing principals to show their own practice 
• provide ample opportunity and encouragement for analysis, reflection 
and the exemplification of good practice 
• ensure that professional knowledge and values underlie all performances 
• assess a cluster of standards; and each standard should be assessed by 
more than one task. 
Perlman 2008
Example portfolio 
Leading and managing change is one of the core responsibilities of a principal. 
Demonstrate how you made a significant contribution to the quality of teaching and 
learning in your school. Describe an initiative where you mobilised colleagues in your 
school to deal with an important need related to student learning opportunities 
and/or outcomes and in turn improved your professional practice and that of others. 
Provide quantitative and qualitative evidence and describe the main stages, including the: 
Discover: identification of a need or problem 
Deepen: close analysis of the need and how it informed your conceptualisation and 
practical development of the initiative 
Develop: development of an innovative plan to meet that need 
Deliver: implementation and monitoring of the initiative, together with an insightful 
interpretation of and reflection on its outcomes and documented evidence 
that the initiative led to improved professional practices and student 
learning outcomes
“Education research shows that most school variables, considered 
separately, have at most small effects on learning. The real payoff 
comes when individual variables combine to reach critical mass. 
Creating the conditions under which that can occur is the job of 
the principal.” 
Wallace Foundation. (2011) 
The school principal as leader: Guiding schools to better teaching and learning. P2
Australian Principal Certification 
…heralds one of the most exciting opportunities in recent time for us 
to: 
• shine the light on the work of the principal 
• acknowledge the specialised skills, knowledge and understanding 
required of exemplary principals 
• elevate the status of the profession 
• work together to implement a process that will articulate and 
recognise outstanding school leadership and it’s impact on teacher 
efficacy, student learning and achievement and whole school 
improvement 
“join us…be a part of shaping the future of the profession…”
Contact 
E: louisa.rennie@pai.edu.au 
T: @LouisaJRennie 
W: www.pai.edu.au/certification 
E: principalcertification@pai.edu.au 
T: @Principal_Lead

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Australian Principal Cerification

  • 1. MATSITI School Leaders Forum, 16 October 2014 www.matsiti.edu.au/events/leaders
  • 2. 20 years working with Australian principals with a focus on quality professional learning and leadership development
  • 3. PAI today An independent company with: • 9 directors • 100 employees / small offices in most capital cities • Other major initiatives include: • Kidsmatter, Mindmatters, Dare to Lead, palnet, L5 Framework, Work On
  • 4. PAI is committed to… • working with principals to recognise the value of “many principals, one profession” • respecting and acknowledging the varying contexts within which principals work • consultation and working with principals to co-design and develop Principal Certification • forging collaborative relationships • developing Principal Certification as a national response to autonomous and accountable leadership practice • enabling principals to take responsibility for their own Standard • seeking to develop an empirical evidence base
  • 6. Why certification? The ability to develop a publicly credible certification system is a defining credential of a profession. Recognition from expert peers is a powerful form of reward for professionals. Promotion of widespread implementation of effective professional practices drives nationally consistent recognition of quality. Certification is the way most professions drive continual improvement in their member’s practice; in their own and in the public interest. “…if principals don’t own their profession, then others will… we need to be a part of shaping the future of the profession…”
  • 7. “Finding practical ways to thoughtfully and appropriately assess and develop leaders can have an important impact on the quality of leadership, and through that, on the quality of education in our schools.” Goldring, E., Porter, A. C., Murphy, J., Elliott, S. N., & Cravens, X. (2007) Assessing learning-centered leadership: Connections to research, professional standards, and current practices. p1 …the fact that this is going to take time to get it right is not an excuse…it is a reason to get started…
  • 8. Vision Principal Certification affirms the importance of educational leadership and strengthens the unique role of principals to improve the quality of learning and teaching in schools.
  • 9. What is certification? Australian Principal Certification is formal endorsement that a member of the profession has attained a designated standard of accomplished practice in accordance with profession-developed requirements and the Australian Professional Standard for Principals (the Standard). Australian Principal Certification is recognition of the Standard in action.
  • 10. Principal certification demonstrates the professional commitment of principals to the Australian Principal Standard and to its operation in Australian schools. It affirms the significance of principals taking professional responsibility for the recognition and application of those who demonstrate the Australian Principal Standard. Principals Australia Institute (2013)
  • 11. The Australian Principal Standard The Standard is a public statement that sets out what principals are expected to know, understand and do. It is represented as an integrated model. The Standard aims to: • define the role and unify the profession nationally •describe professional practice in a common language •make explicit the role of quality school leadership for the 21st century
  • 12.
  • 13. Complementary…and different Principal Certification Performance Management Principal profession Ownership Employing authority  Attainment of the Standard  Professional learning and improvement Purpose  Employer requirements  Selection and appointment  Appraisal and review Profession-defined Process Employer-defined Assessment of evidence of learning and leading a school Assessment Appraisal of performance aligned to employer requirements  Evaluation of impact  Conducted by peers Evaluation  Evaluation of performance  Conducted by employer To the principal profession Accountability To the employer
  • 14. What’s your purpose? http://www.pai.edu.au/Video-gallery/#video2
  • 15. Assessment & Evaluation Framework An Assessment and Evaluation Framework, designed by and for principals will encourage demonstrated evidence of the Standard in action, and is consistent with principals as leaders of organisations, empowered to act autonomously and hold themselves accountable to the Principal Standard and to each other.
  • 16. “Our ability to recognise and value quality professional work depends on our ability to evaluate it. “ @Principal_Lead
  • 17. APPLE criteria A professional certification system needs to be valid and reliable, gain public credibility and be legally defensible. Assessments for certification purposes should reflect the APPLE criteria: administratively feasible professionally acceptable publicly credible legally defensibility; and economically affordable.
  • 19. Structured portfolios should • be based on what principals normally do • reflect the wholeness and seamless nature of principals work, where several of the professional practices are always at play • allow for evidence against several of the professional practices to be shown at the same time. Dr Lawrence Ingvarson 2014 • be authentic and therefore, complex • be open-ended, allowing principals to show their own practice • provide ample opportunity and encouragement for analysis, reflection and the exemplification of good practice • ensure that professional knowledge and values underlie all performances • assess a cluster of standards; and each standard should be assessed by more than one task. Perlman 2008
  • 20. Example portfolio Leading and managing change is one of the core responsibilities of a principal. Demonstrate how you made a significant contribution to the quality of teaching and learning in your school. Describe an initiative where you mobilised colleagues in your school to deal with an important need related to student learning opportunities and/or outcomes and in turn improved your professional practice and that of others. Provide quantitative and qualitative evidence and describe the main stages, including the: Discover: identification of a need or problem Deepen: close analysis of the need and how it informed your conceptualisation and practical development of the initiative Develop: development of an innovative plan to meet that need Deliver: implementation and monitoring of the initiative, together with an insightful interpretation of and reflection on its outcomes and documented evidence that the initiative led to improved professional practices and student learning outcomes
  • 21. “Education research shows that most school variables, considered separately, have at most small effects on learning. The real payoff comes when individual variables combine to reach critical mass. Creating the conditions under which that can occur is the job of the principal.” Wallace Foundation. (2011) The school principal as leader: Guiding schools to better teaching and learning. P2
  • 22. Australian Principal Certification …heralds one of the most exciting opportunities in recent time for us to: • shine the light on the work of the principal • acknowledge the specialised skills, knowledge and understanding required of exemplary principals • elevate the status of the profession • work together to implement a process that will articulate and recognise outstanding school leadership and it’s impact on teacher efficacy, student learning and achievement and whole school improvement “join us…be a part of shaping the future of the profession…”
  • 23. Contact E: louisa.rennie@pai.edu.au T: @LouisaJRennie W: www.pai.edu.au/certification E: principalcertification@pai.edu.au T: @Principal_Lead