1. Executive summary
Established in November 2006, Dante is a fully operational catering kitchen & café with a
wholesale business distributing pre-packed sandwiches, salads, sweet, juices, breakfast items
and gourmet deli foods across Dubai.
 Extensive menu with over 1000 units in 63 varieties produced daily.
 A strong, widely recognized brand, supported by innovative & attractive packaging &
marketing collateral.
 Broad range of high quality delicatessen items currently sold through Waitrose.
 Turnover of $ 1.2m in 2008 ($0.3m in 2007 (9 months).
 A committed and talented team of 49 staff across managers, sales, logistics &
production personnel.
 Strong relationship with retailers including Spinney’s/Waitrose (UAE’s largest
supermarket chain)
 Strong logistics & delivery systems offering citywide coverage (6 vehicles & drivers, 12
person delivery & sales team).
Business model
 Direct retail sales
o Dante Café
o Corporate / office & function catering
(includes Jumeirah International, Loreal,
Cisco & ITP publishing group)
o Proactive office sales
 Wholesale to supermarkets & convenience
stores
o Waitrose supermarket (part of Spinney’s
group, the UAE’s largest supermarket
chain)
o Le Marche supermarket (part of Geant group)
o Emarat Fresh Plus stores (Dubai’s largest petrol station chain)
o Enoc Zoom convenience stores Dubai Metro (only store group licensed for
Dubai Metro)
o Scuzi store (Dubai International Financial Center – Dubai’s finance & business
hub)
 Wholesale to café’s / coffee shops
o Bean & Byte café (Dubai Internet City)
o Coffee Planet (4 sites in Dubai, 2 sites in Abu Dhabi)

3. Products & production
Products
 67 fully costed recipes for sandwiches, salads, snacks, sweets, juices & breakfast items.
 40 fully costed recipes for delicatessen & ready
meal items.
 All recipes are additive & preservative free with
emphasis on delicious, nutritional wholesome food.
 Detailed SOP’s (standard operating procedures)
including photographic step by step instructions.
 Reliable & competitive supply chain secured for all
raw ingredients.
Production team
 20 kitchen staff working over 3 shifts 24hrs per day, 7 days per week.
 Over 1000 units produced daily and up to 6,000 units daily for events.
 All staff fully trained in nutrition, recipe production & hygiene.
 Currently working towards HACCP compliance certification.
Dante Cafe
 Opened in November 2007 and located, alongside
the production facility, at the Green Community,
Dubai Investment Park.
 Catering to office workers in DIP & GC residents.
Average monthly turnover of US$. 10,000
(operating hours 8am – 6pm, 7 days per week).
 Total production & storage facility of 100m2.
 Indoor & outdoor seating area of 100m2 (60
covers)

4. The Dante brand
 A brand that has grown considerably over the last 12 months thanks to high profile
events including the following:
o Dubai Rugby Sevens 2007 & 2008
o Dubai World Cup 2007
o Emirates Airlines Junior Rugby Tournament 2008 (exclusive catering)
o Dubai Marathon 2009 (exclusive catering)
o Formula One Abu Dhabi 2009 (exclusive press catering)
 Widely recognized as the city’s premium sandwich & salad provider.
 Strong and consistent brand personality.
 A clear and stable position as a wholesome & quality food provider which is
substantiated by the quality of the product.
 In addition to a powerful name and product the brand has considerable brand collateral.
Packaging
 Operational, attractive packaging & labels for
sandwiches (full size & half size), salads, side
dishes, cakes, sweets, juices, breakfast items
and half and full platters.
 Packaging designed to be of limited impact to
the environment and mostly paper based.
 Sourced locally the packaging has a 48 hr
delivery time
Website (www.dante.ae)
 Website detailing the full menu,
specials and nutritional breakdown
for each item.
 Easily adapted in-house to add
new items or amend existing ones.