Italy. Market study. Bebe de Paris

1. Your best franchise opportunity
Your baby gifts everywhere
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2. Who are we ?
• Spanish company with more than 20 years of experience
•Leader in the Spanish baby gifts sector
•E-commerce business
•Large catalogue containing over 300 different products
•Expanding international company
•A very reliable business: there will always be births !
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3. 3
Elena Gomez del Pozuelo
Founder
Consolidated Internet
entrepreneur with 25 co-
founded companies. Expert in
e-commerce and digital
marketing. President of
Adigital
Sara Fernandez de la Aldea
Entrepreneur with over 22
years experience in product
design, logistics, import and
export. Large account
management director.
Prestigious Spanish lawyer with
over 17 years of experience as a
leader in the legal department of
PWC. He currently is General
Councilor of SEAT and member of
the Board of the Volkswagen
Group in Spain.
Founder/General Council
Luis Comas
Founders
Founder

4. Our Team
Founder CEO Founder
Warehouse
Design
Purchases
CC Production Admin Sales International Marketing
Product
Manager
Eva García
Paula Esono
Sonia Vera
Elena Flocea
Leticia
Rodera
Paloma
Munuera
Laura
Gómez
José
Sánchez
Elena
Sánchez
Elisa
Helguero
Fernanda
Baldissera
Anna
Castilla
Rocío
Carrera
Sara Fernández
de la Aldea
Elena Gómez
del Pozuelo
Sergio
Sánchez
Social
Media
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5. Business Timeline
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INTERNATIONALIZATION
AND WHOLESALE
OPENING
Creation of exclusive
franchises and subsidiaries
REBRANDING
From “La Cigüeña
del Bebé” to
“BebeDeParis”.
PHYSICAL STORE
La Cigüeña del Bébé
S.L. opens in
Barcelona with a shop
E-COMMERCE
Elena Gómez del Pozuelo
joins the business.
Opening of the Barcelona
showroom
1994 2012 2014 2015

6. Strengths
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-20 years experience in the baby gifts industry.
-Own brand: design in Spain and production in
Spain and China.
-65% margin on the product, for franchisees.
-Market knowledge and e-commerce experience.
-Bellboy service in major cities, contributes to the
"premium" brand image.
-Quality service and spectacular presentation in 24h.
-International and very fast deliveries.
-Specialized in corporate sales.
-100% customer satisfaction.

7. Business
1
A baby is born.
2
The customer buys
a gift online or
through his phone.
3
We prepare
the gift.
4
We deliver it to
the hospital or a
home address.
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8. Why are we different?
Vision
to create the 1st world network in
baby gifts
Product
perfection, glamour, elegance
Service
Competitors
there is no other international network
in baby gifts
fast, exclusive, 100% customer
satisfaction, our own bellboy
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9. Our Target
The company targets companies and people who want to send a gift
to the new parents (retail). No physical shops, only e-commerce.
A new commercial line has been opened by wholesaling to multi-
brand shops (wholesale).
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10. Customer Profile: retail
Bebedeparis has a fixed clientele, divided into Large
Accounts or Multinational Companies and Small and
Medium-Sized Companies, with over 12.000 customers
only in Spain.
These customers have made special agreements with us,
as their Human Resources policies include providing a
courtesy gift for employees, customers and business
partners when they give birth.
The Human Resources Department, or General
Manager’s Assistant are normally in charge of buying
the gift baskets.
Some companies may prefer to order their baskets over
the phone. The web page also includes a hotline in each
country attended by a direct sales person.
31%
36%
33%
Large Accounts - Multinational Companies
Small and Medium-Sized Companies
Individuals
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11. Some of our retail customers
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12. Some of our wholesale customers
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13. Competitors
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Our competition is the international flowers delivery networks

14. Our Objective
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Creating the 1st international baby gifts network
Local markets are very fragmented. There is no international
network of baby gifts.

15. Internationalization plans
bebedeparis is now looking for exclusive international franchisee partners in each
country. The company has prepared a compelling business strategy aimed at bringing
success to both franchisor and franchisee.
More than 80 different domains have already been registered worldwide and we have
the trademark in 40 countries.
.com
.cn
.com.ar
.com.br
.es
.fr
.it
.jp
.mx
.us
.pe
.co.uk
.de
.cl
.ma
.in
.tw
.at
.be
.dk
.hu
.ec
.pl
.pt
.cz
.se
.ae
.us
.com.ve
.ch
.nl
.hk
.ca
Mexico, 2016
Saudi Arabia, 2016
Spain, 1994
France, 2016
UK, 2016
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16. Benefits of a bebedeparis franchise
1. The future is online: sales on e-commerce and
mobile commerce in Europe 2015: €477 billion and is
expecting to increase to €540 in 2016 and €609 in
2017.
2. Country exclusivity: possible franchisee income is
very high: ranging from €0.25 million to €20 million,
covering 2-5% of births in the country in 5 years. The
turnover in each country depends on 3 factors:
•The number of births per year.
•Internet penetration and development of
•e-commerce in the country.
•Purchasing power
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3. No high street retail store is needed: only a local warehouse (around 300 sqm) on
the outskirts of a large city) with no major investment outlay.
4. A secure business: not subject to fashion, regulatory changes, etc. Babies will always
be born and companies and friends will always send gifts to new parents!

17. 5. Provided stock: the Franchisor will produce all the
products needed by the franchisees network.
Franchisees do not have to worry about products. They
only have to place their orders 2/4 times a year to
Franchisor (3 months in advance). There is no stock
leftovers, because our gifts are always fashionable.
6. Only one size products: in bebedeparis we sell only
1 size of baby clothes (3/6 months), and always use
traditional colors: blue, pink, white and grey.
Benefits of a bebedeparis franchise
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7. Exclusive, unique and best quality products at very reasonable prices: the franchisee
will order all the products he may need for the next three months. Only the first order will
cover the first 6 months and it will be settled by the franchisor.

18. 8. Possibility to work with baby shops: due to
the big margin in products, the Franchisee can
also become the exclusive distributor of all the
bebedeparis products not only by retail but also
by wholesaling to baby shops.
9. We provide our franchisees with our client
contacts in other countries: in Spain we already
have very big multinational companies working
with us, that could become customers in other
countries.
Benefits of a bebedeparis franchise
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10. Network de Franquicias: cada franquicia invierte sobre 13% de su facturación en su propio
marketing digital para conseguir sus clientes en el país. La suma de las inversiones de todos los
países benefician a todos. Por ejemplo, habrá compañías españolas con empleados en otros
países. El pedido sería pagado en España pero la franquicia de ese otro país tendrá que enviar el
pedido y será pagada por España.

19. 11. Digital Marketing: the company will help the
franchisee in the process of choosing an agency
of Digital Marketing. He will have a contractual
obligation to spend a 9-15% of his annual income
for his own digital marketing to promote its own
sales.
12. Website: the Head Office provides each
franchisee with its own web in its own language.
e.g.: www.bebedeparis.fr, www.bebedeparis.de,
etc.
Benefits of a bebedeparis franchise
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13. Big margin: a very profitable investment. The recommended retail price is 3.10 times
the purchase price. Franchisees have a 65% margin on their sales, which is one of the
greatest margins on sales in European Franchises. Depending on the country, franchisees
could start making profit in their second year.

20. FRANCHISE IN
ITALY
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21. Relevant
-Economical capacity. The starting investment is more or less €292.000.
-Business experience and a client and contact network in the entrepreneurship sector of his country.
-Entrepreneurship character and capacity to develop an economical activity.
-Communication and business skills, specially with clients, suppliers and employees.
-Disciplinary spirit but with capacity to be creative and innovative.
-Perseverant.
-Working capacity and being able to work towards targets.
-Demonstrated abilities in management and an educational background on business, mkt or similar.
It’s a plus
-Knowledge and experience in the e-commerce or digital marketing sector.
-Having an operative warehouse.
Irrelevant
-Sex or age of the candidate are absolutely irrelevant.
Franchisee Profile
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22. Business Keys
-Margin: 65% on retail sale (the best conditions in all the sectors).
-Target: 70% sales of retail (companies, hospitals, online particular...) and 30% wholesales
(shops, agreements...).
-No stock break: the collection is permanent and the headquarter has a disposable stock in
the warehouse through all the season.
-Assessment: personalised, continuous and technical.
-Support and continuous communication amongst all the departments and the central.
-Initial training (both theoretical and practical) as well as recycling seminaries.
-Integration in a consolidated company in the childhood fashion business, with over 20
years of experience and in continuous growth.
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23. Italian Market
-Consumers: Both final clients and consumers are extremely demanding. Each baby receives
23 to 37 presents during 6 first months of life.
-Births: 514.308 babies were born last year. Fecundity rate of 1.43 babies per woman.
-Higher fecundity rate in Italy since 1975, following this tendency since 2007.
-Purchasing power per capita: €32.929
-Buyer Expectations:
• Fast Delivery
• Cash Payments
• Mobile Interface
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24. -Competitors: Great expectancy of growth: because there are very few and small specialist
business competing.
www.lista-nascita.it
www.zanolli.com
www.mathilde-m.com/it/negozio
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Italian Market

25. Preferences amongst mothers
-Baby clothes (the choice of 41% of mothers)
-Baby equipment (32%)
-Toys (only 14% of mothers)
-Nappies (13%)
Baby gift baskets usually include:
-Baby clothes in pastel colours
-Accessorize baby products
-Soft Toys
-Toiletry products
-Gifts for mothers
-Nappie cakes
Accumulated e-commerce turnover:
€21.000.000
Star products: consumer electronics, digital
products and fashion & accessories are
the most purchased items online.
Purchase Channels: 4 out of 10 online
purchases are made on mobile
devices.
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Italian Market

26. Our estimations in 5 years time for Italy
-Baby gifts for approximately : 16.025 orders
-% of total amount of births served in five years time: 3%
-Possible income estimations in 5 years time: €1.923.069
-Average order price taking into account PPC and e-commerce development: €120
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain, under no circumstance these
estimations imply a contractual or legal binding between the franchisor and the franchisee. Furthermore the franchisee
acknowledges and assumes that the success of the business and objectives herby shown depends entirely on the franchisee
performance.
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Italian Market

27. Franchise Conditions
-Entrance Fee: €190.000 (see next slide)
-Estimated warehouse and office adjustment costs: €30.000 (initial investment: civil works,
furniture, uniforms…)
-Estimated equipment: €22.000 (office equipment, printing machines, embroidery machine,
company car…Most of them can be leasing)
-Customization of IT pack: €10.000 (website in the native language, back office, etc… If it is in 2
languages, it will be €20.000)
-Initial stock for the first six months: from €40.000 (depending on the country)
-Digital marketing investment on its website: 15% of the total incomes per year (minimum
€3.000€/month during the first year)
-Royalties: 3% of the total invoice will be invoiced to the Madrid headquarters every 3 months
Initial Investment: €292.000
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28. ENTRANCE FEE INCLUDES:
1. Business and brand exclusivity in the country for 10 years (renovation each 5 years)
2. Transfer of know-how from a proven business in Spain.
3. Operations manuals: a general manual, an operations management manual, a human
resources manual, an equipment and maintenance manual and a legal manual.
4. 65% margin on retail sale, the most favourable conditions in all the sectors.
5. There is no breaking of the stock as the collection is permanent.
6. The central has a disposable stock in the warehouse through out all the season.
7. System of personalised, continuous and technical assessment.
8. Support and continuous communication amongst all the departments and the central.
9. Initial training (both theoretical and practical) as well as recycling seminaries.
10.Integration of a consolidated company in the childhood fashion business.
Franchise Conditions
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29. Elisa Helguero
International Business Development
Phone +34 639 94 85 21
ehelguero@bebedeparis.com
For any doubts or suggestions feel free to contact us:
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30. Your baby gifts everywhere
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