In old marketing, it was about pushing things out at people. A one way process. Shove, shout, sell.
It has all become noise. Everybody is yelling and nobody has been listening. People aren’t sure what all the yelling is about anymore… to them it’s not really worth yelling about, so they’ve tuned it out and as a response, brands have just been increasing the volume… this is broken…
Instead of using marketing to shove things out and yell, it’s about creating things that draw people in. Things that make them want to come learn/see/engage. Consumers want you to listen to what they really want. Conventional mass-media advertising seeks to deliver as many impressions (this refers to the number of times an advertisement is seen), as possible to an audience, using researchcharacteristics of that audience to make educated guesses about its response to a message. But with the Internet, browsing habits can be watched, allowing advertisers to send messages to specific consumers based on where they go on the Internet. We can get the right advertisement to the right person at the right time.
My Visual Resume
Hi. Meet Brandon McCann.Welcome to mynontraditional2.0 resume.
I am a Brand Evangelistwho works with advertising 2.0
Blogging, SEO, &1 4 Presenting Blogging, SEO, & Analytics Analytics Social media & Project2 5 Public relations management3 Brand identity 6 Event planning