SlideShare a Scribd company logo
Done by:
Ghaida Arabi; 1037295
Nishat Ahmed; 1023746
Ghaya Mubarak; 1008986
Hessa Alkaabi; 1032517
Bateel Boutique
Branches
• UAE Customers
•All Customers
(Bakery Food Items)
• Upscale Customers

•Customers with
Diabetes and High
Cholesterol
•Foreigners (UAE
Residents and
Tourists)
Cognitive
Appeal:
Landmark
Food
Product
(Which
Culture?)
Emotional Appeal:
Feel the Moment of
the Middle Eastern
Culture
Behavioural Appeal:
Urge to Taste the
Landmark Food
Product of Middle East
The Locations of
the Billboard
 Sheikh Zayed Road

Marina Mall and Corniche Abu Dhabi
Dubai Mall
Abu Dhabi International Airport
Dubai International Airport
Dubai Marina
Transit Ad- Al Wahda Mall Bus Stop
These Locations Because: Popular
Destinations for Tourists, Foreigners, Busy
locations, View while Driving, and stopping
in traffic jam.
Concept for the Ads
 Hold onto Your Sweet
Dreams(Print Ad)
Be Happy and have
Celebrations with healthy
Products.
Friendly Products (Live happily
forever)
The Girl (Passion about the
sweet products of Bateel)

Spread the Spirit of Gold Tradition:
(Billboard)
Bateel- Traditional Food Flavour
(Dates)
Foreigners- Middle Eastern Symbolic
Food (Dates) are precious and Gold.
Popularize the Middle Eastern Culture
THE END
THANKYOU FOR
LISTENING

SHUKRAN

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Bateel produts pp (group presentation) ppt show

  • 1. Done by: Ghaida Arabi; 1037295 Nishat Ahmed; 1023746 Ghaya Mubarak; 1008986 Hessa Alkaabi; 1032517
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. • UAE Customers •All Customers (Bakery Food Items) • Upscale Customers •Customers with Diabetes and High Cholesterol •Foreigners (UAE Residents and Tourists)
  • 10. Cognitive Appeal: Landmark Food Product (Which Culture?) Emotional Appeal: Feel the Moment of the Middle Eastern Culture Behavioural Appeal: Urge to Taste the Landmark Food Product of Middle East
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. The Locations of the Billboard  Sheikh Zayed Road Marina Mall and Corniche Abu Dhabi Dubai Mall Abu Dhabi International Airport Dubai International Airport Dubai Marina Transit Ad- Al Wahda Mall Bus Stop These Locations Because: Popular Destinations for Tourists, Foreigners, Busy locations, View while Driving, and stopping in traffic jam.
  • 20. Concept for the Ads  Hold onto Your Sweet Dreams(Print Ad) Be Happy and have Celebrations with healthy Products. Friendly Products (Live happily forever) The Girl (Passion about the sweet products of Bateel) Spread the Spirit of Gold Tradition: (Billboard) Bateel- Traditional Food Flavour (Dates) Foreigners- Middle Eastern Symbolic Food (Dates) are precious and Gold. Popularize the Middle Eastern Culture