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Cv e p verdasco english.international area manager
1. PEDRO VERDASCO
International Area Manager and Commercial Director
email: pverdasco@gmail.com . http://www.linkedin.com/in/pedroverdasco
RESIDENCE BAHÍA AZAHAR,5 90000. TÁNGER( MARRUECOS)
San Juan Bautista, 36 28231 .MADRID(ESPAÑA)
TF : +34 619 3711 06; Gsm-WhatsApp: + 212 646 234 192
More than 20 years of professional experience in the field of commercial
management, developing new business lines and commercial networks SPAIN-
AFRICA-UE- South America ; forming motivating and supervising multidisciplinary
work teams, asnwell analyzing new markets / viability of projects, products and
services.
2008 up to now
Present-
January 2008
EXPERIENCE
TMC & Partners Consulting. EU-Spain.-Morocco-AFRICA| Tanger (Morocco)/ Madrid /
Canary Island / Algeria.
TMC International Consulting is a consultant company specialized in supporting new or already establish
companies in SPAIN,UE-AFRICA by fulfilling them with commercial and technical support to market their products.
Managing Director - Planning, coordinating and managing multidisciplinary work teams (till 15 people),
liaising with area managers of large companies. Customers :Nippon Express, SJL Maghreb; Volvo construction
machinery; Infortisa (informatics and technology); Morocco government; Amdi; Moroccan investment agency; Natural
gas; Metragaz; Exporters / importers Moroccan association; Brugués chemical and more than 200 European SMEs.
Fields of interest Automotive, consumer products, aeronautics, textiles, agro-food, renewable energy, logistics,
medicine, health, administration, public and collectives facilities, ...
www.tmcmarruecos.com ; www.facebook.com/TMC.UE.Maroc.Afrique.Consulting;
Personal achievement – Building a solid network of collaborators and stakeholders and friends by
developing and defending with success the projects I have been in charge of.
March 2012
March 2014
Mai 1997
December 2007
Xunta de Galicia /IGAPE / CEG-Ceoe (Entrepreneurs association)| Tanger ,Morocco)
Institutional Representation of the Government and Companies of Galicia-Spain in Morocco.
Managing Director : Responsible as overall leadership for the implantation of Spanish companies in
Morocco, definition of 15 master plans and market studies, execution of missions and commercial agendas.
Support in marketing consulting. Case study and actions related to more than 200 companies based in
Galicia (Spain). www.igape.es / www.ceg.es. Personal achievement - As expert and director of TMC I
recreate several real case studio and bring extensive knowledge and technical assistance.
TMC / European Business Consulting – Madrid-Gran Canaria, Portugal, Morocco, Brussels,
Marbella, Seville and Algiers. Marketing Consulting-Research; Start-up of new projects
Marketing Manager & Consultant: PRASA Constructing – Wasabi Advertising ; Terrazas Guadalmina;
Building Care, S.A.; IBC. International Bureau Consulting Algeria, Socintec (Azertia), Ingecon.
2003 – up to now Incyde Foundation, Spain Chamber of Commerce / McKinsey- Generation| Madrid
(Spain) The Incyde Foundation is working with the Spanish Chamber of Commerce & Generation -McKinsey to promote, support
and maintain technically and professionally the Spanish companies around the world.
Project Manager responsible of the realization of several business plans trough improvement,
commercial, managing. Development plans carried out in several regions of Spain, South America and
Morocco. More the studios 2.700 case in collaboration with the Chamber of Commerce.
www.incyde.org / www.camara.es ; www.generation.org ; www.facebook.com/groups/Consolidacion.Empresas
April 1997
Janvier 1998
IPSOS / ECO Consulting–| Madrid (Spain)/ EU.
European weekly market survey / www.ipsos.com
Head Marketing - Commercial in charge of Studies and International Marketing
Responsible of 350 portfolio firms and management and coordination of technical processes.
Survey carried out in five European countries by a team of 500 professionals, - 95 in Spain. Management of
technical works teams
CustomersIves Saint Laurent, Viceroy, Elisabeth Arden, Casio, Corte Ingles, Altadis, Colgate, Mc Cann,
Ericson, Roche, Airtel, Adecco, Santillana Group, Alcatel, Airtel, Lucent . web : www.ipsos.com
Coordinating and Commercial Developing of transnational companies. Responsible of several kind of international
institutions, local partners and stakeholders in North Africa (Morocco, Algeria, Senegal, Equatorial Guinea), Europe
(Portugal, Gibraltar, Spain, France, Belgium) and South America (Brazil- Puerto Rico).
11 years of residence in Morocco / AFRICA gave me a deep understanding of the socio economic realities of this
Country´s and together with my excellent legal & commercial network and my full knowledge of local laws, regulations
and normative, enable me to always reach the best result in any commercial activity I lead.
2. March 1994
March 1997
MUPOL Group & TMC- MTB | Madrid- (Spain)/ Algerie
Mupol is a Business Manager Real Estate which is taking care of the National Police Social Security Funds (€ 20 million).
Novemb. 1991
Janvier 1994
Novemb. 1987
October 1981
Janvier 1987
April 1992
Alcatel Fycsa| Madrid (Spain)
Alcate- Lucent ( Now: Nokia , is a IT network company, and Fycca is a consultancy training of ALCATEL
Head of Commercial & marketing (training and Consultancy)
Execution Commercial Action Large Accounts. Previously, since 1990, Fycsa was a TMC customer.
Monitoring portfolio of € 1.1 million and a € 3.7 million Commercial Group.
Creation, monitoring and motivation commercial team. Responsibility for the technical-commercial area
and follow-up of a portfolio of 987 clients.
Personal achievement – Restructuring the commercial department of the company that went from a 20%
turnover from external customer to 80%.
Internet references: es.wikipedia.org/wiki/Alcatel-Lucent ; www.elogos.com
TMC, MARKETING CORPORATION, S.A | Madrid (Spain)- Bordeaux ( France)
Partner founder & Director (with 51% share capital and 8 shareholders)
Sociological research of marketing and communication, motivating businessmen, execution of commercial action,
direction of consulting works, responsible for marketing survey.
Coordination Projects TMC-Coherence France, S.A. (Aquitaine / Bordeaux - Madrid).
Customers Zocos Shopping Centers, PP, PSOE, CDS, IU, Philps, Aquopolis, Alcatel - Fycsa, Dupont Chemical, Esalco
Advertising, etc.
Junior Chamber International: President, Mk Manager & Press (Madrid)
EDUCATION ADDITIONAL TRAINING
1992-
1993
1991/92
1998
INTERNATIONAL TRADE MANAGEMENT| MASTER
ESIC, Higher School of Commercial Management
and Marketing (MADRID, ESPAÑA)
Post-Graduate Enterprise PROGRAM
Awarded by the Cardiff Business School (UK)
MARKETING + COMERCIAL RESEARCH BACHELOR
Salamanca University (Spain)
2010-
2016
1992-
1994
1992
TRADES OPORTUNITIE & EXPORT Business
ICEX – ASMEX- Maroc Export (Morocco-
Spain)
ALCATEL – FYCSA Training and consultancy
Personal training Plan for Directives
EXPORT & INTERNATIONAL BUSINESS
CARDIF CHAMBER OF COMMERCE (Wales
United Kingdom), Chambre Comerce
Bordeaux
1982/86
1985/86
LAW BACHELOR
University Complutense of Madrid(Spain)
DIRECTORATE OF COMPANIES BACHELOR
Awarded by the Madrid Chamber of Commerce
1988/89
1986
MARKETING SPECIALIST COURSES
Esade, IE,Enterprise Institute, Peat Marwick
International Marketing
AEDETEM,French National Association of
Marketing
COMPUTER SKILLS:
Experience in Industry 4.0, TIC's, Cloud- CRM,
Big Data, IT- R + D Habituated to work in CRM
environments; SAP Business One; Since 2012,
project manager of Technological Transforma-
tion, Digital Marketing, Industry 4.0 (McKinsey-
Incyde) Project Manager and "mentor": Spin
off's, University Madrid Information Technology
and Telecom.
Comunity manager of 10 sectorial blogs.
LANGUAGES :
Spanish : Mother , native.
French : Full professional proficiency
English : Professional proficiency
Arab-Daritja : Elementary proficiency