Bateel Brand Presentation

1. Done by:
Ghaida Arabi; 1037295
Nishat Ahmed; 1023746
Ghaya Mubarak; 1008986
Hessa Alkaabi; 1032517

2. Bateel Boutique
Branches

9. • UAE Customers
•All Customers
(Bakery Food Items)
• Upscale Customers
•Customers with
Diabetes and High
Cholesterol
•Foreigners (UAE
Residents and
Tourists)

10. Cognitive
Appeal:
Landmark
Food
Product
(Which
Culture?)
Emotional Appeal:
Feel the Moment of
the Middle Eastern
Culture
Behavioural Appeal:
Urge to Taste the
Landmark Food
Product of Middle East

19. The Locations of
the Billboard
 Sheikh Zayed Road
Marina Mall and Corniche Abu Dhabi
Dubai Mall
Abu Dhabi International Airport
Dubai International Airport
Dubai Marina
Transit Ad- Al Wahda Mall Bus Stop
These Locations Because: Popular
Destinations for Tourists, Foreigners, Busy
locations, View while Driving, and stopping
in traffic jam.

20. Concept for the Ads
 Hold onto Your Sweet
Dreams(Print Ad)
Be Happy and have
Celebrations with healthy
Products.
Friendly Products (Live happily
forever)
The Girl (Passion about the
sweet products of Bateel)
Spread the Spirit of Gold Tradition:
(Billboard)
Bateel- Traditional Food Flavour
(Dates)
Foreigners- Middle Eastern Symbolic
Food (Dates) are precious and Gold.
Popularize the Middle Eastern Culture

21. THE END
THANKYOU FOR
LISTENING
SHUKRAN