We have created a company respect to the college project. Where we have made various activities to promote the company. Which included in the slides.

1. LENSLOVE Presented By:
Dharani
K Sony
Shyam Prasad
K Malavika
Paul Antony
Sagar
Under the guidance of: Dr. Pratika Mishra
COURSE: DIGITAL AND SOCIAL MEDIA
MARKETING
CODE: MBA 3011

2. INTRODUCTION
Lens love is a one best fashionable goggles
growing brand in internationally, we are
having the customers through local to
international wide on the globe, we had
started our company with 6 people now our
company is having 150+ employees in
Bangalore office and 200+ employees in
Mumbai, we had started in Bangalore now
we are growing our physical stores in every
part of India and we are leveraging our
business also in world wide with the help of
digital media.

3. • Revenue in the Eyewear market amounts to US$4.99bn in 2022. The market is
expected to grow annually by 8.92% (CAGR 2022-2027). The market's largest
segment is the segment Spectacle Lenses with a market volume of US$2.24bn in
2022.
• 1,00,000 to Rs. 2,00,000 can be earned. The profit margin is around 30% to 40%
based on sales.
• The eyewear market presents significant opportunities in the B2B space
What about the Market?

5. COMPANY
LOGO

6. VISION
Our Vision is to ensure
customer satisfaction
and loyalty. And be one
of the successful lens
service provider.

7. MISSION
To be a leading Lens
service provider company
by meeting and exceeding
the expectation of our
customers through
excellent customer
service.

8. SWOT ANALYSIS
• STRENGTHS
 Focus on relationship-based business model - helps build strong, long
term relationships with the clients.
High quality
Variety of designs
Accurate Readings
• WEAKNESS
Difficulty in generating awareness about lens love
Lack of media and corporate contacts

9. • OPPORTUNITIES
Widening geographic presence and enhancing capabilities through acquisitions and
partnerships.
Growing demand
New Markets
Favorable economic conditions
• THREATS
Other brand loyal customers
Future Competition

10. MARKETING
STRATEGY
• Advertisements
• Email Campaign
• Websites
• SMM
• SEM/PPC
• Social Media Handles
• SEO
• Price, Promotion
• Niche Market (targeted audience

11. 2022
2024
2025
No End
BANGALORE
ENTERED INTO STATE MARKET
ENTERED INTO NATIONAL MARKET
ROAD MAP OF LENS LOVE
Introduction
Growth
Maturity

12. PROMOTION
• Digital marketing is currently one of the most
effective tools available to marketers.
• Since there are billions of internet users, our
goods and services are promoted.
• Setting the target market or clientele is likewise
simple; additional marketing expenses are not
required.
• The cost of digital marketing is significantly low
when compared to traditional marketing.
• Digital marketing channels can in a variety of
forms, including SEO, PPP, email marketing,
digital display advertising, and social media
marketing.
• We are utilizing social media platforms
like Instagram, and Facebook.

14. LENS LOVE WEBSITE
OTIMIZED FOR MOBILE
• https://lenslovecom.wixsite.com/lens-
love?fbclid=PAAaYrtQjAFh0YGNvFDt_MG6
KNHqFEkZG0bG-9AvTJ-ZQ9R-
Mghee5GMlflQY

15. INSTAGRAM
https://www.instagram.co
m/lenslove.com1/

16. FACEBOOK
https://www.facebook.com/profile.php?id=
100088718431908

17. EMAIL CAMPAIGN

18. CLICK HERE
AD BANNER

21. CONCLUSION
More improvement
in customer service
procedure can be
done to achieve
highest service
satisfaction.

22. THANK YOU