The consumer technology model is now penetrating, and beginning to transform, the corporation in a significant way. This new IT architecture, which we call the “SMAC stack” (for social, mobile, analytics and cloud), is enabling the creation of hyper-intelligent software platforms that address myriad issues, from sales to customer service to the design of new products to the management process. In short, the SMAC stack does not represent the next new technology to be “bolted onto” your existing business model. Instead, these technologies will transform the business model itself.