BLR Media can connect you with decision-makers and buyers within the B2B occupational network of environmental, health and safety.

1. 2014 Media Kit.............................

2. 38
EHS Market Overview
Market to today’s environmental, health, and safety management
professionals with a trusted brand in compliance. Our readers are decision
makers and buyers actively looking for the latest news, information, and
solutions to their EHS needs.
Total Reach
Brand Awareness
Unlike most traditional media offerings, we provide the unique opportunity
to pair your brand with actual decision makers and buyers. Our core
business of simplifying compliance through Web-based subscriptions,
paid webinars, traditional guidance book purchases, and many more paid
product formats has been in existence for over 35 years.
+180kOpt-in e-newsletter
subscribers
40%Open up to two
e-newsletters per week
+100kMonthly site impressions
3x
Average site visitor returns
three times per month
EHS Market Geographic
Breakdown
United States: 74.63%
India: 3.91%
Canada: 2.69%
United Kingdom: 2.34%
Other Global Traffic: 16.43%
Opportunities
Webcast Sponsorships
Custom Infographics
Survey Sponsorships
Best Practice Series
eBook Sponsorships
Events Sponsorship
Sponsored Resource Centers
CPL
Display Ads
E-Newsletter Sponsorships
Our EHS Decision Makers
Safety Manager
Safety Director
Industrial Hygienist
Safety Engineer
VP of Safety
Industrial Production Manager
Compliance Officer
Environmental Manager
Environmental Planner
Occupational Health & Safety
Specialist
Industrial Safety & Health Engineer
Pollution Control Engineer
Plant Engineer
Environmental Engineer
39

3. Safety Publication
Safety Daily Advisor
In just a few minutes a day, Safety Daily Advisor makes it easy for safety
management professionals to keep up with changes in OSHA and state
regulations, compliance enforcement, and best practices.
Safety Daily Advisor features slideshows, videos, webcasts, research, and
infographics. Guest blog posts, surveys, and talkback articles create a
strong readership voice.
125kSubscriber
Base
6Issues Mailed
Per Week
Website Traffic
E-Newsletter Readership
40kMonthly
Page Views
39kQuarterly Unique
Visitors
Job Level
43%
Mid-Level and Entry
39%
Manager Level
4%
Director Level
7%
Senior Management
3%
VP Level
4%
C-Level
Company Size
Number of Employees
1–49
50–99
100–249
250–499
500–999
1,000–4,999
5,000+
39
13
17
10
7
8
6
40 41

4. 42 43
Safety Market Breakdown
Natural Resources
Oil and Gas Extraction
Agriculture/Forestry/Fishing
Mining
45
31
24
Whole Safety Market Industry
Manufacturing and Construction
Services and Trade
Transportation, Utilities
Government and Public Admin
Natural Resources
Other
40
10
35
9
24
Manufacturing and Construction
Construction
Other Manufacturing
Food/Beverage/Tobacco
Chemicals and Pharmaceuticals
Automotive and Transportation
Equipment
Petroleum Refining and Related
Industries
Total is 1% or less:
Clothing and Textiles, 1%
Computers and Electronics, 1%
Paper, 1%
Printing, 1%
Wood Products, 1%
Shoes and Leather, <1%
38
6
26
15
4
9
Government and Public
Administation
General Government
Social Services
Public Order/Safety
57
22
22
Transportation, Utilities
Electric/Gas/Sanitary Services
Other
Railroads
Trucking and Freight
Communications
Air Transport
Ground Passenger Transit
11
25
23
6
25
7
3
3
Services and Trade
Health Care
Consulting
Education
Wholesale Trade
Other Services
Finance/Insurance/Real Estate
Social Services
Total is 5% or less:
Retail Trade, 5%
Hotels/Restaurants/Hospitality, 3%
Arts/Entertainment/Recreation, 2%
Legal Services, 2%
Transportation, 1%
Warehouses, 1%
Media and Information, <1%
Software and Internet, <1%
23
13
1211
12
7
7
18

5. Environmental Publication
Environmental Daily Advisor
With over 38,000 readers opted in, this daily newsletter is designed
specifically for environmental professionals and is packed with the
latest news, industry information, and expert advice on EPA and state
regulations.
Environmental Daily Advisor features slideshows, videos, research,
infographics and more.
38kSubscriber
Base
6Issues Mailed
Per Week
Website Traffic
E-Newsletter Readership
6kMonthly
Page Views
9kQuarterly Unique
Visitors
Job Level
42%
Mid-Level and Entry
31%
Manager Level
6%
Director Level
9%
Senior Management
3%
VP Level
9%
C-Level
Company Size
Number of Employees
1–49
50–99
100–249
250–499
500–999
1,000–4,999
5,000+
40
13
15
11
7
9
5
4544

6. 46 47
Environmental Market
Breakdown
Natural Resources
Agriculture/Forestry/Fishing
Mining
Oil and Gas Extraction
45
31
24
Whole Environmental
Market Industry
Services and Trade
Manufacturing and Construction
Government and Public Admin
Transportation, Utilities
Natural Resources
Other
59
9
19
8
32
Manufacturing and Construction
Other Manufacturing
Food/Beverage/Tobacco
Construction
Chemicals and Pharmaceuticals
Automotive and Transportation
Equipment
Computers and Electronics
Total is 1% or less:
Clothing and Textiles, 1%
Paper, 1%
Petroleum Refining and Related
Industries, 1%
Printing, 2%
Wood Products, 1%
Shoes and Leather, <1%
28
7
28
21
6
7
Government and Public
Administation
General Government
Social Services
Public Order/Safety
47
39
15
Transportation, Utilities
Other
Railroads
Communications
Electric/Gas/Sanitary Services
Trucking and Freight
Air Transport
Ground Passenger Transit
11 37
12
5
22
3
4
Services and Trade
Health Care
Finance/Insurance/Real Estate
Consulting
Education
Other Services
Wholesale Trade
Social Services
Total is 5% or less:
Retail Trade, 5%
Hotels/Restaurants/Hospitality, 4%
Arts/Entertainment/Recreation, 1%
Legal Services, 4%
Transportation, <1%
Warehouses, <1%
Media and Information, 1%
Software and Internet, 1%
23
14
13
8
12
7
6
18
9

7. 48 49
Marketing
Opportunities
...............................................................................................................................................................

8. 50
Sponsored Webcasts
Our editorial webcasts are online presentations produced
professionally by our award-winning team. Simply select your
topic of interest and we’ll source a speaker from our network of
experts. Prefer to use your own presenter? No problem. We accommodate
both live and prerecorded presentations.
You’ll receive all leads generated from the webcast. A minimum of 400
registrants is guarenteed.
Sponsorship Includes:
• An e-mail invitation to our readership of over 112,000 EHS
professionals
• Positioning in the Daily Advisor serving the target audience
• Reminder e-mails to registrants, as appropriate
• Post event e-mail follow-up with registrants to point them toward the
on-demand webcast
• Full contact information for all registrants
• A highlighted list of webcast attendees
• Branding in all promotional materials, as well as during the webcast.
Attendee Engagement:
Presenter was outstanding! Exactly what I needed.—M. Mason
Outstanding information.—K. Wiggins
The presentation was very informative and the presenter was
knowledgeable and delivered the materials with confidence.—R. Phipps
A lot of information given in a brief time frame [and] the handouts were
perfect as we could go through and make notes to refer back to within our
group.—K. Drury
Informative and good presentation.—S. Sams
Solid baseline of the information and good answers for planning
purposes.—K. Palkoner
Very much enjoyed and would like to be extended offers for similar
webinars.—D. Ortega
GHS
Chemical Compliance
OSHA/ANSI Safety Sign Systems
Multi-Committee Based Safety
Heat Illness & Stress
Electrical Safety (NFPA 70E)
Past Webcast Topics
Registrants represent an audience of senior level professionals
comprised of the following titles:
CEO/CFO/CIO
General Manager
Safety Senior Associate
Safety Executive
Safety Manager
Safety Supervisor
Environmental Executive
Environmental Manager
Environmental Supervisor
Training Executive
Training Manager
51

9. Sponsored Surveys
Harness the power of 180,000 EHS professionals to gain insight
into the latest trends in your market—and then benefit from
the leads generated by the survey results. This highly engaging
content features built-in press coverage, and is regularly picked up by EHS
bloggers and industry experts.
Ready to get started? Our editorial team will do the legwork for you. We’ll
develop relevant survey questions and brand the survey to your needs.
You have the option of adding custom questions relevant to your target
market. Once the survey is complete, we’ll generate a custom research
report and send you 100% of generated sales leads.
For even more engagement, ask about our custom infographics. We’ll
bring our design team on board to create an original visual graphic of the
survey results branded with your logo.
Sponsorship Includes:
• Logo on eBlast
• Logo on online survey
• Logo on survey results research report
• 30-word company description at end of research report
• Press release of survey results, mentioning your sponsorship
• 12-month posting in Research Library Archive
How Human Factors
Affect Safety Compliance
Best Practice White Paper Series
Produced by our thought leadership and editorial teams, our Best
Practice White Paper Series is the turnkey lead generation tool
that promotes your brand and boosts your sales.
Reserve the topic of greatest interest to your target market—and benefit
from 100% of generated sales leads. You’ll receive a high volume of leads
during your month-long feature.
Since the program began in 2013, thousands of EHS professionals have
downloaded one or more of Best Practices in EHS Management reports.
Receive a minimum of 500 leads and as many as 2,000 on your topic of
choice.
Sponsorship Includes:
• Logo on cover of collection and individual topic
• Logo on every page of sponsored topic
• 30-word company description at end of topic
• Full page ad as topic separator in collection
• Exclusive sponsorship of topic-specific white paper
• 12-month posting in Research Library Archive
OSHA/ANSI Safety Sign Systems
Personal Protective Equipment
Combustible Dust
Confined Spaces in the Workplace
Lockout/Tagout for Hazardous
Energy
Ensuring Accurate Hazardous Gas
Detection
Safety Monitoring of Lone and
Remote Workers
Best Practices in Electrical Safety
and Arc Flash
Past Best Practices Topics
Targeted E-mail Blasts
E-newsletter editorial features
Daily Advisor Homepage Slider
Website Contextual Units
Daily Advisor Research Sections
Social Media
E-newsletter Special Edition
Available Promotion Channels
52 53

10. Lead Generation
Whether you’re targeting a broad audience of EHS professionals
or a niche group of managers within your target industry, our CPL
program will identify the prospects you need. Subscribers that
download content on our HR network are qualified decision makers at top-
level companies.
Our popular white papers, sponsored research, and e-books receive
thousands of downloads a week. Position your assets on our EHS network
and receive sales-ready leads in real time.
Looking to set your brand apart? We can custom-design a landing page
exclusively for any or all of your assets, including a logo, company colors,
and an extended description.
Company Size
Job Title
Job Level/Responsibility
Industry
State or Region
Your Custom Question
Common Segmentation Selections
White Papers
E-Books
Case Studies
Research
Interviews
Templates
Calculators
Successful Lead Generation Assets
Targeted E-mail Blasts
Website Banner Ads
E-newsletter placements
Website Contextual Units
Daily Advisor Research Sections
Social Media
Available Promotion Channels
BLR Safety Summit
Taking place in April of each year, the BLR Safety Summit brings
hundreds of safety professionals together for 3 days of interactive
learning and networking sessions on the latest OSHA compliance
challenges.
Topics include how to leverage new mobile devices and innovative
multimedia platforms to manage and communicate safety, new
technologies and methods to “design” safety in to the work space, how
to meet new hazard communication standards under GHS, protecting
employees from heat stress, and much more.
Sponsorship is limited to a small number of EHS vendors, allowing high-
impact access to a powerful group of decision makers. Contact us for
more information about our 2015 event.
Banners and Branding
All of our websites and e-newsletters feature IAB standard ad
units to help you achieve your branding goals. We constantly
monitor impressions, clicks, and performance to make sure you
are getting the highest engagement possible.
Whether you are looking for ROS placements or units targeted to specific
users, regions, or topics, we can develop an integrated strategy for your
needs.
54 55

11. Segmentation
Whether you are looking to reach prospects by geographic location,
company size, industry, or job title, BLR Media can help you target the right
audience for your product message.
Target Industry
BLR Media can segment by
one or more industry sectors.
Our topic specific publications
allow you to directly engage
your intended audience.
Geographic Location
BLR Media can deliver your
message by: country, geographic
region, U.S. state, and more.
Job Title/Level
Target job level or function to
reach key decision makers.
Segment by individual titles
or at manager, director, senior
executive, or C-level.
Topic Relevancy
Our structure supports topic-
specific messaging across a
range of markets and verticals.
Engagement
Preference
BLR Media can deliver your
message through sponsored
webcasts and events, our opt-
in e-newsletters, sponsored
research, our websites, and
more. Gain direct access to
prospects through single or
multiple channels.
56 57
Company Size
Target prospects in company
sizes ranging from 5 and less
to 5,000 plus or more.
1–250
250–500
500–5,000
+5,000

12. 58
Contact Us
Contact a sales representative now
to learn more about the ways we can
best tailor a campaign to your needs.
Rafael Cardoso
Vice President of Media
rcardoso@blr.com
1-800-727-5257 x2278
Paul Manko
Human Resources
pmanko@blr.com
1-800-727-5257 x2223
Justin Terribile
Compensation & Benefits
jterribile@blr.com
1-800-727-5257 x2106
Ryan Vincent
Environmental, Health and Safety
rvincent@blr.com
1-800-727-5257 x2237
http://www.blrmedia.com