Competitive research

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Rujal Thakkar

project at IIDE

Marketing

Competitive
Research
Presented by: Rujal Thakkar
Yash Saboo

The CEO Says that…
• 70% of Panasonic’s global
business comes from B2B
segment
• However, in India, 77%
business comes from B2C
segment
• As of fiscal 2017-18 the
Revenue has been 10,500
Crores
Panasonic India CEO
Manish Sharma

Insights from a scuttlebutt
• Majority customers come
from an age group of 25-
45
• Women come to shop for
home appliances
• 65% of customers will
buy products that fall in
the range of 35k-40k

Digital marketing strategies of these
companies

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Competitive research

1. Competitive Research Presented by: Rujal Thakkar Yash Saboo

2. VS

3. (B2C)

4. (B2B)

5. What is the target audience ?

6. The CEO Says that… • 70% of Panasonic’s global business comes from B2B segment • However, in India, 77% business comes from B2C segment • As of fiscal 2017-18 the Revenue has been 10,500 Crores Panasonic India CEO Manish Sharma

7. Insights from a scuttlebutt • Majority customers come from an age group of 25- 45 • Women come to shop for home appliances • 65% of customers will buy products that fall in the range of 35k-40k

8. On the website of Panasonic India

9. Digital marketing strategies of these companies

10. SEO & SEM

11.

12. Fans/followers of the brands

13.

14.

15.

16.

17.

18.

19.