Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn Content Ecosystem

2,080 views

Published on

David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.

Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn

Published in: Education, Technology, Business
  • DOWNLOAD FULL MOVIE, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. MOVIE 4K,FHD,HD,480P here { https://tinyurl.com/yybdfxwh }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

LinkedIn Content Ecosystem

  1. 1. LinkedIn Content Ecosystem
  2. 2. David Thacker Vice President, Product LinkedIn @DavThack #inTC13
  3. 3. Our Mission. Connect the world’s professionals to make them more productive and successful
  4. 4. 1 of every 3 professionals on the planet is LinkedIn
  5. 5. Connect talent with opportunity.
  6. 6. Inform, educate, and inspire professionals.
  7. 7. Definitive professional publishing platform.
  8. 8. Job seeking
  9. 9. Content is our core 6more engagement with content vs. jobs Content Jobs
  10. 10. WW Unique Visitors 68,066 31,647 27,005 26,151 24,169 22,946 source: comScore, Global Monthly Unique Visitors (Aug 2013)
  11. 11. WW Unique Visitors 179,415 source: comScore, Global Monthly Unique Visitors (Aug 2013)
  12. 12. Early start-up exec VS. Relevance driven by your professional profile Tech exec
  13. 13. Influencers
  14. 14. Mobile is accelerating content consumption. 33% of unique visiting members came through mobile apps in Q2 2013
  15. 15. Content Marketing can make our members more productive & successful
  16. 16. Content marketing isn’t new
  17. 17. Teaching farmers to be great at what they do
  18. 18. Your audience is more receptive in our professional context
  19. 19. B2B buyers turn to online content and conversations in professional communities Source: CMO Council, “ Better Lead Yield in the Content Marketing Field, 2013. 87% of B2B buyers say online content plays a major to moderate role in vendor selection
  20. 20. Company Pages help marketers connect with audiences on LinkedIn
  21. 21. 112% increase in CXO followers 15% higher engagement rate with CXOs vs. non-CXO followers 2.5 more likely to recommend HP solutions by followers HP’s company followers are brand advocates “We can have dialogues with potential customers in a way that encourages organic growth of the community.” Bryna Corcoran Digital Marketing and Social Media Strategist, HP
  22. 22. Why our members follow companies? 64% 55% 55% 48% 46% 43% 34% 34% 33% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% New product launches Product reviews & comparisons Tech events Webinars/demos using video White papers Case studies Influencer posts Infographics Software trial downloads TotalAudience
  23. 23. Integrated into the feed….
  24. 24. We’ve expanded our product portfolio with Sponsored Updates
  25. 25. Adobe drives thought leadership with Sponsored Updates  50%  more likely to agree that Adobe is “shaping the future of digital marketing”  2.5 more likely to agree Adobe’s Sponsored Updates capture their attention  79%  more likely to agree that Adobe can help optimize their media spend
  26. 26. HubSpot drives high-quality leads with Sponsored Updates 400% more leads within their target audience than lead generation efforts on other platforms
  27. 27. Integrate and amplify content from SlideShare
  28. 28. Social proof. Included. Like (115) Comment (11) Share 
  29. 29. Relevant content powered by accurate targeting What they do Behavior Who they are Profile Who they know Connections
  30. 30. Make your customers more productive and successful
  31. 31. Be the editor
  32. 32. Make it snackable
  33. 33. Value the who Follower Demographics 24% 8.9% 8.2% 6.7% 5.6% Finance Sales Research Consulting Operations
  34. 34. 2014 Product Focus in B2B Targeting PersonalizationAttribution Lead capture

×