2. Understanding ThingDigital
• We are Digital Eco system service Provider of Internet, email, and mobile domain specialists who provide tailor-made,
interactive solutions for our brand partners. We offer an end-to-end internet and mobile suite of services, ranging from strategic
planning, brand awareness, customer acquisition, customer retain, customer engagement,e-commerce solutions.
• Online Marketing| Mobile Marketing | Social Media | Email Marketing |Content Management | Creative Services |Web
Designing & Development | SEO | IT related works
Why
ThingDigital
End toEnd
Services
Strong
Experienced
Leadership
Team
Proven
Credentials
Robust
Technology
ROIbased
Approach
knowledge of
and services
Amazing
products
offered.
ThingDigital comes with
unique project execution
thought processes, which is
combination of traditional
business and agency
business.
We at ThingDigital have
taken ROI focused
approach to deliver
result.
At ThingDigital we believe
in Honest commitment to
clients. We see to it that
we deliver what we
promise.
3. Strategy and Planning Services
Planning Designing Reach Out
At the planning stage
we help you clarify
your goals, Identify
your resources, and
budge for brand
activation and
campaign
At this stage of
strategy we client
niche & Brand
positioning .It is also
about defining Brand
Value.
At this stage we find
your big idea, explore
great design options.
Create great content
Partner for leverage.
Utilize your website and
blog as your marketing
hub.
This stage help us
find your target
clients, leverage the
influencers. It also
take an integrated
approach.
Our strategy and planning framework is designed to create and implement a comprehensive
marketing strategy and plan. This framework will help you identify your niche, position your practice
successfully within that niche and electively engage your target audience with the endorsement and
advocacy of trusted referrals.
Understanding
We first understand
your brand needs &
,Requirement &
basis that propose
customised approach
to your brand.
Strategy
4. What we do?
• We are full service Internet, email, and mobile domain specialists who provide tailor-
made, interactive solutions for our brand partners. Customer experience map:
Brand Solution
Brand Positioning
Messaging Strategy
Brand engagement
Social Media
marketing
Content Marketing
SocialMedia
Monitoring
Marketing
Engagement
Digital PR
Blogging
Digital Creative &
Tech Services
Web BannerAdvertising
Website Design&
Development
Logo Design &Branding
ContentMarketing
Mobile
Marketing |
Affiliate Mobile
Marketing
Affiliate SMSSearch
Organic
Promotional
Paid
Mobile App
Downloads
Analytics
Affiliate Email
Transactional
DirectMails
Email Marketing |
Affiliate
Email Marketing
Search & Display
Marketing
Transactional
5. Email Marketing
Our affiliate email marketing practice helps brands reach out to their target group by segmenting &
targeting profiled email subscribers of relevant publishers over email campaigns based on Rich
analytics derived from historical response rates across campaigns & publishers
Advertisers 35 +Publishers
Email sent via
3rd Party Server
Analyticsand
Reporting
Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and other majorcities
Age, Gender, Income Group, HNI, Super HNI.
Psychographic Car Owners, Frequent Flyers,
Profession Doctors, IT Professionals, Non-IT Professionals, Office Goers
CXOs All India
Students All India
Geography
Demography
6. SMS Marketing
Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&NIslands
Kerala, Goa, Puducherry, Punjab, Haryana, H.P., Uttarakhand, Sikkim, Mizoram
60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli
50-60% Andhra Pradesh, Manipur, Bihar,Nagaland
40-50% W.B,Jharkhand, Tripura, Assam, Arunachal Pradesh,M.P.
30-40% Odisha
20-30% Chhatisgarh
80-90%
70-80%
% HOUSEHOLDS SOURCE: CENSUS2011
Advertisers 12 +Publishers
SMS sent via3rd
PartyServer
Analyticsand
Reporting
For all our campaigns we follow global SMS marketing practices. We ensure that
the client gets maximum advantage and value of each campaign.
7. Understanding SMS Capabilities
ThingDigitalhas 500+
million mobile
subscribersbase
• 440 MillionPrepaid
Customers
• 60 million Postpaid
customers
• 25 Million data
products sold in 2012-
13
• 0.3 Million mobile
money transactions for
a leadingCSP
Analytics of 300+ Million 750K+ Segments served
products sold in2013
• 1 Billionsegment-of-
one personalized
recommendations
served in oneCSP
• 300K opportunity
segments served in a
year at singleCSP
50+ CSPs across 32
countries
• 2 multi-nationalgroup
level framework
agreements
• 3 out of global top 15
CSPs based on revenue
(Q1 2013)
80-90% Delhi NCR, Lakshadweep, Chandigarh, Daman& Diu, A&NIslands
70-80% Kerala, Goa, Puducherry, Punjab, Haryana, H.P.,Uttarakhand, Sikkim, Mizoram
60-70% Tamil Nadu, Rajasthan, J&K, Gujarat, Karnataka, U.P., Maharashtra, Dadra & Nagar Haveli
50-60% Andhra Pradesh, Manipur, Bihar, Nagaland
40-50% W.B,Jharkhand, Tripura, Assam, Arunachal Pradesh, M.P.
30-40% Odisha
20-30% Chhatisgarh
% HOUSEHOLDS SOURCE: CENSUS2011
ThingDigital Capabilities.
364+
MILLION
Rural Mobile users
155 +
Million
Mobile internet users
889+
MILLION
Mobile subscriber base
529+
MILLION
Urban mobile users
104 +
8. We believe in ensuring delivery of value proposition of brand with our offerings.
Integrated Mobile Marketing Communication
• Banner ads
• SMO
• Mobile videos
• IVR – voiceAds
• Games
• Mobil-casting
• AppDownloads
Mobile Advertising Mobile Branding
• Alerts
• Surveys
• Polling
• Information
• Branded content
MobilePromotion
• Jingles
• Ringtones
• Coupons
• Contests
• Freesamples
DirectMarketing
• Mailers
• Messages
• VoiceMails
• VoiceMessages
• MMS
Media Planning and Buying
By TargetGroup
ByPublishers
Creative Services
Design& host mobilewebsite
BrowserOptimization
HandsetDetection
Capture &Validate
Verify &Qualify
Distribute
Clicks, Impressions &Downloads
Totalresponses
By day,time & handsetsBy circle &operators
End to End Mobile Web Ads Solution
Response Management Reports and Analytics
Our Mobile Offerings
SMS Marketing
• SMS
• WAPPush
• MMS
• USSD
• ReponsesSMS
• App Insert
• WAPBanners
9. Mobile Offering – Cost Per Install(CPI)
• Generate mobile application installs with a performance-based, easily optimized Cost per Install (CPI) campaign. ThingDigital
tailors mobile campaigns to fit your marketing strategy, providing analytical and optimization tools, real-time tracking and
reporting, unmatched quality assurances and expansive fulfillment opportunities.
• Implement a CPI campaign to reach consumers on the move, across the entire mobile landscape.
Marketing
Methods
Video
SMS
Mobile Display
Search
RichMedia
In GameAds
In AppAds
Targeting
OperatingSystem
GeographicLocation
Behavioral
Carrier
Device
Reach
250 Million + unique users.
2.5 L impressionsserved
monthly
100% combined penetrationof
IOS and AndroidMarkets
Tracking
Blocks Actions against
Proxyservers
Identifies andremoves
bot-initiatedactions
Reporting
Accurate & RealTime
Tracking
Create CustomFilters
Create CustomGroups
10. Social Search Marketing
Awareness Engagement Interest CustomerCare Loyalty ReferralPurchase
We not only suggest ideas to the brand but also execute them. We believe in high quality, effective
delivery of campaign. We believe that brand should engage the prospects and customer at every stage
of customer experience. This can be explained by the social search framework.
Our Social search framework:
SearchEngine
Optimization
Social Media
Optimization
Content
Management
SearchEngine
Marketing
SocialMedia
Marketing
11. Post 3-4 Updates Daily
Posts Related To Products, New Arrivals, Trending
Products
Share Fashion Tips And Suggestions For The Users
And Connect The Brand To That With Relevant
Images
Ask Users To Share There Fashion Suggestions Make Posts Related To Special Days And Occasions
Share Celebrity Style Quote And Link It With The
Brand
User Engagement Activities Like Asking Questions,
Suggestions And Feedbacks
Share Tips And Suggestions Dependent On The
Season
Carry Out Awareness And Informative Post At A
Regular Interval. This Will Help The Brand Get
Connected With The People More Closely.
Reply To User Queries And Handle User
Complaints
Connect With Relevant Pages And Share Their
Content
Sharing General Awareness Tips And Suggestions
For The Users. This Will Help
Psychographic
Profession
Facebook is a great platform for any brand to get connected with the people and turn them into loyal followers. The number of potential followers
that facebook can reach out to is really great. An active facebook page with regular updates and very good followers will attract good marketing
returns.
Geography
Demography Facebook Marketing-Total Superstore
12. Create Business Twitter Handle Setup The Account With Brand Details
Tweet 4-5 Tweets Regularly. Connect Facebook
Page With Twitter
Announce Special Deals And Offers. Provide Live Update On Events And Conferences Run Content And Popularize It Through Hashtags
Tweet About The Trending Fashion Statements
AndStyles Follow People Who Are Related To The Industry Monitor Company Image On Twitter
Share New ProductDetails Share UsefulInfographics
Create Discussions And Show Concerns About
General Issues And Make The Brand Get
Connected With People
Geography
Demography Twitter Marketing-Total SuperstorePsychographic
Profession
With 500 million Tweets a day and 200 billion tweets a year, people turn to Twitter to bring them closer to the things they care about, whether it’s
the news that affects their lives or the businesses down the block. On Twitter, people talk about what they care about and what’s happening
around them right now, including your business. This gives you powerful context to connect your message to what’s most meaningful to your
customers in real time
13. Create Business Pinterest Business Board
Create User Generated Pin Board And Ask Users To
Contribute
Create Boards For Different Verticals Of The
Brand
Create Boards Related To Social Awareness
Create A Board Related To Fashion And Pin
Fashion Related Contents
Create A Board Related To The Brand
Create Board Related To Lifestyle And Update Pins
To EngageUsers
Update Pins Regularly Re-pin The Pins Attached By Followers
Geography
Demography Pinterest-Total SuperstorePsychographic
Profession
Pinterest is a great platform to showcase the products and also convey the company concerns and interests through images
Re-pin InterestingContents Create Hashtags For Events And Offers
Create Board And Update Pins Related To Tips And
User Guide For Products
14. Google+-Total Superstore
Setup An Optimized Profile With All The Details
And Profile Picture And BannerImages
Expand The Circle By Following Related People
Connect The Website Blog Profile With The G+
Account, This Helps In Improved Search Results
Use Hashtags - Hashtags Makes The Content Is
More Findable And Categorized With Similar
Content By Other Users.
Expand The Connection By Getting Connected
With More And MorePeople
Include G+ Icon In The Website, Connect Google+
Account With Other Social Networking Platforms
Share Content – Share Images, Blog Posts And
Videos On The Profile. Also Share Others Content
Which AreRelevant
Engage With People – Comment On Fashion
Related Discussions, Join Discussions, Like Posts By
Others
Join Communities Related To Fashion
Share Valuable Content For The Users Like Safety
And AwarenessEtc
Post Images About The Products And Its Details
A Well Maintained Google+ Profile Associated
With The Website Helps Greatly In SEO. This Helps
In Getting Quality Leads
Geography
Demography
Psychographic
Profession
Google+ is one of the prominent social media platform. A good presence in G+ also greatly helps in SEO
15. Creative Services
DISCOVERY
IDEATION
DESIGN
BUILD
Who:, Advisor Team,Client
What:
•Identify criticalcustomer
attitudes, behaviorsand
needs.
•Examine culturaldrivers
of brand experience.
How:
• Deep immersion
into current
customer experiencewith
Brand.
• Behavioral andCultural
• ExperienceAdventure
• Brand ExperienceAudit
Who: Advisor Team,Client
What:
•Develop BrandNarrative
Develop 2-3 possible
Experiences
How:
•Intense 2-day Experience
Ideationsession
•Beyond Brand Strategyto
BrandStory
Who: AdvisorTeam,
What:
•Final BrandNarrative
• Final ExperienceDesign
• Technology Specifications
• Budget
How:
•We works closely with
partners to develop
scalable, affordable
technology solution Our
team of architects and
designers develops final
plans for physicalspace.
Who:ThingDigital
What:
• Build, operate,maintain
Brand Experience.
How:
• createsturnkey operation
for implementation.
16. Development Services
Concept Identity Content Quality Control
The new website
should maintain the
client branding and
website
Our
usability
guidelines.
experienced
engineers
takes care of visual
representation of
design and proposed
sitestructure.
creative
very
team
closely
The
works
with development
team on the identity
guidelines of client..
Our development
team upon
of all the
undertakes
development
approval
designs
the
of
dynamic pages and
other applications.
The Digiglitz
development
content
team
can develop the
content for
Our
developers
website.
content
always
keep in mind that
website should have
search engine friendly
content.
At Digiglitz quality
control is given high
importance in the
development process.
In order to deliver a
professional and
functional site we will
thoroughly test the
website.
A well engineered structure is as crucial to a website as it's aesthetics. Our team of coders at ThingDigital create
functional websites for you keeping your user behavior in mind. The creative team works very closely with
development team on the identity of the brand guidelines of client and the usability engineer’s feedback.
17. Content Marketing
Listen Create Share Engage
At this stage we gain
insights of customer
partner sentiment by
doing social listening.
It helps us
direction
marketing
provide
to
ideas,
product promotions,
etc.
This stage add value
content and
to nature of the
tell
stories about brand.
Blog or video content
is used to
relevance,
trusted
improve
gain
advisor
increasestatus, and
product
consideration
Share content
including blog posts,
research reports,
articles, industry best
practices,
whitepaper,
media
customer &
videos on
articles,
social
releases,
how-to
Twitter,
Facebook, YouTube +
Digg, etc.
Impact perception by
responding to social
conversations - solve
problems or correct
inaccuracies, ignite
fans and encourage
gainadvocates,
referrals,
demonstrate
willingness to help.
At ThingDigital, we work with you to create unique content to acquire customers. We focus on blogging,
website content, articles, photos, videos, white papers, infographics, case studies and how-to guides to
spread awareness of your brand. The idea is to communicate to the customers on a regular basis and keep
the brand alive in their minds. This is a proven way to inspire loyalty and increase business.
18. FacebookApps
Interactive Facebooks Apps can be developed and implemented on the page. Facebook apps will help in getting more
user engagement. Some of the applications that we can develop for you are
• Social Profile Connect – Attach youtube, twitter accounts and blogs
• Photo Contest App – Facebook app where the user can upload his/hers photo and select the winner based on the
rules
Many more customized apps can be developed. The above list is just indicative
SEM – Google Adwords
Google adwords is a great result to get quality leads to the website. In an ecommerce industry the competition is too
high and its hard to get a visibility in the search results. Adwords PPC campaigns helps to top the search results page for
the potential keyword bidding and get quality leads. Adwords are known to give great ROI.
Suggestions – Total Super Store
19. Total Superstore-Performance Matrix
Create Awareness
1. Affiliate E-mail
Campaigns.
2. Affiliate SMS
Campaigns
3. PPC Marketing on
both Search Engines
and Social Media
Channels
4. Mobile Advertising
KPI
1. Visits /Month—7-8 k
/month
2. Conversion Rate-1 %
*To ensure proper tracking
we would suggest coupon
codes for all the campaigns.
Events
1. Campaigns
promoting Click &
Collect.
2. E-mail /SMS
Campaigns with
offers and coupon
codes which can be
redeemed both at
online and at
stores.
3. Campaigns with
Product
Recommendations.
4. Run campaigns to
promote downloads
of mobileapps.
