Here in PPT, I have Explained about Strategic management. I also Teach Digital Marketing on My Youtube Channel "RudraprasadDigitalMarketing"

1. Strategic Management
By Rudra Prasad Pradhan
Rudra prasad@Taxila Business School

2. Definition
• Strategy is the action that Managers take to attain One or more
Organizational Goals.
• Strategic Management: It’s the process of Planning, Monitoring,
Analysis and Assessment of all the activities that is necessary to attain
Organizational goals and objectives.
Rudra prasad@Taxila Business School

3. Strategic Management Process:
Environmental
Scanning
Strategy
Formulation
Strategy
implementation
Strategy
Evaluation
Rudra prasad@Taxila Business School

4. Strategy Formulation:
• Setting the Organization’s Objective.
• Evaluating The Environment.
• Setting Quantitative target.
• Divisional Plans.
• Performance analysis.
• Choice of Strategy.
Rudra prasad@Taxila Business School

5. Strategic Implementation:
• It is the translation of chosen strategy into organizational action to
achieve the goals and objectives.
• Strategic Decision
• Long term.
• Future planning.
• Accordance with Mission and vision.
• Deals with Organizational Growth.
Rudra prasad@Taxila Business School

6. BCG matrix:
Rudra prasad@Taxila Business School

7. Porter’s Five Force model:
Rudra prasad@Taxila Business School

8. Strategy:
Rudra prasad@Taxila Business School
strategy
Corporate strategy Business unit strategy Functional Level strategy
Overall Direction of Company
And management of its Business.
Competitive and Cooperative
Strategy.
Maximize Resource and
Productivity.

9. Strategy Without Tactics is the Slowest Route to
Victory. Tactics without strategy is the Noise
Before Defeat.
Sun Tzu(The Art Of War)
Rudra prasad@Taxila Business School