1. Dave Callen
70 Portland Road, West Bridgford, Nottingham, NG2 6DL
Phone: 07983 55 72 44 – Email: davegcallen@hotmail.com
Areas Of Expertise and Key Skills
Significant achievements and solution provider experience, developed whilst managing key Major Multiple
clients in the UK and Ireland. Opened up new accounts and turned around ailing accounts, driving significant
sales growth through maintaining strong commercial relationships. Self motivated, thrives on new challenges,
and excels when under pressure.
• Managing Major Multiple National Accounts
• Negotiating
• P&L responsibilities
Professional Experience and Achievements
Spaas Kaarsen – (June 2016 – present)
One of the largest European suppliers of candles, the market leader in Belgium with a strong International
portfolio of customers. The major UK customers include Asda, Morrisons and Wilkos. Spaas offer both
branded and own label solutions across all categories associated with candles.
UK Sales Manager
Reporting to the European Commercial Director I have full P&L responsibility for my customers, 2 of which are
the number 1 and 2 customers in Spaas’ portfolio. Full negotiation of trading terms, agreeing all costings and
forecasts are part of my remit. Driving new business opportunities is also a key element of my role.
Major achievements/successes are:
• Developing and delivering new listings within Asda for their Spring/Summer ’17 selection
• Reducing the internal stockholding at Spaas for my accounts by 60% in 3 months
• Maintaining the Morrisons business into 2017 despite Brexit and major Far East competition
TV Toppers Ltd – (Jan 2014 to March 2016)
New set up company within the competitive market of ASOTV. Formed in January 2014, the aim was to deliver
proven/strong ASOTV products to the retail industry backed with heavyweight TV campaigns.
Sales Manager
Reporting to the Managing Director based in Holland my role was to set up the business from scratch and
grow the Retail business in both the UK and Ireland.
Major achievements/successes were:
• Opened up Retail customers in UK and Ireland delivering first TV campaign in July 2014
• Sourced UK media agency/Editing team delivering strong marketing campaigns maximizing profit
• Identifying ways to create new revenue streams at every possible opportunity
John Mills Ltd – (Aug 2004 to Dec 2013)
JML are one of the world leaders in retail promotions, delivering the majority of sales through the
combination of innovative products, in-store video promotions and heavyweight TV advertising. Major
customers include, Tesco, Asda, Morrisons, Sainsburys, Wilkos Boots, and Homebase.
• Joint business planning/reviews
• Maximising sales
• Relationship building/networking

2. Senior National Account Manager/National Account Manager
Reporting to the CEO I had full P&L control for my account portfolio, including joint business
planning, negotiation of trading terms and forecasting. Driving new business opportunities was also a key
element of my role. My main objective was to drive and maximise both sales and profit, whilst maintaining
JML’s company strategy and business plan. Two direct reports of Account Managers into me.
Major achievements/successes were:
• Opening the Tesco account (including overseas) and growing it 75% YOY in 3 yrs of trading
• Managing JML’s Irish business returning YOY double digit growth
• Consistently delivered the most profitable of all of JML’s major accounts
• Acquired and developed the Morrisons and Sainsbury’s accounts (triple digit growth)
• Developed a strong core range/category solution of JML’s bestsellers in my account portfolio
Thomas Cork International – (Mar 1998 – Jun 2004)
Providers of a number of FMCG brands to the retail industry, including adjacency merchandising solutions in
major retailers.
Account Manager (Oct 2001 – Jun 2004)
Reporting into the General Sales Manager, I was responsible for managing the day to day running of a number
of key accounts.
Customer Service Team Leader (Mar 1998 – Oct 2001)
Managing a team of 6 Customer Service Assistants, and reporting into the Customer Service Manager, the
department was the contact centre for all external customers and the Thomas Cork internal departments.
RCI – Sales Advisor (Jul 1997 – Mar 1998)
Global provider of leisure travel services to businesses and consumers, and the worldwide leader in vacation
exchange.
Education
University Of Derby (Sept 1993 – Jun 1995) Higher National Diploma in Business & Finance
Peterborough Regional College (Sept 1991 – Jun 1993) National Diploma in Business & Finance
Orton Longueville Comprehensive (Sept 1986 – Jun 1991) 8 GCSE’s – Grade C or above
Personal
Full driving licence
References
Tim Waite – Sales Director Julian Brown – Retail & Export Sales Manager
Thane Direct UK Armitage Petcare
248-250 Tottenham Court Road Armitage House
London Colwick
W1T 7RA Nottingham
NG4 2BA
tim@thane.tv julian.brown@armitages.co.uk
0207 843 5800 07712 792 176