Bereikte ‘senior sales executive’ posities gesteund door meer dan 10 jaar ervaring binnen de FMCG markt, met een ruime ervaring in strategische planning, dagelijkse verkoopactiviteiten en uitstekende kennis van de verkoop op het terrein, de uitdaging om doelen te bereiken en verwachtingen te overschrijden. • Op zoek naar de verantwoordelijkheid als commercieel directeurniveau of een andere leidinggevende functie. • Ontwerpen van verkoopstrategieën en prestatiestatistieken samen met hogere stafmedewerkers – Cross-functioneel d.m.v. van team management. • Uitstekende vaardigheden voor onderhandelingen en multitasking. Schriftelijke en mondelinge communicatievaardigheden. • Sterke ondernemersgeest

1. 1
Rudi Sels - Curriculum Vitae: 17-07-2017
Name : Rudi Sels
Mobile : + 32 497 552212
email : rudisels@outlook.be
Address : Kapelstraat 205/23, 9140 Steendorp -Temse.
Desired Job : Export or Domestic Sales Manager.
Type of Position : Full-Time Position, 80% free to travel.
14 September 2015 – until today
S.B.C. gcv - Consulting Services
International Sales and General Consultant
 Consulting several food industry businesses; food cost, accounting,
pricing, offers…etc. until today.
 Counsel of starters in the Wine Business.
 Screening under compliance food service industry business.
 Research Third Bridge - Consulting a project “online wine market”.
Career summary
Sales manager professional with more than twenty years’ experience in
sales and marketing roles for the several industries.
Skilled in leading sales teams to penetrate new markets to achieve sales
goals.
Objective
Accomplished senior sales executive backed by more than 10 years of
experience within the FMCG market, having vast experience in sales
strategic planning, daily sales operations and excellent knowledge of the
sales field, confident to meet and exceed any goals or expectations.
 Looking to assume the responsibility of sales director-level leadership
roles.
 Design sales strategies and performance metrics.
 Cooperating with senior executives – Cross-functional team
management experience.
 Excellent negotiation and multitasking skills.
 Outstanding written and verbal communication skills.
 Strong entrepreneurial spirit.
Experience:
Candidate Contact Information:

2. 2
September 2007 – 13 September 2015:
Winemakers-oline.com bvba
 Commercial Director, assistant CEO.
 Implementing analysis, defining new sales & PR plans.
 Focused on Local-markets needs and commercial requirements.
 Leading the Administration Department.
 Successfully created a range of new product lines.
March 2007 – September 2015
ADG nv – Advisor + Accountancy
 Website & Back office, consulting & research for the Web Shop
‘Wijnstandaard’.
 Implementing and restructuring the full administration.
 Managing the exclusive range of table ware ’Zafferano’.
January 2007
CONSULTING SERVICES
International Sales and Marketing Consultant.
 Research for Quality Wines with producers in France, Italy, Spain &
Portugal.
 Working as an agent in the Wine Business.
 Creating a portfolio of Wines for starters in the Wine Business.
December 1998- January 2007
Enotria - Impact Products nv - CEO
 Specialized in quality wines - Total organ gram of 11 employees.
 From scratch to a € 3.6m million turnover.
 Creating a business plan: financial planning, cost & pricing analysis,
and market development activities.
 Executing marketing & sales activities: identifying & prospect clients
in the Food Industry, Luxury retail customers and trade shows
participation.
 Leading the monthly meetings with the representatives.
 In this period we also had a Wine Shop in Antwerp with a yearly
turnover of €600K.
Candidate Contact Information: Rudi Sels
Mobile Telephone : + 32 497 552212 – email: rudisels@outlook.be

3. 3
September 1996 – July 1998
Sales Consultant.
 Through my interest & passion for wines and beverages I focused
my experience on the Food Industry.
 Conducting research and promotional activities.
 Consulting starters & Wine Importers.
March 1991- August 1996
Pet Nutrition nv - Pet Food Industry:
On-Trade & Off-Trade. CEO- Shareholder.
 Strategic planning; goals, benchmarks, tactics, budgets,
forecasting for 3 product lines in 3 countries.(with 10 reps.)
 Research & establish new market entry plans, directing
implementation by representatives and distributors.
 Participating at yearly trade shows.
 From scratch up to € 4 million with both departments retail and
multiple ‘Pet Shops’ stores. ( 12 employees )
 Product development in co-operation with suppliers in the UK,
Ireland, France & Netherlands.
January 1991- July 1995
Pure Nutrition nv; Belgium Private Label Products (FMCG)
Managing Director – Shareholder
 F1-F2 distribution Pet Food & Cereals – Sales Director & PL Sales.
 Belgium Distributor for Ralston Purina - Purina Pet Food & Chex
Cereals.
 National Strategic Plan presenting and defend annually to the
‘committee’ comprised of inside and outside senior management
executives.
 Immediate contact with buyers of all F1 & F2 on the Benelux
market, realizing a turnover of € 9M on a yearly base.
 Product development in co-operation with suppliers in the UK,
Ireland, France & Netherlands.
 Attending the PLMA Amsterdam – trade fair.
Candidate Contact Information: Rudi Sels
Mobile Telephone : + 32 497 552212 – email: rudisels@outlook.be

4. 4
May 1986 - December 1990
Dossche Group – Cervo Pet Foods Department.
1989-1990 Sales of Private Label Products.
 Initiated strategies for new product launch: pricing, positioning,
distribution and advertising.
 Key Account Manager for major retailers in Belgium & Netherlands.
 With my open mind and knowledge of cost price I increased sales by
200% in a few years.
1989-1990 Assistant Marketing Manager.
 Implementing a market development format for Push & Pull
marketing & sales activities.
 Originated strategic plan, adapted global brand strategies to
distribution market F1 & F2, developed marketing/sales tactics.
1989-1990 Packaging Coordinator.
 Initiated and managed print material development;
conception, material content, lay-out.
 Focused on country-markets needs and technical requirements;
codes, legal indicators & standards and metric system issues.
1986-1988 Sales Representative.
 Built and managed a new network of distributors and consumer
markets, increased sales by 50% in two year’s time.
 Market service: Veterinaries, Dossche Group Members and
Department Stores & Retail Chains / Off-Premise.
 Participated in over 20 trade shows a year.
Candidate Contact Information: Rudi Sels
Mobile Telephone : + 32 497 552212 – email: rudisels@outlook.be

5. 5
CVO Antwerp - additional schooling:
 Bachelor Business Management & Entrepreneurial training.
 Certificated as a Real Estate Broker.
Vlerick business school.
 Business design & innovation - additional schooling.
Sopexa:
 French Wine Institute Education as sommelier.
Institute Dr. Schmidt, Lutry, Swiss
 Ecole supérieure des sciences commerciales.
 Conducted multiple market research projects & consulting
assignments.
 Languages and economy certificate for French Language.
 Negotiator and international businessperson able to forge solid
relationships with strategic partners.
 Sales skills, through different courses for sales management.
 Dynamic executive with over 15 years of experience.
 Market Identification / Development through control & observation.
 Fundamental expertise of accounting; budget management,
revenue.
 Integrity, eager to learn.
 FMCG market developing & driving market share.
 Practical knowledge of all sides of the food business.
 Entrepreneurial, “out-of-the-box” thinker and deal maker.
English : Full professional proficiency
Dutch : Native or bilingual proficiency
French : Full professional proficiency
Italian : Professional working proficiency
German : Elementary proficiency
Candidate Contact Information: Rudi Sels
Mobile Telephone : + 32 497 552212 – email: rudisels@outlook.be
Education:
Areas of expertise:
Languages