This document outlines a marketing plan for Bateel Boutique, including details on target customers, locations for billboard advertisements, and concepts for print and billboard ads. It identifies target customers as UAE residents and tourists, as well as those interested in Middle Eastern culture or seeking healthy bakery items. Billboard locations include major roads, malls, and airports. The ad concepts aim to promote Bateel products as representing Middle Eastern tradition and culture, and evoke feelings of celebration and happiness through healthy sweet treats.