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India and the Future of
Online Marke ng
India will have around 600 million internet users that shall
create business oppor...
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Web Design Company Pune| Website Development Company in Pune

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Dreamworth offers web development & designing services, SEO & digital marketing in Pune, India. Company also provides software & mobile app services
For more details visit here : http://www.dreamworth.in/

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Web Design Company Pune| Website Development Company in Pune

  1. 1. India and the Future of Online Marke ng India will have around 600 million internet users that shall create business opportuni es to sell services and products to a growing popula on of tech-savvy internet users. Million Internet Users600 According to a survey-by 2017 TRADITIONAL MARKETING IN INDIA There are more than 900 private TV channels and 250+ radio sta ons in India, which make tradi onal marke ng quite expensive and highly confusing with lots of in-built vacilla ons. However, in today's world of internet, Digital Marke ng is the only one and most guaranteed way of marke ng, which is popularly being the most preferred space of marke ng communica ons and related interac ons. 2013 2014 2015 2016 2017 2018 2019 0.74 0.03 0.94 0.017 0.35 1.17 1.48 0.59 0.94 1.78 2.17 1.23 0.94 0.04 5.56 6.11 6.4 7.03 7.49 7.94 8.53 Total Media, Digital and Mobile Internet & Spending in india, 2013-2019 Total media Ad spending Digital Ad Spending Mobile Internet Ad spending FiguresinUSDBillion 900Private TV Channels Radio Sta ons 250+ Key Findings Of Some Of The Recent Digital Marke ng Surveys Are company revenue driven by internet marke ng will increase. 30% of the companies already had an integrated digital marke ng strategy in 2016. 34% marketers believe that tradi onal model of marke ng is no longer sufficient. 72% in 2017, businesses will increase their digital marke ng budget. 80% Digital Marke ng Budget May Surpass The IT Budget In 2017 Changing Sta s cal Dynamics Of Future Of Digital Marke ng In India Are 5Key Channels That Will Play Key Role In Deciding Future Of Digital Marke ng In India Are MOBILE 1. To device result-oriented marke ng plans and campaigns, mobile marke ng is going to play one of the most significant roles in 2017. 75% 52% 89% 83% 92%40% (approx) current Outlook of Mobile Marketing in Driving Customer Engagement. future Outlook of Mobile Marketing in Driving Customer Engagement. more than of searches are done through mobile. of Facebook Daily Active users come through mobile. Facebook advertising revenue comes through Smartphoes. of mobile media time is spent in smartphone apps by consumers. 21% 40% Current Outlook of SEO Marke ng in driving Customer Engagement Future Outlook of SEO Marke ng in driving Customer Engagement Social Media Videos like Facebook Videos, Facebook 360 Videos, YouTube Videos, Snapchat Videos, etc. Use of GIF videos on different social media channels like Twi er & Facebook. Product Descrip on/ Demo Videos and Landing Page Videos. Storytelling with the help of live streaming videos. Use of Videos in Email Marke ng. Different Kinds Of Trending Video Content Are EMAIL MARKETING 3. Email marketers of some of the most successful marke ng agencies claim a return of $40 for every dollar they invested. Well-targeted email marke ng will be one of the most effec ve ways of ensuring conversions in 2017. 2. VIDEO Modern customers prefer to view a video content on company promos. Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017. 45% Current Outlook of Email Marke ng in Driving Customer Engagement 55% Future Outlook of Email Marke ng in Driving Customer Engagement 4. SMO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. 36% Current Outlook of Social Media Marke ng in Driving Customer Engagement 64% Future Current Outlook of Social Media Marke ng in Driving Customer Engagement 5. SEO 21 % 40 % Current Outlook of SEO Marke ng in driving Customer Engagement Future Current Outlook of SEO Marke ng in driving Customer Engagement To survive in today's compe ve and frenzied market scenario; it is must for Indian businesses to have a well-integrated internet marke ng strategy. Conclusion In the year 2016, most of the industries were kind of struggling with a growth rate around 6 to 11%; only digital industry saw a growth rate of 41%, which is not going to be stagnant in 2017 as well. Digital Marke ng will for sure remain the most effec ve way of marke ng in the future, and it will be worthwhile for you to climb on to the digital bandwagon when the me is right, either career-wise or business-wise. Source: Emarketer,Digitalvidya,Ucnews,hubspot ©@2017dreamworth.in www.dreamworth.in

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