3. Gestalt School Of thought
• Gestalt is a German word which means total or as a whole.
• Max wertheimer, Kurt koffka and Kohler founded gestalt psychology
• It is totally against the structuralism school
• “As a Whole is greater than parts
• Any Phenomena should be perceived in overall form
4. Contribution of Founders
• Kurt koffka wrote a book “ Principles of Gestalt Psychology”
• Max wertheimer, wrote a book Productive thinking and presented Phi
Phenomina Concept
• Two closely places Objects seem Moving themselves at high frequency
• Zigernik effect by Bluma Zigernik Russian Lady
• An Interrupted task in better memorized because of the tension of being
unfinished
• Kohler Chimpanzee insight Experiment
• Gestalt also Known as ‘Theory of insight’
6. Gestalt Perceptual Organization
• “The Whole Is Greater From The Sum Of Its Parts’’
• Gestalt psychologists developed a set of principles to explain
perceptual organization, or how smaller objects are grouped to form
larger ones.
• These principles are referred to as the "gestalt laws of perceptual
organization.“
• Here are 7 Gestalt Laws or Principles of Perceptual organization
7. Gestalt laws of perceptual organization
• Figure-ground
• Law of Similarity
• Law of Proximity
• Law of Common Fate
• Law of Continuity
• Law of Closure
• Law of Focal point
8. Figure-Ground Relationship
According to this principle, we tend to segment our visual world into
figure and ground.
Figure is the object or person that is the focus of the visual field, while
the ground is the background.
9. Law of Similarity
Similarity occurs when objects look similar to one another. People often
perceive them as a group or pattern.
10. Law of Proximity
According to the law of proximity, things that are near each other seem
to be grouped together.
11. Law of Common Fate
“Elements that move in the same direction are perceived as more related
than elements that are stationary or that move in different directions.”
12. Law Of Continuity
The law of continuity suggests that we are more likely to perceive
continuous, smooth flowing lines rather than jagged, broken line.
13. Law of Closure
According to the law of closure, “things are grouped together if they
seem to complete some entity”
14.
15. Law of Focal Point
• The focal point principle states that whatever stands out visually will
capture and hold the viewer’s attention first.