The B2B customer journey is a mess. We address this challenge with P2P marketing; a combination of three ingredients; People + Social + Content.

1. Introducing
Peer-to-peer (P2P)
Marketing

2. The B2B customer
journey is
a mess
2
It isn’t linear, involves multiple channels, touch
points and is more complex than ever before.
of the process is self led before
the buyer wishes to engage the
vendor.75%
There are multiple people involved, and they all
require different information at different times
throughout the journey.

3. 3
We address this challenge with
peer to peer marketing; a
combination of three ingredients;
people, content and social media.

4. 4
Our point of difference
isn’t what we do, it’s how
we do it...

5. 5
The three key
ingredients
The interplay and triangulation of these
ingredients is our P2P marketing model.
PEOPLE
CONTENTSOCIAL
P2P MARKETING

6. 6
We build, optimise and activate personal networks
to connect your brand directly to your target
prospects and customers.
We incrementally grow your audience by activating
the individual profiles in your team to
communicate your brand message directly to their
network.
People
PEOPLE
CONTENTSOCIAL

7. Services
Target audience profiling and
segmentation
Contact & account data harvesting
& enrichment
Prospect & lead management
7
Thought Leader
C suite, exec or
business leader
Buying
Groups in
Audience
Business Development
Commercially
oriented roles
active on social
Subject Matter Expert
Specialist, academic
or ”hands on” roles
Brand Advocate
Anyone with a
strong profile in
market
Match make the right people to create the right impression

8. P
8
We build, optimise and activate personal networks
to connect your brand directly to your target
prospects and customers
We incrementally grow your audience by activating
the individual profiles in your team to
communicate your brand message directly to their
network.
People
PEOPLE
C
CONTENTSOCIAL

9. 9
We create short form content that is optimised for
social, consistent with your content pillars and
messaging.
Content
SOCIAL
C
CONTENT
P
PEOPLE

10. Services
Ideation
Planning
Design
Production
Publishing
10|
Short form Social Content
Shared regularly to spark awareness and
engagement capturing point of view and
tone of voice for each participant
Short form content engineered to navigate social media channels and
optimize engagement

11. 11
We create short form content that is optimised for
social, consistent with your content pillars and
messaging.
Content
S
SOCIAL
C
CONTENT
P
PEOPLE

12. S C
12
We activate b2b social channels by creating
pathways to navigate the complex customer
journey.
We connect your brand and people directly with
your audience to distribute content and generate
relevant interactions.
Social
P
PEOPLE
CONTENTSOCIAL

13. Qualification 3
Content
Services
Campaignjourneymapping
Personalnetwork
growth& optimisation
Directoutreach/communication
Marketing/Salesleadgeneration
Contentboostingon LinkedInandTwitter
13
Output
%conversion
Qualification 2
Calltoaction
Qualification 1
Landingpage
Output
%conversion
Cycleof messaging,content publishingand
promotionactivityinsocialchannels:
reach
frequency
engagement
Grownet new
connections
Connecttoaudienceyour
audience
Qualifiedandvalidated
total audience
Generate awareness. Connectto target audience
segments
in key channels.
Supportresearchand evaluation in the journeyby
engagingaudiencesin key channelsandsharing
content.
Progresstowards decision
by movingthe conversation
off social andinto the client pipeline.
Mapping of keycampaign touchpoints

14. 14
We activate b2b social channels by creating
pathways to navigate the complex customer
journey.
We connect your brand and people directly with
your audience to distribute content and generate
relevant interactions.
Social
S C
P
PEOPLE
CONTENTSOCIAL

15. 10,000+ hours
& growing
15
We’ve managed over 10,000 hours of P2P Marketing
campaigns for IT, enterprise software and financial
services brands.
We have a proven track record in managing high profile
senior executives social media profiles.
Our model enables you to scale a P2P marketing solution
across a large number of people.

16. 16
Our P2P marketing model
drives proven incremental
gains

17. 17
We have a proven track in
delivering growth outcomes
for b2b brands
91% audience growth in
6 months
Redefined thinking beyond traditional approach to deliver incremental
audience reach on LinkedIn. This opened up new avenues to engage hard to
reach decision makers across multiple target segments.

18. 91% audience growth in
6 months
Redefined thinking beyond traditional approach to deliver incremental
audience reach on LinkedIn. This opened up new avenues to engage hard to
reach decision makers across multiple target segments.
Built an online community of
600 people in 6 months
Invitation only curated online community on LinkedIn for finance broker
industry leaders and influencers. Delivering over 600 members and daily
social engagement.
18

19. 19
Built an online community of
600 people in 6 months
Invitation only curated online community on LinkedIn for finance broker
industry leaders and influencers. Delivering over 600 members and daily
social engagement.
Created a pipeline of 600
qualified SQLs
Over the last 3 years we have worked with the APAC team
to build C suite thought leadership and a lead pipeline.
Our approach has delivered 30,000 content views, 260 shares, 3,000 net
new connections and 600 SQLs across target audience segments with
articles being picked up
by LinkedIn news editors and Bloomberg.

20. 20
Created a pipeline of 600
qualified SQLs
Over the last 3 years we have worked with the APAC team
to build C suite thought leadership and a lead pipeline.
Our approach has delivered 30,000 content views, 260 shares, 3,000 net
new connections and 600 SQLs across target audience segments with
articles being picked up
by LinkedIn news editors and Bloomberg.
177% increase in net new MQLs
As a key marketing partner, we have worked closely to
help Domo executives and subject matter experts communicate their digital
transformation narrative on LinkedIn. Driving targeted audience growth
ahead of forecast and social interactions with key decision makers, providing
a stream of SQLs for the sales team.

21. Created a pipeline of 600
qualified SQLs
Over the last 3 years we have worked with the
APAC team to build C suite thought leadership
and a lead pipeline. Our approach has
delivered 30,000 content views, 260 shares,
3,000 net new connections and 600 SQLs
across target audience segments with articles
being picked up by LinkedIn news editors and
Bloomberg.
21
91% audience growth in 6 months
Redefined thinking beyond traditional
approach to deliver incremental audience
reach on LinkedIn. This opened up new
avenues to engage hard to reach decision
makers across multiple target segments.
We have a track record in delivering growth outcomes for
b2b brands across AU, Asia and the UK
Built an online community of 600
finance brokers in 6 months
Invitation only curated online community on
LinkedIn for finance broker industry leaders
and influencers. Delivering over 600 members
and daily social engagement.
177% increase in net new MQLs
As a key marketing partner, we have worked
closely to help Domo executives and subject
matter experts communicate their digital
transformation narrative on LinkedIn. Driving
targeted audience growth ahead of forecast
and social interactions with key decision
makers, providing a stream of SQLs for the
sales team.

22. 22
Companies we work
with

23. 23
Tino Ho
Chief Commercial Officer
17 years client side experience for financial
and fintech brands Incl. Schroders, OFX,
SocietyOne.
Leadership Team
Stuart P. Turner
Chief Growth Officer
14 years of agency, freelance, start up
growth experience in the UK and APAC.
Nat Felix
Account Director
12 years client side experience Incl. Gartner
(formerly CEB), LinkedIn, Deputy,
Bazzarvoice.

24. Ready when you are
Tino Ho
+61416185101
tino@thesocialrevolution.co