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1. Pepsi vs coke

2. History of coke
Coca-Cola, or Coke, is a carbonated soft drink
manufactured by The Coca-Cola Company.
Originally marketed as a temperance drink and
intended as a patent medicine, it was invented
in the late 19th century by John Stith
Pemberton and was bought out by
businessman Asa Griggs Candler, whose
marketing tactics led Coca-Cola to its
dominance of the world soft-drink market
throughout the 20th century.[1] The drink's
name refers to two of its original ingredients:
coca leaves, and kola nuts (a source of caffeine).
The current formula of Coca-Cola remains a
trade secret; however, a variety of reported
recipes and experimental recreations have been
published.

3. History of Pepsi
Pepsi was first introduced as "Brad's Drink"[1] in New
Bern, North Carolina, United States, in 1893 by Caleb
Bradham, who made it at his drugstore where the
drink was sold.
It was renamed Pepsi-Cola in 1898, "Pepsi" because it
was advertised to relieve dyspepsia (today more
commonly known as indigestion or an upset stomach)
and "Cola" referring to the cola flavour. Some have
also suggested that "Pepsi" may have been a
reference to the drink aiding digestion like the
digestive enzyme pepsin, but pepsin itself was never
used as an ingredient to Pepsi-Cola.
The original recipe also included sugar and vanilla.
Bradham sought to create a fountain drink that was
appealing and would aid in digestion and boost
energy.

4. Cross media pathways
for coke
In 2013, Coca Cola aired a heartfelt commercial.
The ad spot featured actors singing the
Patriotic tune “America the Beautiful” in 7
different languages. The company called the ad
“It’s Beautiful,” and it was indeed moving to
many people. This is what advertising specialists
refer to as inclusive marketing. The ad appeals
to a wide variety of demographics, old, young,
and capitalizes on the diverse American
population. “The new spot reinforces the
sentiment of unity and that America is beautiful
and Coca-Cola is for everyone,” reported a Coca
Cola representative on their corporate blog,
“the overall message of inclusion
communicated by the ad reflects some of Coca-
Cola’s most important values.”

5. Cross media pathways
for Pepsi
PepsiCo is in the process of building out an
in-house team dedicated to bridging data
with media planning in anticipation of the
company’s “data-driven future”, The Drum
has learned.
The North American outfit will be known
internally as the media and consumer data
team. It comes with a remit of bringing
together the “science of data with media
insights and activation” and shaping the
beverage company’s core digital media and
adtech strategies, according to postings on
its jobs site.

6. How Pepsi features
Pepsi’s cans change frequently as their
whole cans were changed to suit the
theme of the world cup by putting
footballers on the can and making
adverts with them in it.

7. How coke features
coca cola features a lot during the
festive season as the coca cola truck
travels up and down the country.