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About Big Bazaar
Founded By Kishore Biyani Main Focus Area Our main focus are on following segments
Total Outlets: 250 stores in 80 cities
BRAND POSITIONING CHANGE
BIG BAZAAR
WEBSITE
COMPETITORS
RELIANCE RETAIL WEBSITE
LULU WEBSITE
FACEBOOK
PRESENCE
RELIANCE
TRENDZ
190K 1.7m
1.8m
8,461 13K
RELIANCE FRESH 4776 589k
592k
10.4K 17K
RELIANCE
DIGITAL
240K 4.6m
4.6m
93K 7.4K
PRESENCE
LULU INDIA 1536 124K 1,166 NA
LULU HYPERMARKET
RELIANCE RETAILS
C
A
M
P
A
I
G
N
S
#BadiWaliDiwali #YeDiwaliSabkiWali
DIWALI CAMPAIGN
BIG BAZAAR RECORDED HIGEST SALES ON REPUBLIC DAY
Pulkit Trivedi, Director, Facebook India said,
“Facebook Live is an authentic, immersive tool
that brands are increasingly using to connect
and engage with their consumers real-time.
We’re excited about the Big Bazaar’s “Sabse
Sasta Din” campaign and its 24-hour Facebook
Live that will help to amplify the scale of the
campaign.”
#SABSESASTA5DIN
BIG BAZAAR MANAGED TO CONVERT 1
LAKH MOBILE COUPONS, INTO A
WHOOPING 3LAKH WALK INS WITH A 62%
REDEMPTION RATE FULFILLING THEIR
PRIMARY OBJECTIVE OF ONLINE TO
OFFLINE CONVERSION. BIG BAZAAR
SCRIPTED THEIR HIGHEST EVER SALE ON
26TH
JAN HOLIDAY, SMASHING ALL THE
PREVIOUS RECORDS
#SABSESASTA5DIN
SEO
&
SEM
Big Bazaar – SEM (Ad words)
Reliance Trends - SEM
Big Bazaar SEO
Visible First on Google search PageVisible First on Google search Page
Reliance Trends - SEO
Lulu Group India - SEO
AD copy visible end of first google search pageAD copy visible end of first google search page
Landing Page – no offers listed
Relevant Landing Page
Re-Marketing Strategy
Ezone vs Reliance Digital
EzoneOnline.com
Innovative A Campaign For E-Zone
Digital
E-zone Digital Funnel
UnknownUnknown
AwarenessAwareness
ConsiderationConsideration
ConversionConversion
Associated Big BazaarAssociated Big Bazaar
Social Media CampaignSocial Media Campaign
According to Age GroupAccording to Age Group
SEO & SEMSEO & SEM
Re-Marketing / Re-TargetingRe-Marketing / Re-Targeting
E-zone Digital Campaign Keywords
Relevant
Electronics
Home Appliances
Reliance Digital
EMI
Affinity
Home Loan
Naukri
Gaming
Tata Sky
HD-TV shows
Target Audience for E-zone Digital
Age Group
12-17 (School & College Students) [Instagram] [M/F/Unknown]
18-24 (Graduates & Post Graduates) [Instagram & Facebook]
25-35 (Working professionals) [Facebook,Twitter,LinkdIn]
25-35 (House Wife's) [Big Bazaar Loyalty Members](Email Marketing)
36-55 (Parents) [Facebook, Mobile Marketing]
TG on Social Media Platforms
Thank You

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