This document provides an overview of marketing opportunities with BLR Media's HR vertical. BLR Media offers various publications, websites, newsletters, events, and other content targeting human resources professionals. The document outlines BLR Media's audience reach, industry breakdowns, and available marketing options including sponsored content, ads, custom lead generation, and more. Options allow brands to promote to specific segments by factors like job role, company size, location, and industry to engage BLR Media's large HR decision maker audience.

1. Human Resources
2015 Media Kit

2. Ready to build your
ideal campaign?
Let’s get started Network Overview.........................................................................3
Our Business Model.......................................................................6
HR Market Overview......................................................................5
Industries & Demographics........................................................6
HR Publications...........................................................................7
Compensation & Benefits Publication.......................................9
Recruiting Publication...............................................................10
Marketing Opportunities.............................................................11
Third-Party Email Deploys.........................................................11
Lead Generation........................................................................12
Branding and Banners..............................................................13
HR Decisions Magazine............................................................14
Sponsored Webcasts and Events.............................................15
Sponsored and Custom Research...........................................19
Editorial Calendar......................................................................20
Contact..........................................................................................20
................................................. ................

3. Authoritative Content.
Targeted Audience.
BLR Media’s HR vertical gives you access to human resource executives
in a growing market. Our core business is 35-years strong and provides
award-winning products and services via web subscriptions, paid
webinars, traditional guidance books, and many more paid product
formats. We offer the unique opportunity to reach decision makers and
buyers through a brand they trust.
BLR Media’s HR Vertical Covers:
http://hrdailyadvisor.blr.com
http://hrhero.com
http://ced.blr.com
http://compensationdailyadvisor.com
Coming Soon: http://recruitingdailyadvisor.com
5Media Sites 5 eNewsletters 1 Magazine
3

4. NEWS
EDUCATION
RESEARCH
ORIGINAL
CONTENT
ENGAGED
AUDIENCE
LIVE AND
DIGITAL
EVENTS
THOUGHT
LEADERSHIP
CUSTOM
PUBLICATIONS
Our editors and experts address the most
important news and trends to engage our
audience.
Live events, webcasts, and roundtables help
professionals address their latest challenges
and advance their careers.
Our best practice reports and sponsored
surveys provide industry and topic-specific
research across numerous verticals and
specialties.
Brand Trust
Our readers trust our timely, relevant, and accurate content to help
them stay on the right side of the law, keep up to date with technology,
and reach their full career potential.
Vendors benefit from the trusted position of our brands. Appearing
within BLR Media publications allows vendors to showcase their product
solutions alongside original, quality content to their target audience.
News + Education + Research
Having a presence on BLR Media’s network means your brand’s content
will be perceived as expert quality in its field. Our offerings provide the
opportunity to reach professionals through multiple content platforms.
What Separates BLR Media
While our competitors struggle
with lack of focus, we distinguish
our publications with superior
content in niche verticals.
4

5. HR Market Overview
Our robust market lets you reach a broad HR audience or segment down
to interest levels with targeted publications to our HR, compensation and
benefits, or California-specific employer lists.
Total Reach
Brand Awareness
Position your brand in front of one of the largest networks of HR decision
makers. Whether you are interested in white paper sponsorship, event
promotions, banner impressions, or one of many other opportunities, we
can help you build a complete stategy for your brand.
686k
Monthly Page
Views
776k
Quarterly Unique
Visitors
445k
Total Subscriber
Base
Opportunities
List Targeting
Third-Party Email Deploys
Lead Generation
Best Practice White Paper
Sponsorship
Custom CPL Campaigns
Branding
Digital Display Ads
E-newsletter Sponsorships
Custom Newsletter Edition
HR Decisions Magazine
Events
HR Roundtable Sponsorship
Exchange Sponsorship
Sponsored Webcasts
HR Innovator Awards Sponsorship
AEIS and CELU Event Sponsorships
Research
Survey Sponsorships
Custom Research
Sponsored Content
Infographics
Our HR Decision Makers
Chief HR Officer
Chief Personnel Officer
Senior VP of Human Resources
Corporate HR Director
Compensation and Benefits
Director
Executive Director of HR
Director of Employee Relations
Manager of Recruitment and
Retention
Manager of Operations and HR
Payroll Manager
HR Manager
HRIS Manager
5
82%
10%
United States
HR Market Geographic Breakdown

6. HR Market Industry Breakdown
Communications
Natural Resources
45%
24%
31%
Natural Resources
8%
Transportation,
Utilities
13%
Oil and Gas
Extraction
Government and
Public Admin
Manufacturing and Construction Service and Trade
Total is 2% or less:
Wood Products, 2%
Clothing and Textiles, 1%
Paper, 1%
Computers and
Electronics, 1%
Petroleum Refining and
Related Industries, 1%
Shoes and Leather, 1%
Ground Passenger Transit, 1%
21%
23% 56%
9%
38%
20%
22%
Total is 2% or less, 7%
30%
26%
9%
21%
Other
Manufacturing
Food, Beverage, Tobacco
Automotive and
Transportation
Equiptment, 4%
Chemicals and
Pharmaceuticals
Construction
Printing, 3%
Total is 6% or less:
Retail Trade, 6%
Hotels/Restaurants/
Hospitality, 4%
Arts/Entertainment/
Recreation, 2%
Legal Services, 2%
Software and Internet, 1%
Transportation, 1%
Warehouses, 1%
Media and Information,
<1%
23%
13%
Total is 6% or less
18%
7%
11% 12%
12%
7%
Health Care
Finance/
Insurance/
Real Estate
Education
Wholesale Trade
Other
Services
Social
Services
Consulting
Agriculture/
Forestry/Fishing
47%
28%
Mining
Government and Public
Administration
Public Order/
Safety
Social
Services General
Government
Whole HR Market Industry
Transportation, Utilities
Railroads
Electric/Gas/Sanitary Services
Other
Trucking and Freight, 5%
Air Transport, 6%
Services and Trade
Manufacturing and
Construction
Other
6

7. HR Publications
HR Daily Advisor
Our flagship publication keeps readers informed on the latest in HR
management, HR tech, hiring and recruiting, compliance, leadership, and
more.
HR Daily Advisor features a rich diversity of content such as slideshows,
videos, webcasts, research, and infographics. Guest blog posts, surveys,
and talkback articles create a strong readership voice.
E-Newsletter Readership
285k
Subscriber
Base
6
Issues Mailed
Per Week
Website Traffic
92k
Monthly
Page Views
123k
Quarterly Unique
Visitors
Job Level
34%
Mid-Level and Entry
32%
Manager Level
14%
Director Level
9%
Senior Management
6%
VP Level
5%
C-Level
Company Size
7
1-49
5,000+
1,000-4,999
500-999
16%
12%
6%
250-499
50-99
100-249
34%
13% 11%
8%

8. HR Hero Line
HR Hero Line focuses on employment law tips, news and analysis, Q&As,
and lessons learned from the courtroom. The twice-weekly e-newsletter
mails on Wednesdays and Fridays.
The highly engaged HR Hero audience is active on social media and in our
forum; quick to reach out to editors or other readers with tricky HR issues.
E-Newsletter Readership
84k
Subscriber
Base
2
Issues Mailed
Per Week
Website Traffic
166k
Monthly
Page Views
218k
Quarterly Unique
Visitors
Engagement
18,577
Forum Threads
153,412
Forum Posts
24,679
Forum Members
8,778
Twitter Followers
1,340
Facebook Likes
California Employer Daily
California Employer Daily covers a broad range of HR topics, all with a
California focus. Unique state requirements for recordkeeping, wage and
hour, overtime, family leave, and more, make this a must-read publication
for California employers.
E-Newsletter Readership
34k
Subscriber
Base
6
Issues Mailed
Per Week
Website Traffic
7,500
Monthly
Page Views
8,700
Quarterly Unique
Visitors
Los Angeles: 14.31%
San Francisco: 6.28%
San Diego: 5.62%
San Jose: 3.26%
Sacramento: 2.33%
Irvine: 2.21%
Oakland: 1.8%
CA Traffic Demographics
8

9. Compensation & Benefits
Publication
Compensation & Benefits Daily Advisor
Compensation & Benefits Daily Advisor offers you the opportunity to
promote to a strictly focused compensation and benefits audience.
Our readers are engaged in topics such as salary surveys, incentive pay,
payroll, insurance, disability benefits, retirement compensation, fringe
benefits, compensation statements, executive compensation, wage and
hour, and time and attendance.
E-Newsletter Readership
42k
Subscriber
Base
6
Issues Mailed
Per Week
Website Traffic
4k
Monthly
Page Views
5k
Quarterly Unique
Visitors
Job Level
65%
Manager Level
7%
VP/Director Level
28%
Mid-Level and Entry
Company Size:
9
38%
6%
1-49
14%
9%
7%
10%
16%
5,000+
1,000-4,999
500-999
250-499
50-99
100-249

10. LAUNCHING APRIL 2015
Recruiting Publication
Recruiting Daily Advisor
Recruiting Daily Advisor will engage sourcing and recruiting professionals
with quality content in this niche market. Topics covered include predictive
metrics, candidate pipelining, passive search, and more.
Projected Company Size
100-249
6%
Our Recruiting Decision Makers
Senior Vice President, Recruiting
Director of Recruitment
Associate Director, Staffing
Senior Director ­–
Global Talent Sourcing
National Recruiting Executive
Senior Sourcing Manager
Projected Readership
51k
Subscriber Base
Projected Job Level
68%
Mid- and Entry-Level
21%
Manager
7%
Director
3%
VP
1%
Senior Management
Senior Corporate Recruiter
Recruitment Manager
Senior Manager, Strategic Sourcing
Senior Manager Permanent Staffing
Manager ­–
Talent Sourcing
Staffing Manager
10
34%
11%
5,000+
1,000-4,999
500-999
5%
250-499
6%
1-49
28%
50-99 10%

11. Third-Party Email Deploys
Reach prospects by geographic location, company size, industry, job title,
or other filters. BLR Media can help you target the right audience for your
product message.
Company Size
Target prospects in company sizes ranging from 5 and less to
5,000 or more.
Job Title/Level
Target job level or function to reach key decision makers.
Segment by individual titles or at manager, director, senior
executive, or C-level.
Geographic Location
BLR Media can deliver your message by country, geographic
region, U.S. state, and more.
Target Industry
BLR Media can segment by one or more industry sectors. Our
topic-specific publications allow you to directly engage your
intended audience.
Topic Relevancy
Our structure supports topic-specific messaging across a range
of markets and verticals.
Engagement Preference
BLR Media can deliver your message through sponsored
webcasts and events, opt-in e-newsletters, sponsored research,
websites, and more. Gain direct access to prospects through
single or multiple channels.
11
Marketing Opportunities
Leverage our HR audience to generate increased brand exposure, direct
leads, click-through action, or all of the above. Our engaged network of
employers know that they can count on our curated content to help them
make important purchasing decisions.
For 2015, we are excited to introduce new sponsorship opportunities,
including HR Roundtables and an HR Exchange event in San Diego.
We have also expanded our opportunities for sponsoring HR Decisions
magazine and new custom research.
Build your campaign now and start getting immediate, measurable results.
Our network includes HR decision makers at these companies:
American Heart Association
American Red Cross
Big Brothers Big Sisters of America
Bridgestone® Aircraft Tire
Charter Communications
Citizens Bank
Comcast®
ConAgra Foods
Cox Broadcasting
Cracker Barrel Old Country Store®
U.S. Dept. of Homeland Security
Disney Worldwide Services
Dollar General® Corp.
Easter Seals Inc.
Experian®
Ferrari North America
First National Bank
Goodwill® Industries International
Keurig Green Mountain Coffee®
Haggar® Clothing Co.
Hard Rock Cafe
Holiday Inn Express®
Jo-Ann Stores, LLC
The Salvation Army
Time Warner
Toshiba America Business Solutions
WebMD®
Yellow Book USA

12. Custom Lead
Generation
Whether you’re targeting a broad audience of HR professionals or
a niche group of C-level executives, our CPL program will identify
the prospects you need. Subscribers that download content on
our HR network are qualified decision makers at top-level companies.
Our popular white papers, sponsored research, and e-books receive
thousands of downloads a week. Position
your assets on our HR network and receive
sales-ready leads in real time.
Looking to set your brand apart? We can
custom-design a landing page exclusively
for any or all of your assets, including a
logo, company colors, and an extended
description.
Company Size
Job Title
Job Level/Responsibility
Industry
State or Region
Your Custom Question
Common Segmentation
Selections
Successful Lead Generation Assets
White Papers
E-Books
Case Studies
Research
Interviews
Templates
Calculators
Available Promotion Channels
Targeted E-mail Blasts
Website Banner Ads
E-newsletter placements
Website Contextual Units
Daily Advisor Research Sections
Social Media
12
Best Practice White Paper
Sponsorship
Reserve the topic of greatest interest to your target market—and
benefit from 100% of generated sales leads. Receive a minimum
of 500 leads and as many as 2,000 on your topic of choice.
Elect to provide your own white paper, or recieve a turnkey report
produced by our thought leadership and editorial teams and branded to
your company or product.
Sponsorship Includes:
• Exclusive 1-month sponsorship of topic-specific white paper
• A custom 2-day content feature in a Daily Advisor eNewsletter.
• A Daily Advisor homepage display ad for your feature month
• 12-month posting in our Research Library Archive
Insurance & Benefits
Recruiting
Talent Acquisition
Compliance
HRIS
Onboarding
Millennials in the Workforce
Available Promotion Channels
Targeted E-mail Blasts
E-newsletter editorial features
Daily Advisor Homepage Slider
Website Contextual Units
Daily Advisor Research Sections
Social Media
E-newsletter Special Edition
Past Best Practice Topics

13. eNewsletter Sponsorships
Our daily and twice-weekly e-newsletters offer a convenient way
to deliver cutting-edge news, best practices, and promotion to
an audience of engaged HR leaders. We currently deploy 3 daily
HR e-newsletters and 1 twice-weekly e-newsletter. We will launch a daily
recruiting newsletter in 2015. Opportunities in BLR Media HR e-Newsletters
include:
• Banner and text advertisements.
• Takeover—Shut out the competition; get exclusive brand recognition by
having your banners run in all available slots in the pillar of your choice.
13
LEADERBOARD AD
728x90
50 KB
Branding and Banners
All of our websites and e-newsletters feature IAB standard ad
units to help you achieve your branding goals. We constantly
monitor impressions, clicks, and performance to make sure you
are getting the highest engagement possible.
Whether you are looking for ROS placements or units targeted to specific
users, regions, or topics, we can develop an integrated strategy for your
needs.
LEADERBOARD AD
728x90
50 KB
SKYSCRAPER AD
160x600
50 KB
SKYSCRAPER AD
160x600
50 KB
TEXT SPONSORSHIPS
Thumbnail image
Character Limit: 45
WELCOME AD
550x480
200 KB
MEDIUM RECTANGLE
300x250 pixels
50 KB
TEXT SPONSORSHIPS
Thumbnail image
Character Limit: 80
HALF PAGE AD
300x600
50 KB
BUTTON AD
220x90
25 KB

14. HR Decisions Magazine
HR Decisions offers a fresh look at the strategic issues that
challenge human resource executives in today’s ever-changing
business arena.
This bimonthly publication provides upper level professionals with the
in-depth coverage they need to make decisions about key issues like goal
alignment, talent management, culture, HR metrics, big data, employee
engagement, retention, corporate branding, and outsourcing.
126k
Digital Circulation
40k
Print Circulation
6/2014
First Issue Launched
14
Custom eNewsletter Edition
Create a custom special edition newsletter—and exclusively
promote your brand to our subscribers. A custom newsletter
gives you the opportunity to drive traffic to your website, promote
upcoming events, and market your custom assets to our audience.
Set your brand apart with:
• 3 banner ad positions
• 3 - 5 promotion slots with whitepaper content
• A one-time send to one or more of the following lists:
• HR Daily Advisor (285,000 subscribers)
• California Employer Daily (34,000 subscribers)
• Compensation & Benefits Daily Advisor (42,000 subscribers)
• HR Hero (84,000 subscribers)

15. Sponsored Webcasts
Our editorial webcasts are online presentations produced
professionally by our award-winning team. Simply select your
topic of interest and we’ll source a speaker from our network of
experts. Prefer to use your own presenter? No problem. We accommodate
both live and prerecorded presentations.
You’ll receive all leads generated from the webcast. A minimum of 400
registrants is guarenteed.
Sponsorship Includes:
• An e-mail invitation to your target audience of HR, Comp & Benefits,
or Training professionals
• Positioning in the Daily Advisor serving the target audience
• Reminder e-mails to registrants, as appropriate
• Post event e-mail follow-up with registrants to point them toward the
on-demand webcast
• Full contact information for all registrants
• A highlighted list of webcast attendees
• Branding in all promotional materials, as well as during the webcast
Attendee Engagement:
Presenter was outstanding! Exactly what I needed.—M. Mason
Outstanding information.—K. Wiggins
The presentation was very informative and the presenter was
knowledgeable and delivered the materials with confidence.—R. Phipps
A lot of information given in a brief time frame [and] the handouts were
perfect as we could go through and make notes to refer back to within our
group.—K. Drury
Informative and good presentation.—S. Sams
Solid baseline of the information and good answers for planning
purposes.—K. Palkoner
Very much enjoyed and would like to be extended offers for similar
webinars.—D. Ortega
Recognition
Hiring & Recruiting
Time & Attendance
Retention
Compliance
HR Strategy
Payroll
Social Media in HR
HR Technology
Talent Management
BYOD
Job Desciptions
Pay & Performance
Past Webcast Topics
Registrants represent an audience of senior level professionals
comprised of the following titles:
CEO/CFO/CIO
VP of Human Resources
VP Compensation & Benefits
VP Training/Development
HR Director
Recruiting Director
Benefits Director
Director Training/Development
HR Manager
Recruiting Manager
Benefits Manager
Training/Development Manager
Compensation Manager
15

16. 16
Roundtable Events
Leveraging our power of connectivity with HR executives,
BLR Media will launch a series of C-suite and Director-level
roundtable meetings, debuting in 2015.
Consisting of targeted members of our HR audience, these prestigious
executive groups will discuss, debate, and discover best practices with
the goal of propelling HR to new levels of efficiency and success.
The 1-day summit agenda provides opportunities for group interaction,
as well as highly targeted focus group conversations. A welcome
reception, roundtable, full-group lunch, and closing reception allow for
networking and continuous high-level dialogue.
Sponsorship of these unique think-tank experiences is limited to a
small number of HR vendors, allowing high-impact access to a powerful
group of decision makers. In a relaxed setting, sponsors gain an inside
perspective into how HR leaders work with their teammates to make
important decisions, benchmark success, and deal with an unstable
financial future.
HR Exchange: San Diego
This unique forum allows leaders and our industry partners to dis-cover,
discuss, and share best practices in breakout sessions at a
resort setting. Sponsorship of this think-tank experience is limited
to a select number of sponsor organizations, allowing high-impact access
to a powerful group of decision-makers.
Join us in August 2015 for an exclusive invitation-only event
in San Diego, CA. Your 3-day conference sponsorship gives you
access to 50 Senior-Level HR Attendees, CHROs, and VPs.

17. 17
AEIS and CELU
AEIS
Now in its 20th consecutive year, Advanced Employment Issues Symposium
(AEIS) attracts a who’s-who of Human Resources professionals and employers
for 2 days of workshops, roundtable sessions, panel discussions, and lunches.
Maximize your marketing and brand promotion efforts by taking advantage of
AEIS sponsorship opportunities. Each sponsorship package provides optimal
pre-event, onsite, and post-event visibility through logo placement, advertising,
attendee list access, and exclusive sponsor benefits.
Why sponsor AEIS?
• It’s a highly focused way to reach decision makers in the HR and
workforce management industry through multiple marketing channels.
• Your brand is included on event marketing messages—print, online, &
e-mail—reaching more than 350,000 HR professionals.
• Promotion of your sponsorship is included through e-mail promotions,
newsletters, banners, and event website.
• Your website link is included in all electronic correspondence regarding
the live event.
• Sponsors receive full contact details for the event’s registrants.
• Your brand is integrated throughout the event signage, materials, break
screens, literature tables, and more.
• All sponsorship materials are available online post-conference for
attendees who are continuing their research.
How do we promote your brand through AEIS marketing?
We advertise and promote AEIS throughout the BLR network of websites,
through print offers, e-mail messaging, and partner websites, ensuring that
more than 350,000 HR professionals are aware of the value the conference
provides.
As a sponsor, you have the opportunity to reach this larger network—in
addition to the attendees—to your brand.
AEIS attendees represent some of the most prestigious corporate,
educational, and public sector employers, including:
Boeing Company
Coca-Cola® Enterprises Inc.
DIRECTV® Inc.
Disneyland® Resort
FedEx®
GoDaddy® Operating Company
JP Morgan Chase Bank
Kaiser Permanente®
LexisNexis®
Nestlé USA
PF Chang’s China Bistro Inc.
Raytheon
Rosetta Stone®
Rust-Oleum®
Samsung Technologies
SHRM®
StateFarm® Insurance
... And hundreds more
CELU
Interested in reaching senior HR leaders in California?
The California Employment Law Update (CELU) conference is widely
recognized as the leading California-specific employment law conference
for forward-thinking Human Resources professionals, executives, and
in-house counsel. Taking place in Anaheim and San Francisco in 2015,
this year’s CELU will mark the 10th year of the event. Contact us for more
information on our exclusive sponsor benefits.

18. Sponsored Surveys
Harness the power of 285,000 HR professionals to gain insight
into the latest trends in your market—and then benefit from
the leads generated by the survey results. This highly engaging
content features built-in press coverage and is regularly picked up by HR
bloggers and industry experts.
Ready to get started? Our editorial team will do the legwork for you. We’ll
develop relevant survey questions and brand the survey to your needs.
You have the option of adding custom questions relevant to your target
market. Once the survey is complete, we’ll generate a custom research
report and send you 100% of generated sales leads.
18
For even more engagement, ask about our custom infographics. We’ll bring our
design team on board to create an original visual graphic of the survey results
branded with your logo.
Sponsorship Includes:
• Logo on eBlast
• Logo on online survey
• Logo on survey results research report
• 30-word company description at end of research report
• Press release of survey results, mentioning your sponsorship
• 12-month posting in Research Library Archive
Hiring Survey Results
Employee Perks Survey Results
Sponsored by

19. Get recognized for your outstanding HR innovations!
HR Daily Advisor’s HR Innovator Awards recognize individuals or
organizations who have devised and implemented innovative strategies
and techniques for solving HR problems or meeting other HR challenges.
Winning entries will have had a substantial return on investment or a
substantial positive effect on operations, productivity, or HR activities.
The award program is open to any HR practitioner or HR department.
• Demonstrates your desire to be an outstanding HR professional.
• Showcases your and your organization’s innovative thinking.
• Provides recognition—for yourself, within your organization and
with your professional peers, and for your organization.
• Enhances your organization’s employer brand.
• Allows you to make a significant contribution to your profession as
others are inspired by your innovation.
• Provides positive publicity, as winners will be announced through
news media, social media, and to the Daily Advisor 240,000
subscriber base.
• Allows use of the winners’ logo.
Enter in these categories:
Training and Development
• Compensation and Benefits
• What’s in it for you and your organization?
19
Custom Research
Looking for research on a specific
HR topic? BLR Media can provide
you with invaluable data and
information directly from our extensive
audience of HR professionals. As an
underwriter of the research report, you
can leverage the recognized Daily Advisor
brand to position your organization’s name
and ideas at the forefront of the industry.
Exclusive Sponsorship
The report and landing page will showcase
your brand alone as the sole supporter.
This is supplemented by a full-page ad in
HR Decisions magazine and optional lead
generation opportunities.
Customized Survey Questions
You have the option to submit two
additional questions to benefit your own
insight or positioning.
Perspective Letter
A chief executive from your organization
formulates a perspective letter to preface
the report, positioning the executive and
the brand as industry thought leaders.
HR Innovator Awards
HR Daily Advisor’s HR Innovator Awards recognize individuals or
organizations who have devised and implemented innovative
strategies and techniques for solving HR problems or meeting
other HR challenges. As a sponsor, you’ll reach 240,000+ HR professionals
through the following exclusive opportunities:
E-mail Placements:
• Your logo and link in the e-mail announcement call for entries.
• Your offer in a special sponsors’ e-mail promotion, sent to 240,000+
HR professionals.
• Your logo in an e-mail announcement of winners, sent to 240,000+
HR professionals.
Print Placements:
• Your logo in a print ad announcement in the October HR Decisions
magazine, which will be distributed at the 2014 HR Tech Conference in
October.
Website Placements:
• Your logo, link, and company information in the sponsors’ section of
the HR Innovator Awards website.
• Your logo on the
application forms for
entry.
Press Release Coverage:
• Your company
mentioned as a
sponsor in press release
announcement of
winners.
Social Media Coverage:
• Your company
mentioned as a sponsor
in social media coverage.

20. Editorial Calendar
JANUARY/FEBRUARY
Recruiting Innovations: Many companies are still filling openings
through traditional methods, but some are being more proactive in
building relationships through nontraditional means. For example, Zappos
announced in 2014 that it would stop posting job openings and instead
focus on its social media network to evaluate potential hires. How will the
recruiting landscape change for 2015? Which innovations show the most
promise?
MARCH/APRIL
Technology Takeover: No surprise that technology is invading HR, but
where is it really having an impact? How far can you trust technology to
do your job, especially when it involves evaluating people, not processes?
Which technology investments are paying off, and where are employers
finding problems?
MAY/JUNE
Metrics and Big Data: HR collects dozens of metrics, but are they of
any interest to the C-suite? What specific steps are being taken to make
sure metrics mirror company objectives, are meaningful to management,
and are reliable and defensible? What metrics are recommended by best
practice employers?
20
JULY/AUGUST
Employment Branding: It is difficult for employers to stand out from
their competitors, especially when it comes to consistent branding. What
specific steps must be taken to build an employment brand? What does it
take to be an “employer of choice” in 2015?
SEPTEMPER/OCTOBER
HIPOs: High-Potential employees are a backbone of every organization’s
future. We know we should give HIPO employees extra attention to train
and retain them, yet this critical task is often shoved onto the back burner.
How do best practice employers identify, train, and retain their HIPOs?
How are they mentored? How are they compensated?
NOVEMBER/DECEMBER
Outsourcing: Practically every job in HR can now be outsourced, from
hiring to firing. Some outsourcing organizations are ready to take on the
whole job (“Who needs an HR department?”). Others want to take over
your hiring or appraisal processes. Still others think they can take care of
all your talent management. And, of course, there are the old standbys like
payroll and benefits. How do you decide what you might outsource? How
do you evaluate the alternatives? How far are best practice companies
going with outsourcing and what results are they having? What factors
should be considered? What safeguards do you need?
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Rafael Cardoso
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